Leadership Team


Arlea Hoffman

Owner, Chief Business Advocate

Arlea Hoffman is the founder and owner of True Fit Marketing. Arlea’s favorite “job” is being a mom to her two little bears and likes to say that her family keeps her centered and down to earth. Arlea’s professional passion is business and marketing. Because she has sat on both sides of the desk (marketing director and marketing consultant), Arlea enjoys educating and helping businesses navigate the constantly changing world of advertising, reputation, and online marketing.

Prior to the lift-off of True Fit Marketing, Arlea was honored to develop, launch and be the Digital Strategy Director of a nationally award-winning digital agency and has worked in a marketing capacity, locally and nationally for over 10 years. This includes leading a team of local digital strategists and managing national business partners from across the country who are experts in their respective fields.

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Arlea’s passion for marketing education is derived from conversations with clients who have been overwhelmed with the vast amount of marketing and advertising options and are unsure where they should start and who to trust. She loves to help educate business owners and marketers by partnering with local chambers of commerce, networking groups, and community organizations so when local businesses are approached by marketing companies, they understand what questions to ask, and they feel prepared and confident in their marketing decisions.

Her passion for digital marketing started in the early 2000’s when she became fascinated with the possibilities created by coding, including reporting capabilities unmatched by any other existing marketing platform. With the evolution of digital marketing, she continues to provide innovative opportunities to help her clients grow.

At heart, Arlea is a very geeky country girl, lover of laughing, and enjoys traveling nationally to speak on a variety of marketing and agency topics! She and her family love nature, hiking, playing sports, animals and currently live in the country outside of Pittsburgh.

Arlea is truly thankful for the opportunity to own a marketing firm that helps deliver inspiration and education to businesses in a field that can be confusing to navigate.

Melissa Wescott

Client Success Director

Melissa attended Carlow College and Union-PSCE, earning a Bachelors of Arts and two Masters degrees – a Masters of Divinity and a Masters of Arts in Christian Education. She’s worked in churches, with victims of domestic violence in the court system, assisted organizations with grant writing, worked in various positions in banks, served in multiple women’s professional organizations and on their boards, and has been working in the field of marketing for over 5 years. Melissa loves working behind the scenes, bringing humor, knowledge, and a tireless work ethic to help clients succeed, particularly in Search and Social Media Marketing.

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Herding 3 cats – and a dog and her toddler son and her hubby – is both literally and figuratively what Melissa spends most of her “free” time doing. She can easily be persuaded with cake frosting or her own personal kryptonite – her son’s adorable face and cuddles. She’s a type-A gal who will do anything for the people she loves.

“Courage does not always soar. Sometimes courage is the quiet voice at the end of the day saying, ‘I will try again tomorrow.'” – Mary Anne Radmacher

Local Marketing Team

Julia Smith

Office / Project Manager

Julia graduated from California University of Pennsylvania with a Bachelors of Science degree in Chemistry in the Fall of 2011. Julia started her career working for an Environmental Consulting agency as a Chemist followed by her 8 year stint at a generic Pharmaceutical company as a Senior Specialist in Quality Compliance. Her recent entrance into the Marketing world is a new chapter, but she is eager to learn and excited to help young and small businesses find their spot in the world while watching their success grow! Julia is a personable and hard-working employee who loves getting to know people, supporting others, and learning how she can help anyone reach their goal!

Julia loves her 2 fur-babies and her amazing Husband. She is busy renovating her first home and making it everything her and her Husband have dreamed of. Music is life. Family is of top importance to the Smith’s and they often are helping or catching up with family in their personal time, as well as volunteering to try and make a difference in their small part of the world.

Christine Cox

Account Manager & Content Strategist

HI! I am Christine Cox and I wear many hats – great way to start an introduction, right? But stick with me…my favorite hat is my writing hat. Here’s a short story: A friend once asked me to help her with some writing she had to do. I agreed. In no time I wrote what she asked me to get out on paper (her verbal description, but my words). She looked at me and said, “That would’ve taken me forever to write but you were able to do it so fast. Right off the top of your head. You have a talent.” That conversation stuck with me. “Right off the top of your head”, has always reminded me of a hat. I laugh because marketers always tend to wear a lot of different work hats, but always have their passion hat. Mine just happens to be writing! So here I am…writing, writing, writing!

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I have a Masters degree in Integrated Marketing Communications from West Virginia University, and a bachelor’s degree in Communications from California University of PA,.I have forged my own path of social media communications writing by working directly with businesses to help them obtain their social media goals. It doesn’t seem like work when you like what you are doing!

Marianne Jenkins

Account Manager & Creative Strategist

I’m a designer, developer, and communicator who is passionate about helping brands tell their stories. I hold a Master of Science degree in Integrated Marketing Communication and a Bachelor of Science degree in Graphic Design with an emphasis in communication. I have over 12 years of experience in helping businesses large and small communicate their message to their audience. I’ve designed everything from product labels to websites to playbills for theatrical productions to large scale digital advertising billboards. I take an integrated approach in my work to ensure that what’s being communicated on one channel is consistent across all channels. I consider myself very fortunate to be afforded the opportunities to expand my skillsets in a variety of fields, including Web design and development (working with content management systems and servers) , IT solutions, branding, marketing, graphic design, video editing, PR, social media management, and web analysis. I look forward to the opportunity to get to know you, the reader, while working with my wonderful colleagues and the amazing talent that True Fit Marketing has gathered!

Melissa Migliaro

Account Manager & Event Strategist

Melissa prides herself on the ability to form long-standing relationships and help connect people with the resources/people to advance their personal and business goals. She believes that strong relationships are one of the top-key skills any business owner needs in order to grow.

Melissa brings over 14 years of a diverse background that has prepared her to serve as a resourceful independent consultant in the Pittsburgh area. She combines her previous experience in social work, marketing, and community outreach with previous skills as Founder and CEO of Metamorphosis, her own Wellness Company, to serve a wide range of people and communities. As a self-starter and entrepreneur, Melissa prides herself on her ability to form long-standing relationships to help connect people with the resources and other people to advance their personal and business goals. She has the ability to provide quick turn-around results for her clients and brings a refreshing and charismatic energy to her audience.

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As an avid runner in the Pittsburgh area, Melissa also enjoys cross training with weightlifting, swimming and biking. She also surrounds herself with other health and wellness experts in the area and strives each day to learn something new. She credits her diverse background as being the reason she is able to provide helpful advice to her clients and reach a wide population.

Peggy Troiani

Web Developer

Peggy is a tech savvy and ambitious web developer. If she can’t figure it out, she can’t rest until she does. Always having an interest in design, Peggy started out in the Pittsburgh Art Institute’s Digital Design program. After taking a website class she found a new passion and went on to earn a degree for Web Development.

Always having a thirst to learn more, she keeps up with the latest website trends by watching different tutorials and videos in her spare time. Some of Peggy’s favorite things to do are spending time with her husband and 2 boys, binge watching a show, walking her dogs or redecorating a room.

Steven Geer

Marketing Wingman & Videographer

Steven graduated from Kent State University with a degree in broadcast journalism in 2018. While studying for his degree, he worked as a reporter and producer for student media in both news and entertainment. He later went on to produce for Hudson Community Television in Ohio, where he made promotional videos for several nonprofit organizations. He strives to apply journalistic storytelling to his video production.

Sam Kowall

Drone Operator & Video Editor

Sam is True Fit’s trusty drone operator and video editor. He is an FAA Part-107 Certified Drone Pilot and owner of Mon Valley Drone. Sam was born and raised in Donora PA, and is a US Navy veteran that served in Desert Storm. For 20 years he worked with Bellsouth and AT&T in Atlanta Georgia, testing lights for cellphone towers. These days, he spends his time capturing breathtaking aerial shots of the greater Pittsburgh area, while only destroying four drones in the process. As he says, “if you’re gonna fly drones, you’re gonna crash drones!

Danielle Burfield

Lead Photographer

Danielle has joined the True Fit Marketing Team as Lead Photographer and will focus on branding, headshots, product photography, commercial photography, events, and any other fun ideas or products our clients throw at us. Fascinated with telling a story with light, composition, and texture, Danielle is a multidisciplinary photographer. She specializes in Fine Art, Newborn, Child, Branding, and Family Portraiture in the greater Pittsburgh Area.

In 2012, after the birth of her daughter, Danielle followed her heart and established Danielle Nichole Photography. Fueled by the desire of taking photographs of her baby girl, she quickly realized how much she adored capturing those precious and fleeting moments for others too.

Danielle brings a unique perspective to every shoot. Her work has been featured in various photographer blogs and publications. She was voted a top 20 photographer worldwide in the 2018 Shoot and Share Competition: Creative Work category.

When not looking through the viewfinder of her camera, Danielle enjoys spending time with her two daughters, her best bud Anita (aka Danielle’s Mom), sharing wine with friends, listening to live music and going to the movies . But let’s be honest, she still takes pictures the entire time anyway.

National Marketing Partners

Chris Reidenbagh

Red Clay 360º – Award Winning Google Certified Photographer

Chris supports our team and clients with Award Winning 360º Photography and Videography along with some high flying drone work.

Over the past 10 years, Chris has worked with over 30 Visitors Bureaus, Convention Centers, and Community Development Organizations to help them teach them how to creatively use digital marketing strategies, but also concentrate on educating their members and businesses to help bring visitors to their regions attractions and main streets.

Grow with Google Small Business – in this seminar, businesses will learn basic to advanced techniques in how to actively capture people looking for their products and services within their geographic location.

They’ll learn how to implement and use Google’s free analytical tools in order to make decisions that will help their business grow and effectively monitor their digital marketing efforts.

James Bissell

Chief Internet Doctor and Owner of PhDesigned

James and his team at PhDesigned, not only support our Advertising, Analytics, and Website programs, but they are also a national training partner. Their team of professionals are known for their responsiveness, hard work, and flexibility to make clients’ visions and goals a reality.

Dr. James Bissell has his PhD from Robert Morris University and completed research on social media. He has taught in higher education for over 10 years.

PhDesigned is a digital fulfillment agency that provides online advertising solutions, training, and digital services to help increase revenue for your organization. Our PhD Team will handle all of the fulfillment after the sale like creative, advertising placement, monitoring and reporting. Through our ADucation® brand, we provide training to educate your team on these solutions and how to focus on selling to their customers.

Brian Searl

Insider Perks

Brian and his team at Insider Perks helps support our clients with Reputation Management, Review Funnels, Local SEO, and Directory Submissions.

Buckle up; this is a long and somewhat interesting story. Admittedly, that’s a little biased since it’s my own story, but here we go anyways. It all began back in 2009 when our humble company was a video blog and nothing more. Since then we’ve grown to be the #1 most trusted source for Campgrounds & RV Parks looking for next-generation marketing.

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Hold on, though; I am getting ahead of myself. My name is Brian Searl, and I used to work for CBS News, the Cleveland Indians, and Fox Sports Ohio. My background is in video, and I love to explore new places around the world. When our humble company first began, it was a combination of those two passions. I worked with dozens of museums, tourism bureaus, theme parks, professional sports teams and more to create editorial videos that showcased their best attributes to our audience on YouTube.

From there I kept adding more services. Over the next few years, I was a voracious reader, consuming every marketing article I could find. Our approach was refined continuously in an attempt to provide the best and most valuable services possible. We made a bunch of mistakes along the way, but we did our best to learn from them and move on.

Today our focus is on providing the digital marketing solutions you need to succeed in today’s world. From software that will help you monitor everything that is being said about you online to social posting and website design.