Our Marketing Methodology
True Fit Marketing® is a full-service marketing advocacy firm powered by technology and grounded with foundational marketing.
What is Foundational Marketing?
Foundational Marketing is a marketing methodology that is about building a strong foundation for your brand so that your investment lasts as long as your business does.
We follow these five main processes to create our methodology:
- Marketing Coaching & Organization
- Brand & Image Foundation
- Targeted Audience Drivers
- Advanced Audience Management
- Reporting, Analytics, & Communication
Marketing Coaching & Organization
The first step in our discovery process is finding out what marketing you have already done, what assets you have, and organizing all of your marketing efforts into a plan that works towards a consistent goal for your business.
Brand & Image Foundation
Programs in your foundation can include, but are not limited to, your website (the central image of your business), logo, a virtual reality google business tour, your colors, the feel of your brand, your social media, creative materials, and the messaging across your whole image foundation.
Targeted Audience Drivers
To gain more exposure for your brand, we find your optimal target audience and where they are located and drive those users along with similar users to your brand so that they can learn more about your products and services. By being targeted, this process can help optimize budgets and ad spends across many different advertising platforms.
Advanced Audience Management
Once we drive those new users to your brand, we want to manage both the new and existing users, and keep them happy and coming back for more. This process includes reputation management and review funnels, texting programs, loyalty programs, social media contests, and video testimonials.
Reporting, Analytics, and Communication
We are grateful that you have chosen us as your marketing agency and have entrusted us with your brand. As we manage different aspects of your marketing, we will be in constant communication, evaluate regularly based on your customer engagements, and we provide reporting and analytics for both programs we are servicing and website analytics to ensure that you have the most updated information, and transparent reporting so you can make decisions for your business.
True Fit Marketing Methodology
Our goal is to build you a brand that lasts as long as your business. Although there are some great technologies, those technologies only emphasize the foundation and brand that you have already built through grassroots efforts and community involvement. That is why our foundational approach to marketing allows you to showcase your business, while you are taking care of your customers and clients. Telling your story to the right people at the right time can be a very delicate task, but when you’re ready, we’ll be here to help guide you on your marketing journey!