Owner, Chief Business Advocate
Arlea Hoffman is the founder and owner of True Fit Marketing. Arlea’s favorite “job” is being a mom to her two little bears and likes to say that her family keeps her centered and down to earth. Arlea’s professional passion is business and marketing. Because she has sat on both sides of the desk (marketing director and marketing consultant), Arlea enjoys educating and helping businesses navigate the constantly changing world of advertising, reputation, and online marketing.
Prior to the lift-off of True Fit Marketing, Arlea was honored to develop, launch and be the Digital Strategy Director of a nationally award-winning digital agency and has worked in a marketing capacity, locally and nationally for over 10 years. This includes leading a team of local digital strategists and managing national business partners from across the country who are experts in their respective fields.
Client Success Director
Melissa attended Carlow College and Union-PSCE, earning a Bachelors of Arts and two Masters degrees – a Masters of Divinity and a Masters of Arts in Christian Education. She’s worked in churches, with victims of domestic violence in the court system, assisted organizations with grant writing, worked in various positions in banks, served in multiple women’s professional organizations and on their boards, and has been working in the field of marketing for over 5 years. Melissa loves working behind the scenes, bringing humor, knowledge, and a tireless work ethic to help clients succeed, particularly in Search and Social Media Marketing.
Marketing Wingman & Videographer
Steven graduated from Kent State University with a degree in broadcast journalism in 2018. While studying for his degree, he worked as a reporter and producer for student media in both news and entertainment. He later went on to produce for Hudson Community Television in Ohio, where he made promotional videos for several nonprofit organizations. He strives to apply journalistic storytelling to his video production.
Local Marketing Team
Peggy is a tech savvy and ambitious web developer. If she can’t figure it out, she can’t rest until she does. Always having an interest in design, Peggy started out in the Pittsburgh Art Institute’s Digital Design program. After taking a website class she found a new passion and went on to earn a degree for Web Development.
Always having a thirst to learn more, she keeps up with the latest website trends by watching different tutorials and videos in her spare time. Some of Peggy’s favorite things to do are spending time with her husband and 2 boys, binge watching a show, walking her dogs or redecorating a room.
Social Media Content Strategist
HI! I am Christine Cox and I wear many hats – great way to start an introduction, right? But stick with me…my favorite hat is my writing hat. Here’s a short story: A friend once asked me to help her with some writing she had to do. I agreed. In no time I wrote what she asked me to get out on paper (her verbal description, but my words). She looked at me and said, “That would’ve taken me forever to write but you were able to do it so fast. Right off the top of your head. You have a talent.” That conversation stuck with me. “Right off the top of your head”, has always reminded me of a hat. I laugh because marketers always tend to wear a lot of different work hats, but always have their passion hat. Mine just happens to be writing! So here I am…writing, writing, writing!
I’m a designer, developer, and communicator who is passionate about helping brands tell their stories. I hold a Master of Science degree in Integrated Marketing Communication and a Bachelor of Science degree in Graphic Design with an emphasis in communication. I have over 12 years of experience in helping businesses large and small communicate their message to their audience. I’ve designed everything from product labels to websites to playbills for theatrical productions to large scale digital advertising billboards. I take an integrated approach in my work to ensure that what’s being communicated on one channel is consistent across all channels. I consider myself very fortunate to be afforded the opportunities to expand my skillsets in a variety of fields, including Web design and development (working with content management systems and servers) , IT solutions, branding, marketing, graphic design, video editing, PR, social media management, and web analysis. I look forward to the opportunity to get to know you, the reader, while working with my wonderful colleagues and the amazing talent that True Fit Marketing has gathered!
Drone Operator & Video Editor
Sam is True Fit’s trusty drone operator and video editor. He is an FAA Part-107 Certified Drone Pilot and owner of Mon Valley Drone. Sam was born and raised in Donora PA, and is a US Navy veteran that served in Desert Storm. For 20 years he worked with Bellsouth and AT&T in Atlanta Georgia, testing lights for cellphone towers. These days, he spends his time capturing breathtaking aerial shots of the greater Pittsburgh area, while only destroying four drones in the process. As he says, “if you’re gonna fly drones, you’re gonna crash drones!
Owner, Migliaro Consulting
Melissa from Migliaro Consulting & Event Specialists prides herself on the ability to form long-standing relationships and help connect people with the resources/people to advance their personal and business goals. She believes that strong relationships are one of the top-key skills any business owner needs in order to grow.
Melissa brings over 14 years of a diverse background that has prepared her to serve as a resourceful independent consultant in the Pittsburgh area. She combines her previous experience in social work, marketing, and community outreach with previous skills as Founder and CEO of Metamorphosis, her own Wellness Company, to serve a wide range of people and communities. As a self-starter and entrepreneur, Melissa prides herself on her ability to form long-standing relationships to help connect people with the resources and other people to advance their personal and business goals. She has the ability to provide quick turn-around results for her clients and brings a refreshing and charismatic energy to her audience.
National Marketing Partners
Red Clay 360º – Award Winning Google Certified Photographer
Chris supports our team and clients with Award Winning 360º Photography and Videography along with some high flying drone work.
Over the past 10 years, Chris has worked with over 30 Visitors Bureaus, Convention Centers, and Community Development Organizations to help them teach them how to creatively use digital marketing strategies, but also concentrate on educating their members and businesses to help bring visitors to their regions attractions and main streets.
Grow with Google Small Business – in this seminar, businesses will learn basic to advanced techniques in how to actively capture people looking for their products and services within their geographic location.
They’ll learn how to implement and use Google’s free analytical tools in order to make decisions that will help their business grow and effectively monitor their digital marketing efforts.
Chief Internet Doctor and Owner of PhDesigned
James and his team at PhDesigned, not only support our Advertising, Analytics, and Website programs, but they are also a national training partner. Their team of professionals are known for their responsiveness, hard work, and flexibility to make clients’ visions and goals a reality.
Dr. James Bissell has his PhD from Robert Morris University and completed research on social media. He has taught in higher education for over 10 years.
PhDesigned is a digital fulfillment agency that provides online advertising solutions, training, and digital services to help increase revenue for your organization. Our PhD Team will handle all of the fulfillment after the sale like creative, advertising placement, monitoring and reporting. Through our ADucation® brand, we provide training to educate your team on these solutions and how to focus on selling to their customers.
Brian and his team at Insider Perks helps support our clients with Reputation Management, Review Funnels, Local SEO, and Directory Submissions.
Buckle up; this is a long and somewhat interesting story. Admittedly, that’s a little biased since it’s my own story, but here we go anyways. It all began back in 2009 when our humble company was a video blog and nothing more. Since then we’ve grown to be the #1 most trusted source for Campgrounds & RV Parks looking for next-generation marketing.