About Our Owner
Arlea Hoffman is the founder and owner of True Fit Marketing. Arlea’s favorite “job” is being a mom to her two little bears and likes to say that her family keeps her centered and down to earth. Arlea’s professional passion is business and marketing. Because she has sat on both sides of the desk (marketing director and marketing consultant), Arlea enjoys educating and helping businesses navigate the constantly changing world of advertising, reputation, and online marketing.
Prior to the lift-off of True Fit Marketing, Arlea was honored to develop, launch and be the Digital Strategy Director of a nationally award-winning digital agency and has worked in a marketing capacity, locally and nationally for over 10 years. This includes leading a team of local digital strategists and managing national business partners from across the country who are experts in their respective fields.
Arlea’s passion for marketing education is derived from conversations with clients who have been overwhelmed with the vast amount of marketing and advertising options and are unsure where they should start and who to trust. She loves to help educate business owners and marketers by partnering with local chambers of commerce, networking groups, and community organizations so when local businesses are approached by marketing companies, they understand what questions to ask, and they feel prepared and confident in their marketing decisions.
Her passion for digital marketing started in the early 2000’s when she became fascinated with the possibilities created by coding, including reporting capabilities unmatched by any other existing marketing platform. With the evolution of digital marketing, she continues to provide innovative opportunities to help her clients grow.
At heart, Arlea is a very geeky country girl, lover of laughing, and enjoys traveling nationally to speak on a variety of marketing and agency topics! She and her family love nature, hiking, playing sports, animals and currently live in the country outside of Pittsburgh.
Arlea is truly thankful for the opportunity to own a marketing firm that helps deliver inspiration and education to businesses in a field that can be confusing to navigate.