Let’s think back to our elementary school days when our teachers would show us pictures of whatever we were learning about. We would then have a discussion about that image.
It seems like in the recent month, the discussion of artificial intelligence (AI) has really blossomed. Marketing teams that are utilizing AI for positive gains are skyrocketing. AI writing tools
Writer’s block is a real thing. It happens to a lot of content creators when the idea juices just aren’t flowing. Or maybe they have spent a lot of time
The definition of the word photography is “the art or process of producing images by the action of radiant energy and especially light on a sensitive surface (such as film
Did this year fly by for everyone or was it just us? And now we have to look ahead to the next year and get everything situated. New rounds of
Think back to the most recent purchase you made. Why did you make that purchase? Was it because it was something you needed or wanted to help solve a problem
Creative and design services literally are the look of your business. From your website to your social media, to your flier, mailers, and even business cards, creative and design services
Staying safe on the Internet can mean a variety of things. It can mean using the safest web browser you can find, blocking spam pop ups, using secure passwords, and
SEO stands for Search Engine Optimization, which, according to Moz, is a “set of practices designed to improve the appearance and positioning of web pages in organic search results. Because
Passwords may not seem like a marketing topic. But as a full service marketing agency, it is our responsibility to offer information to our clients about keeping their businesses moving
The Americans with Disabilities Act (ADA) was introduced in 1990 to address the desire to have equal access to business services. Not only does this mean brick and mortar storefronts,
Branded content, like articles, blogs, social media posts, email newsletter content, photos and video, specifically about your business (and sometimes products, services, etc.) should never be looked at as tooting
True Fit Marketing has been recognized as a Top Web Design Company in Pennsylvania in 2021 by DesignRush. “Awards are so exciting to receive, but this award and the previous
Generations X, Y, Z (add in whatever other letters – but don’t get confused when the Gen X’ers are older than the Gen A kids – phew!), Millennials, Boomers or
Omni channel marketing is what is referred to as a marketing buzzword/phrase. It boils down to creating a seamless and integrated end user experience across multiple channels and devices.
The main purpose of a website for your business should be to turn website visitors into customers, otherwise known as conversion. We live in a digital world where people no
There’s no question that more needs to be done to protect privacy across the web but what’s the best way to do that without significantly crippling the ad industry? Everyone
Launched in 2014, Google My Business became a business’s best friend for online searching. Google My Business is an online business directory that lets you manage how your business appears
Here we go. A blog about video marketing. It is so ironic, yet, we are still writing about it. Think about the last time that you were on Facebook, Instagram
In February, Google announced yet another change to the structure of its keyword match types. Modified broad match is going away. This is the 5th time Google has made updates
On December 22, 2020, our team had the amazing opportunity to sit in on the US Chamber of Commerce (CO- by U.S. Chamber
Today – Thursday, December 10, 2020 – Governor Tom Wolf announced new temporary statewide protective mitigation efforts: “Today I am announcing additional, temporary COVID-19 protective mitigation measures in the commonwealth,”
According to HubSpot, Relationship Marketing is, “a type of marketing that focuses on cultivating deeper, more meaningful relationships with customers to ensure long-term satisfaction and brand loyalty.” Studies have shown
Do you think that having a high-quality video about you and your business could really help? But at the same time, the thought of hearing, seeing yourself, or creating that
On July 15th, 2020 Governor Tom Wolf announced new statewide restrictions to help fight against the COVID-19 surge in cases that Pennsylvania has been seeing. Earlier this month, it was
The Paycheck Protection Program (PPP) came into effect after the CARES Act (Coronavirus Aid, Relief, and Economic Security) was signed into law on March 27th, 2020. On May 26th, 2020
Governor Wolf announced today, June 8th, that Pennsylvania is allocating $225 million in grants to small businesses. The funding was created with state lawmakers and allocated from the recently enacted
On Friday, June 5th, the following 16 counties will move from Phase Yellow to Phase Green: Allegheny, Armstrong, Bedford, Blair, Butler, Cambria, Clinton, Fayette, Fulton, Greene, Indiana, Lycoming, Mercer, Somerset,
On Friday, May 29th, the following 17 counties will move from Phase Yellow to Phase Green: Bradford, Cameron, Clarion, Clearfield, Crawford, Elk, Forest, Jefferson, Lawrence, McKean, Montour, Potter, Snyder, Sullivan,
Governor Wolf (PA) announced on Friday, May 15th that another 12 counties will move from Phase Red to Phase Yellow on May 22nd. The 12 counties are: Adams, Beaver, Carbon,
On Friday, May 8th, Governor Wolf announced the next 13 counties that will move to Phase Yellow on May 15th. The 13 counties are: Allegheny, Armstrong, Bedford, Blair, Butler, Cambria,
Google has just released its second core algorithm update of the year, but the first since the COVID-19 pandemic hit. Google releases many algorithm changes a year, but these are
On May 4th, 2020 Gov. Tom Wolf (PA) announced the guidelines for businesses that will be re-opening in Phase Yellow on May 8th. See our post here about what counties
On May 1st, 2020 Governor Tom Wolf (PA) held a press conference to address which 24 counties will be moving from the red phase to the yellow phase on May
When you look at your website, does it make you feel proud of your business or brand? Have you put off creating a website for your business because you are
Marketing Tips under 10 min (Tips under 10) Marketing through a Crisis – Where to update your business information As we gear up for reopening our businesses to the new
Updated: April 24, 2020 The following information is from Governor Wolf’s website that we have summarized as a guide for re-opening businesses in Pennsylvania. Pennsylvania Governor, Tom Wolf, announced on
Updated: Friday, April 24th Governor Wolf announced that Pennslyvania’s tentative date to lift the stay-at-home order is May 8th. We compiled information from the White House resources that business owners
Because of the COVID-19 pandemic, many of us are now in a new routine of working remotely from home. This can’t always be easy, especially for those with kids at
Even though we are in unprecedented times, many businesses are stepping up to offer grants to support small businesses. Facebook, Google, and Verizon all have announced that they are giving
April 6, 2020 v.3 This guide is intended as a general overview and summary of a few of the resources available to small, for-profit businesses in the United States, and
When doing business online, it can be hard to take off the salesperson hat and put on the networking hat. People don’t always want to be bombarded with what you
During this challenging and uncertain time, we are here for you. We completely understand how this pandemic changes business operations by the hour and has very complex effects on your
We love Cookie Monster. I mean, who doesn’t love Cookie Monster right? But in light of National Cookie Day, he came to mind, so we wanted to share some pretty