The Newest Social Media Craze – What is Clubhouse?

We know what you are thinking. Another social media platform! Are you saying that with excitement or negativity? Anotherrrrr – yay! Anotherrrrrr- uhg!

Clubhouse is different from the other social media platforms that are out there currently. Our team believes that right now, it is extraordinarily rich in content (audio) from industry experts, leaders, business owners, and professionals. It seems big name artists, celebrities and athletes are also on the platform, but we are not sure if names are currently verified (think of that blue checkmark!) It has the feel of an educational tool and a place to learn from others without Googling or picking up a book. Almost like a round table discussion, but virtually. So what is Clubhouse?

Clubhouse Overview

Clubhouse is a live audio app (right now only available for iPhone or iPad users – March 2021). It’s like a never-ending conference that you don’t have to pay to attend and you can listen from anywhere, including the comfort of your own home! The app has a podcast feel to it, except you can chime in and potentially speak during the discussion (if the moderator allows).

Here’s the kicker – or the bonus: Nothing is recording. There’s no chat feature, no videos, no way to upload files, just plain old audio. There is a real sense of FOMO (Fear Of Missing Out) if you don’t join a room when a speaker is on (AKA – when a conference is happening).

TIP: Recording and transcribing conversations in Clubhouse rooms without every participant’s permission is strictly against the platform’s Terms of Use. The work around is that you can start a room (conference) for the purpose of obtaining information or content by adding your intentions to the room’s public title and description. Then you can use a room to ask questions, interview other members, or gain insight for whatever you need and can then use that information however you wish. We do recommend giving credit where and when credit is due.

Clubhouse Rooms

Clubhouse rooms are where all of the magic happens on the app. The content (the audio) is within the rooms. This is where you host a discussion, listen to people speak, see who else is in the room and chime in when allowed. You literally can listen to people live from all over the world. This is your chance to actually talk to your favorite author, the company CEO, or the marketing director from a Fortune 500 company. Just some examples.

You can add your friends into the rooms you are currently in if you think the discussion is something they would be interested in too. When you search for your friends, the people that have your phone number in their phones are the friends on the app that are going to show up first (creepy or not?).

Creating your own room starts your own conference. You are the host! Open rooms are for anyone, social rooms are only for people within your network, and closed rooms are only for people you follow (but you can change the setting when you start the room).

TIP – The name of a room can’t be edited after it has started. Choose the name wisely!

You can ask people to come up to the stage from the audience so you can work with others to add more content to the room. So really you could plan to start a room and have your business partners join in and speak! When users raise their hands, that means they would like to speak. There is a mute and unmute feature as well.

Clubhouse Clubs

This made our team think back to high school when there were after school clubs that you could be a part of. Clubhouse Clubs are groups that you can join and follow create a better experience and are tailored to your specific interests. Sports clubs, acting clubs, food clubs, the list goes on. Search for whatever you are interested in to see what comes up! The possibilities are already endless.

TIP: Creating a Club is simple, but you may have to wait for it to launch. Clubhouse has been taking special care to review Clubs before they launch.

Clubs have three types of users within them: founder/administrator, member and follower. In order to create a Club (in which you will be considered the founder), you must have already hosted a room at least three times. So don’t expect to be able to create a Club right off the bat when you join. It seems Clubhouse is really looking for users who are going to be engaging with the app and using it to its fullest potential.

You can start taking part in a Club once you’re a Club founder or member. You can create public or private rooms within your Club similar to how you can start a global room on Clubhouse. The difference between Clubs and general rooms is that Clubs will make it easier to find similar themed discussions. It is a place where people with similar interests will go to search for content. If you are a part of the Food Club (just an off the wall example), you may find a room within the Club that is specifically talking about types of cheese. Yum!

How Can Clubhouse Benefit You?

The True Fit Marketing team sees Clubhouse having a myriad of benefits depending on what you are looking for. If you are looking to gain a following because you have information you want to share, then you have the opportunity to be a host of your own “show” and garner that following. If you are researching something, wanting to learn more about a topic, or just have a general interest in a subject matter, you can listen to people speak about it in Clubhouse. And if you have questions during the conversation, you might have the opportunity to ask it right then and there. No emailing and hoping for a reply. Instant gratification!

It is also a big player in the networking realm. You have the ability to create connections within the app by following others. You can click on anyone’s bio in the rooms so make sure your own bio is rich in content. Share your resume, accomplishments, interests, and what opportunities you are looking for. Don’t be shy. This is where you have the chance to brag and shine! Keywords within your bio will help connect you with other like-minded users. An example keyword you could use is “business owner” and Clubhouse will show you other users with business owner in their bio. Follow only people that you are genuinely interested in because Clubhouse uses an algorithm that displays content (rooms) to you depending on who you follow.

TIP: The first three lines are the most important words in your Clubhouse bio. Make that text count because it is what people will see first. Additionally, make sure your photo is clear. The only clickable links on your profile are your Twitter and Instagram profile links but you can post other links in the bio.

The focus of Clubhouse feels like more of a professional conversation platform rather than a production platform. There is a LinkedIn vibe when using it. And sure, you can plan out what you are going to say, but it is still just audio. But it does make us think back to War of the Worlds type of content. Even though it is just audio, that doesn’t mean someone can’t play their guitar or have the waves from the ocean crashing in the background.

Clubhouse is giving you the ability to make connections with people all over the world, for free! If you are an industry expert, people will look to you for information, thus potentially reaching out for your services/products, etc. in the future. If you are looking for a job, you can connect with the big wigs of whatever business you are interested in and get your name out there. Remember to always be professional and courteous.

How Can I Get Invited?

Right now (March 2021), Clubhouse is an invite only platform. If you have invitations to give out, I’ve read that you will get more invitations when you share them and are more active on the platform. So don’t be afraid to invite people. Don’t worry if you can’t find an invitation. Download the app and set up your account. Someone who knows you might be notified in-app automatically and grant you access.

TIP: True Fit Marketing has invitations available to give to potential users. Please contact our team if you would like to try out this new platform and need an invite. Remember, this is currently only an iPhone app (as of this blog March 2021).

Is Clubhouse Here to Stay?

The chatter about Clubhouse being a big social media player is out there. It is already exploding and has only been around for a short period of time. It is also unique in that it is audio only. But the question still hangs in the air about what will happen once the app leaves private beta (invite only) and becomes public. Will marketers bombard the app pushing their clients on you constantly? Will eCommerce brands run their pitches in a room? Will the professional value and networking possibilities fade as more people get onto the app? Will it be heavily moderated? And of course, freedom of speech comes to mind with any social platform. Will you be free to say what you want and not see backlash? And who’s to say that what people are saying on the app is 100% true and fact. The conversation possibilities seem pretty open and endless at this point.

Even if you are not sure about using it, it may be a good idea to download the app (if you can) and see if you can get an invite to reserve your name/username. We are still learning about this platform and of course will share new tips as we come across them on our Facebook and Instagram.

 

#SocialMediaMarketing #Clubouse #ClubhouseApp #InviteOnly #SocialNetwork #AudioOnly

COVID-19 Communication Guide

A guide to help communicate with your consumers during COVID-19 business changes

Communicating with your customers and clients when a new mandate is released is vital to the success of your business. Some businesses are affected to the fullest extent and others are not affected at all, and it is our job as business owners, marketers, and PR directors to make sure that the community knows what the new mandates are, if they have affected your business or not, how they will be affected by those changes, and who they can contact for more information if they need it. The better you communicate with the consumers, the better chance you have to succeed in this ever-changing business climate that is currently being driven by the COVID-19 pandemic.

Below are some of the main general questions that consumers, clients and customers want to know about your business during COVID-19 and regarding new mandate changes. We have also listed some suggestions on how to answer them.

Remember that you might have different services or adjustments that may go to different audiences, so your messages and their mediums will need to be tailored to those specific people.

You will also likely send out your information in different rounds which include different levels of information. For example, your first round will be more broad as you digest the new mandate information and figure out how to adjust and your next rounds will include more details as you adjust your services based on the needs of your consumers during the new mandates.

General Consumer Questions:

ARE YOU CLOSING?
If NO → How does this affect your business?
→ Even if there are very little or no changes to your business, you should still communicate that there have been new mandates set forth by the state, and they do not affect your normal business operations and if anyone has any questions, how can they get a hold of you.

If YES:
→ Make it clear when you plan to close (date & time)
→ Make it clear when you plan to reopen (date & time)
*The mandate dates & times may not be specific enough to your business hours

Does your business generally charge a monthly fee?
If NO → Skip to the next question.
If YES:
→ Explain how you plan to move forward with the monthly fee?
→ WILL THEY STILL BE CHARGED?
→ Are you offering something different to make up for not having (some/all) your services available?

Are you adjusting your services?
→ These may be adjusting as you go, so be broad but let people know where they can go to keep updated on these adjusted services and then as they adjust – continue to communicate with your consumers.

Where can they go to get more information?
→ This can be your website, social media, client logins, emails, texts, etc.

Who can they contact for questions? (One point person.)
→ You may have one or more people taking questions while you are open, closed, or have adjusted services. Just make sure to be clear on who the public should contact.

Make sure to have help checking all of your public-facing information. It takes at least 2 sets of eyes (and brains) to make sure you get all of your bases covered!

Where to change this information: (UPDATE OFTEN AND WHEN THERE ARE ANY CHANGES)

Website:
– Website (Pop-up: we don’t like them, but they are really effective in this situation)
– Website – HOME PAGE
– Website – COVID-19 Update Page (Create or keep updated if you have a page)

Social media:
– Social Media – Create COVID-19 UPDATE (FB & GMB)
– Social Media – PIN THE POST
– Social Media – Change your Banner image to reflect the changes
– Social Media – Create Highlights (IG)
– Social Media – Change Profile and Info pages
– Social Media – Change Hours if needed
– Social Media – Change COVID Services if needed (FB)

Google Listing:
– Google Listing – Create COVID-19 Posts (1 per week with updates)
– Google Listing – Change Hours
– Google Listing – Change Services

DIRECT COMMUNICATION LINES TO YOUR CLIENTS & CUSTOMERS:
– Direct communication lines like Emails, Text Messages, and Business Apps are great ways to get your information out immediately but sometimes are forgotten in the hustle of distributing new information.
– Remember to use these more direct messages cautiously and consistently, but do not overwhelm your clientele by respecting their information and time.

COVID-19 has brought not only challenges to businesses and communities but also opportunities for increased communication with your business’s consumers, clients and customers. Whether the operations of your business have been altered because of the pandemic or they have stayed the same, it is important to provide information frequently. From your website to social media to your Google Listing, it is vital for your business to communicate consistently across multiple channels. In a time of uncertainty, make sure your business gives inquiring minds what they want to know.


Interested in Downloading the Covid-19 Communication Guide pdf? Fill out the form below!


Facebook: What’s New in the New Look

Some of you may have already noticed that Facebook got quite the facelift recently. There’s a new design for Facebook’s page, which is being referred to as FB5, and things are moved around and found in different places. We are going to take you through all of the new features we found, including the dark mode option!

One of the biggest changes to FB5 that many notice right away is the new design. There is more white space and a cleaner look. The Facebook logo is also slightly different with a lighter blue background. One of the features that many will love with this new design is that you can choose to use Dark Mode! You can easily toggle back and forth from the drop-down next to your name.

If you have a business page on Facebook (and if you don’t, see our blog about why you need one) your settings are now on the left side of your page, instead of at the top. We think this makes it easier because everything you could need for editing your page is conveniently located on the left now.

Facebook page settings on the old Facebook.

New Facebook page settings menu.

The top navigation is different now with where your Facebook profile picture is, where you can find your handle, and a convenient button to “View as Visitor” right out in the open.
The optimal size for your Facebook Cover Photo is 940 x 352 pixels. There are some things to keep in mind when picking your cover photo. The new Facebook has rounded corners, the profile picture slightly covers up a bottom part of the cover, and there’s a slight gradient at the bottom of the cover photo. Make sure to have these in mind when creating or editing your new Facebook cover photo. Your Facebook profile picture should be 132 x 132 pixels. This is still the standard circle from Facebook, but it is seen lower and to the left of the cover photo on the new Facebook.

How the top of your page is displayed on the new Facebook.

How the top of your page looked like on the old Facebook.

FB5 also shows your page insights right away. You can see the people reached, post engagements, and post likes, with percentages of how you normally trend. You can change this to just show yesterday, the last 7 days, or the last 28 days.

Underneath the insights is where you now see all of your About information, including how many people like and follow your page.

Insights shows right on your page with the new Facebook.

On FB5, they wanted to place more of an emphasis on groups and events. Some may have noticed that the new mobile version has a new tab at the bottom that takes you through a news feed that are posts from all of the groups you are in. The new FB5 is rumored to do the same as well. We will keep you updated with new features that we find. We are excited to see how the groups and events play an even larger role in Facebook.

Old look of the about section.

New look of about section.

If you need any help with Facebook or any areas of your marketing, please contact us. We would love to learn more about you and your business!

Facebook, Instagram, Google, LinkedIn, Twitter, Tik Tok, Snapchat, Pinterest, oh my!

Posting Frequencies

Social media can be very overwhelming because of how many different platforms there are, what messages should go on different platforms, and which times are best for posting.

There are numerous articles out there that claim they have the perfect recipe for social media posts. Social media platforms all have algorithms that consistently change to give their users the best experiences based on the purpose of that platform. These are are the deciding factors of what comes up in your followers or friend’s news feeds. As a business, you want to make sure that your content is coming up in potential customers and existing customer’s feeds. 

For this article, we will discuss posting frequency for Facebook, Google, and Instagram. If you have questions about other social media, please contact us and we would be more than happy to help you develop a strategy.

Quality over Quantity

Although there is contradicting information about posting frequency, one thing always reigns through: posting quality content is more important than the amount you post. Your business does not want to be known for spamming with unrelated content just because you feel that you should be posting a certain amount every day or week. Make sure your content is informational and valuable to your followers and potential followers. They want to follow you for a reason – make sure you are listening to what they would like to hear more about so you can continue to be a resource.

Facebook

Did you know that Facebook has over 2.6 billion monthly users? This makes it the biggest social media worldwide, according to Statista. Because of the incredibly high amount of users, it’s impossible for small businesses to ignore this marketing tool. We hear all of the time that Facebook is dying and that people think they need to switch to other social media sites, but Facebook is still towering over all of the other socials.

Source: Statista.com

It’s suggested that you should post 2-3 times per week and absolutely no more than once per day. As touched on previously, the Facebook algorithm does not like it when there are too many posts and will not show your content to as many of your followers if you over post. 

Google My Business

Google My Business replaced Google Plus. Many small businesses are not aware of their Google My Business page or how to claim and verify it. We are experienced in helping businesses claim, set up, and verify their listings, along with creating strategy on consistent information updates and posting.

This is not your normal social media feed. It’s recommended that you post on Google My Business once a week. You can post updates, offers, and service changes. Google My Business continues to be incredibly helpful and useful throughout the COVID pandemic. You can change your hours to temporary hours, let customers know what services you’re offering, such as restaurants if they are open for dine-in or just take out, and communicate updates about reopening dates. Pandemic aside, you can also post special hours, such as holidays you are closed for or only open until a certain time.

Watch our video about how and where to update hours:

Instagram

Posting frequency can depend on the number of followers you have. On average, large businesses post about 1.5 times a day. Since Instagram is such a visual platform, it can be daunting to post creative and original content so often. As we mentioned before, quality content is better than quantity. You want your followers to look forward to your posts and have them be aesthetically pleasing.

There’s a lot to consider when building your business’s social media strategy. It’s important to frequently check your insights, reporting, reviews and respond, and continue listening to your followers to find out what they would like to see. Strategies are subject to change! Please see our post about How to Build A Facebook Marketing Strategy for advice and tips.

We love working with small businesses and meeting new people. Please feel free to reach out to us if we can be of any assistance:

How to Build a Facebook Marketing Strategy

In a previous post, we covered how to set up a Facebook Business Page and the types of posts that you could use for your page. Now, we want to dive into how you can create a Facebook marketing strategy for your business in 2020. Don’t have time to create a Facebook marketing strategy? That’s no problem either because we’re here to help.

Creating a winning Facebook marketing strategy isn’t something that will happen overnight. It will take some time and will require social listening. 

Social listening is something that is paramount to a successful Facebook marketing strategy. Social listening is watching what your customers are saying on social media, what they engage with, or even asking them what they want to see. Test out a couple of different types of posts with different content to see what people engage with the most. Look for certain trends that are similar throughout your top engaged posts. Social listening can also determine what products your customers love the most, what challenges your product could help solve, and how you can set yourself apart from the competition.

The first step to any marketing strategy would be to define your audience and a Facebook marketing strategy would be no different. You need to think about your target audience, where do they live, how old are they, what are their biggest problems, what types of jobs do they have, and how are they using Facebook? 

For help with demographics on Facebook, Hootsuite has a great article about it here.

Facebook makes finding out who is looking at your posts and engaging super easy with their audience insights feature. This can help you find ages, gender, education, and more.

The second step you should take with your Facebook marketing strategy is setting attainable goals. These goals should not just be about how many likes you can get on your posts but should relate to your business goals. Getting a ton of likes means nothing if you aren’t selling your products. You should also generate a brand-style guide for Facebook that will help all of your posts feel consistent and so that people know it’s your brand when they see different posts or photos.

After you have your goals, you need to create a content plan that will work on achieving your goals. Is one of your goals to generate more leads for your business? How will you achieve this with posts? We’re not saying that you should only post content that is promoting your brand. Actually, almost the opposite. A good rule of thumb to follow is the 80/20 rule. This is posting 80% of content that entertains, informs, or educates your audience while the 20% is to promote your brand. Providing insightful value can help others to see areas where you are an expert and they could then seek you out to help with their business. Facebook is a relationship builder, so it’s good to help promote others and build networking relationships here. The algorithm that Facebook has in place also does not like when people push sales too hard, which will, in turn, make those posts not be seen as much. It could be helpful to develop a content calendar so that you know your posts are consistent and that you’re posting when you want to.

The fourth step is to optimize your page. One of the main things that you can do to compel your audience right away is to have an eye-catching cover photo. This is something that people coming to your page will see right away and a big spot that you can use to keep attention. To get people to like your page, there are many things you can do with your email, blog, or website. Have the link to your Facebook page in the signature of your email so that people already talking with you can easily find the page. If you already have a blog or website, have an icon with a link to your Facebook page. If you share often on your blog, have the option for people to share your post to their Facebook. 

Don’t have a website, but need one and don’t know where to start? We would love to help.

Once you start gaining more likes and followers, you can’t just abandon the effort you put in. Use the social listening we discussed and keep sharing things your audience likes to see and are engaging with. This is also a good time to review content calendars.

For the fifth step, it would be wise to utilize the amazing features and tools that Facebook offers. A big opportunity is to join Facebook groups that make sense for your business. You don’t want to join these and only promote your business, but rather be an active participant yourself and when an opportunity comes up, share information about your business or how you can help solve someone’s problem. 

Did you know that Facebook has a feature for the Facebook Chatbot? This is how some businesses respond so quickly to you! Hootsuite also has an amazing article on how to set up a chatbot and how to best use them here.

Another tool to set up once you are comfortable with Facebook is the Facebook Business Manager. Here you can control who has access to posting on your site and how much access they have, setting up organic posts and paid reach, and manage business tools.

The sixth step is to incorporate Facebook ads and Facebook pixel. Facebook ads don’t have to be a lot of money, in fact, you can set the amount that you want to use and Facebook will stop the ad once your money has been spent. Facebook ads help you to know that you’re getting your message in front of the target audience you want.

Facebook pixel is a code that you put on your website. It helps track conversions from your Facebook page to your website and remarkets people who have previously been to your site.

Lastly, it’s important to look into your insights and track what is working and what isn’t. With Facebook Insights, you can track if someone unliked your page from a particular post or how many engagements the certain posts ranked best. You cannot just set your marketing strategy and then forget it. You need to often look back at your strategy and your metrics and adjust. 

Facebook can be a great tool for marketing your business, but it’s not a one-step tool where you set up your page and you’re done. It can be hard work and takes time to build an audience and create content your audience wants to see. If you need help with Facebook marketing, please reach out to us for a free consultation.