A logo is the face of a brand—a visual representation of its identity, values, and promise to its audience. As such, even the smallest tweaks to a logo require a
We can not believe 2024 is almost over. This had to have been the fastest year to date. Just like every year, we are going to do a bit of
Businesses are always looking for ways to stand out from the crowd. A big trend that is catching the attention of many shoppers is sustainability. Eco-conscious shoppers are looking for
A new year is approaching fast! Marketing teams are gearing up for another year of innovation and adaptation. The rapid shifts in consumer behavior, technology, and data privacy regulations mean
Once the defining feature of social media platforms, hashtags have been powerful tools for boosting visibility, connecting with audiences, and participating in trends. But as platforms evolve and algorithms become
With Black Friday and the Christmas shopping season just around the corner, brands and consumers alike are gearing up for what promises to be the most competitive retail period of
Black Friday is one of the biggest shopping events of the year, making it a prime opportunity for brands to get noticed by their audience and drive sales. With social
Business owners often face a tough decision on whether to mix politics with their brand. The impact can be significant, both positively and negatively. Pros Engaging Customers: Aligning with certain
As an expert in creating and managing websites for clients, we understand the challenges posed by the ever-evolving digital landscape of bad bots. One of the most pressing concerns we
When it comes to life after the NFL, many players face uncertainty. But not the Kelce brothers. Jason and Travis Kelce are not just planning for life after football—they’re actively
The statement “Branding is Why. Marketing is How.” succinctly captures the essence of two fundamental concepts in the business world. Let’s break down why this is true and how it
Email marketing remains one of the most effective ways to engage with your audience, drive conversions, and build lasting relationships. However, mastering this art requires a strategic approach to ensure
How many emails do you get in your inbox a day? It is likely a lot and when you get a lot of them, the easiest thing to do is
On July 19, 2024, a significant server outage affected numerous critical services all over the world, including banks, 911 systems, airlines, and communication tools. This event, caused by an update
*Special thanks to Vimeo for sharing this new AI information with us. While they are the ones who are updating their terms of service, we wholeheartedly agree that this should
World Emoji Day, celebrated on July 17, is a fun and whimsical occasion that allows us to appreciate these tiny digital icons that have revolutionized the way we communicate. Emojis
In the competitive world of web design, the right tools can make all the difference. One invaluable resource for web designers is the suite of plugins offered by WonderPlugin. These
As with every good social media post, the author is surely putting a Call To Action (CTA), right? Yes and no, but we have to be smart and sly about
In the age of digital connection, social media has become the epicenter of global interaction. Birthdays, anniversaries, and major holidays have long had their place in our timelines. But in
In today’s digital age, social media has transformed the way consumers interact with brands and make purchasing decisions. No longer limited to traditional avenues of research, such as visiting stores,
Creating a business-to-consumer (B2C) or a business-to-business (B2B) newsletter can be a powerful tool for engaging with your audience, but like any marketing strategy, it comes with its own set
In a fast-paced world where trends come and go in the blink of an eye, nostalgia remains a steadfast beacon of comfort and familiarity. Nostalgia marketing, a powerful tool in
Are the days of corporate branded pens, sticky notes, notebooks and t-shirts dead? Do we really have too many travel mugs, coffee mugs and ChapSticks? In marketing, “swag” typically refers
In today’s fast-paced world of social media marketing, staying ahead of the curve is key to business success. With platforms constantly evolving, it’s crucial to adapt and embrace new features
Social media plays a vital role in your business’s sales funnel, but it is not the only part of your sales funnel. A sales funnel that involves social media is
In the ever-evolving landscape of digital marketing, email remains a strong player in the field of communications, providing businesses with a direct line to their audience. In this blog post,
Podcasts have come a long way since the first one hit the digital airwaves. Emerging in the early 2000s, podcasts have grown into a powerful and diverse medium, captivating audiences
In the ever-evolving landscape of social media, Facebook remains a powerhouse, connecting individuals and businesses. One feature that has sparked debates and discussions is the act of inviting your Facebook
The partnership between a brand and its marketing agency is reminiscent of a well-choreographed dance, where each step, movement, and partner contributes significantly to the seamless performance leading to a
As the year draws to a close, it’s time to look back at the transformative journey that marketing has undergone over the past year. However, it’s also crucial to anticipate
Many business owners ask us the common question: how often should my business post on social media, specifically Facebook? Although every business is unique, there are several suggestions to determine
A content calendar is a critical tool for your digital presence and is essential for planning and distributing content on social media. Think of it as a blueprint that directs
With the holiday season in full swing, businesses are vying for customer attention more than ever. Q3 Sprout Pulse survey data reveals that 89% of marketers will have kicked off
So you’re interested in working with a marketing agency! That is great to hear. First off, simply because you are reading our blog post and we happen to be a
A webinar is an online seminar or presentation that allows you to connect with your audience in real-time. Webinars are an excellent tool for learning and staying up-to-date on the
In today’s digital age, customer reviews have become an essential component of creating content. With the vast number of products and services available in the market, consumers rely heavily on
A website is an essential tool for any business in today’s digital age. It allows a business to establish an online presence and reach a wider audience. A website can
Coming up with fresh and engaging ideas for social media content can be a challenge, but it’s crucial for building an active and loyal following. Luckily, there are plenty of
If there was a diagnosis for social media burnout, the prescription would have to be getting rid of every social media app and blocking those websites. However, for people who
This blog was influenced by a mall close to True Fit Marketing called Century 3 Mall. This mall was quite a gem in its heyday. And then, like a lot
What color is Starbucks logo? What are the main colors in McDonald’s logo? Have you ever played this game where the question has something to do with, “what color is
Typically, people don’t seek out help until there is a problem. No one says I need help when everything is going right! That is why when a potential client reaches
According to a 2019 study by the Journal of Marketing, ads that made people laugh were 30% more likely to be remembered than serious ads. The top ads ran during
A Call To Action (CTA) is a marketing tool used to prompt an immediate response or encourage a sale. It can take many forms, such as a button on a
Let’s think back to our elementary school days when our teachers would show us pictures of whatever we were learning about. We would then have a discussion about that image.
Brand authenticity is important in marketing because it helps build trust with customers. When a brand is authentic, it shows that the company is genuine and transparent, which can help
It seems like in the recent month, the discussion of artificial intelligence (AI) has really blossomed. Marketing teams that are utilizing AI for positive gains are skyrocketing. AI writing tools
Writer’s block is a real thing. It happens to a lot of content creators when the idea juices just aren’t flowing. Or maybe they have spent a lot of time
Times are changing on social media where if you pay a certain amount of money, you can obtain the famous blue checkmark to show verified account status. But does that
I, Christine, was a little late to watching the Emily in Paris series on Netflix. Truth be told, I don’t watch a lot of television. But when my boss, Arlea,
The definition of the word photography is “the art or process of producing images by the action of radiant energy and especially light on a sensitive surface (such as film
Diving into digital analytics can be a daunting task, especially for those who aren’t data analysts at heart. From websites to social media, to digital ads and beyond, analytics
Did this year fly by for everyone or was it just us? And now we have to look ahead to the next year and get everything situated. New rounds of
A professor once said that marketing is fixing the problem with connecting the customer to the business. There is always a need, a want, a desire, and/or a problem. If
One of the most common questions we hear is, “How can we get the most bang for our buck,” when talking to potential clients. From small to very large companies,
It is hard to believe that 2022 is almost over. Not that we are rushing it away, but this last business quarter is a great time to reflect on what
Google My Business (GMB) is a bit of a gem in the business world. Google, a giant in the tech game, has their fingers in all aspects of the universe
In today’s world, there are so many different places a business can advertise. It isn’t just the newspaper and television commercials anymore. It is social media, streaming services, at the
Think back to the most recent purchase you made. Why did you make that purchase? Was it because it was something you needed or wanted to help solve a problem
It seems every year, the holiday shopping season starts earlier and earlier. It may actually be true this year since product shortages and delivery delays are still a lingering issue.
It is hard to imagine that social media is roughly 25 years old. It has become such an everyday aspect of our lives that it is hard to believe that
Creative and design services literally are the look of your business. From your website to your social media, to your flier, mailers, and even business cards, creative and design services
Staying safe on the Internet can mean a variety of things. It can mean using the safest web browser you can find, blocking spam pop ups, using secure passwords, and
The increase of the cost of living is no secret. From the gas prices, to milk and bread, and even simple Dollar Stores now being $1.25 stores, the inflation rate
SEO stands for Search Engine Optimization, which, according to Moz, is a “set of practices designed to improve the appearance and positioning of web pages in organic search results. Because
Teamwork makes the dream work! But only when communication is effective can the team collaborate better to manage the task at hand. You may be asking yourself why is an
Passwords may not seem like a marketing topic. But as a full service marketing agency, it is our responsibility to offer information to our clients about keeping their businesses moving
The Americans with Disabilities Act (ADA) was introduced in 1990 to address the desire to have equal access to business services. Not only does this mean brick and mortar storefronts,
Branded content, like articles, blogs, social media posts, email newsletter content, photos and video, specifically about your business (and sometimes products, services, etc.) should never be looked at as tooting
All kinds of marketing really had to make a shift in the past 18 months. People were staying closer to home, were online more than ever, and were sitting on
True Fit Marketing has been recognized as a 2021 Top 30 Best Branding Agency in Pennsylvania by DesignRush. DesignRush is a B2B marketplace that connects brands with professional full-service agencies,
True Fit Marketing has been recognized as a Top Web Design Company in Pennsylvania in 2021 by DesignRush. “Awards are so exciting to receive, but this award and the previous
Generations X, Y, Z (add in whatever other letters – but don’t get confused when the Gen X’ers are older than the Gen A kids – phew!), Millennials, Boomers or
Our team went to lunch together a couple of weeks ago and were discussing different apps that we use, personally and for business, that we can’t live without. A couple
2020 can be viewed as either a wonderful year for social media or a terrible year for social media depending on how you look at it. 2021 is following a
Omni channel marketing is what is referred to as a marketing buzzword/phrase. It boils down to creating a seamless and integrated end user experience across multiple channels and devices.
Facebook’s new Wi-Fi feature allows users to obtain Internet access for when they are physically in a participating business’s location. From restaurants to coffee shops, boutiques and car dealerships, having
The main purpose of a website for your business should be to turn website visitors into customers, otherwise known as conversion. We live in a digital world where people no
There’s no question that more needs to be done to protect privacy across the web but what’s the best way to do that without significantly crippling the ad industry? Everyone
Launched in 2014, Google My Business became a business’s best friend for online searching. Google My Business is an online business directory that lets you manage how your business appears
Here we go. A blog about video marketing. It is so ironic, yet, we are still writing about it. Think about the last time that you were on Facebook, Instagram
In February, Google announced yet another change to the structure of its keyword match types. Modified broad match is going away. This is the 5th time Google has made updates
We know what you are thinking. Another social media platform! Are you saying that with excitement or negativity? Anotherrrrr – yay! Anotherrrrrr- uhg! Clubhouse is different from the other social
On December 22, 2020, our team had the amazing opportunity to sit in on the US Chamber of Commerce (CO- by U.S. Chamber
Communicating with your customers and clients when a new mandate is released is vital to the success of your business. Some businesses are affected to the fullest extent and others
Today – Thursday, December 10, 2020 – Governor Tom Wolf announced new temporary statewide protective mitigation efforts: “Today I am announcing additional, temporary COVID-19 protective mitigation measures in the commonwealth,”
According to HubSpot, Relationship Marketing is, “a type of marketing that focuses on cultivating deeper, more meaningful relationships with customers to ensure long-term satisfaction and brand loyalty.” Studies have shown
Do you think that having a high-quality video about you and your business could really help? But at the same time, the thought of hearing, seeing yourself, or creating that
Some of you may have already noticed that Facebook got quite the facelift recently. There’s a new design for Facebook’s page, which is being referred to as FB5, and things
Do you feel ahead of the game with your business because you’re on social media and you post a couple of times a week? This is excellent and certainly a
On July 15th, 2020 Governor Tom Wolf announced new statewide restrictions to help fight against the COVID-19 surge in cases that Pennsylvania has been seeing. Earlier this month, it was
Social media can be very overwhelming because of how many different platforms there are, what messages should go on different platforms, and which times are best for posting. There are
The Paycheck Protection Program (PPP) came into effect after the CARES Act (Coronavirus Aid, Relief, and Economic Security) was signed into law on March 27th, 2020. On May 26th, 2020
Governor Wolf announced today, June 8th, that Pennsylvania is allocating $225 million in grants to small businesses. The funding was created with state lawmakers and allocated from the recently enacted
On Friday, June 5th, the following 16 counties will move from Phase Yellow to Phase Green: Allegheny, Armstrong, Bedford, Blair, Butler, Cambria, Clinton, Fayette, Fulton, Greene, Indiana, Lycoming, Mercer, Somerset,
On Friday, May 29th, the following 17 counties will move from Phase Yellow to Phase Green: Bradford, Cameron, Clarion, Clearfield, Crawford, Elk, Forest, Jefferson, Lawrence, McKean, Montour, Potter, Snyder, Sullivan,
Governor Wolf (PA) announced on Friday, May 15th that another 12 counties will move from Phase Red to Phase Yellow on May 22nd. The 12 counties are: Adams, Beaver, Carbon,
On Friday, May 8th, Governor Wolf announced the next 13 counties that will move to Phase Yellow on May 15th. The 13 counties are: Allegheny, Armstrong, Bedford, Blair, Butler, Cambria,
Google has just released its second core algorithm update of the year, but the first since the COVID-19 pandemic hit. Google releases many algorithm changes a year, but these are
On May 4th, 2020 Gov. Tom Wolf (PA) announced the guidelines for businesses that will be re-opening in Phase Yellow on May 8th. See our post here about what counties