What is Email Marketing, Advertising, and Management?
True Fit Marketing’s Email Marketing, Advertising, and Management service are creating email newsletters that showcase your business and services, managing these newsletter responses and contact lists, and using advertising to showcase your business on Gmail and other email applications.
Why Would Your Business Need Email Marketing, Advertising, and Management?
Email marketing, advertising, and management is a service and opportunity for your business that has been around for a while. However, as the world goes more digital every day, new capabilities are becoming more available. Emails are sent almost every second and people are constantly having their inboxes flooded. So how do you make your emails stand out among the rest?
True Fit Marketing will work with you to learn about your goals, products or services, and your target audience. From there we will do research of our own to create a strategy that fits for you and your business. Every business is unique and we know that there is no one size fits all strategy. We will research your competitors, demographics, and services to find what will work best. However, we are also not an agency that sets things and forgets them. We will constantly dive into reports of your emails to see what worked and what didn’t. With this information, we will keep tweaking the emails so that they are optimized for you and your business.
Nowadays, some people don’t even open all of their emails before they move them to the trash can, so we will start with a catchy subject line with attention-grabbing words or emojis.
Once the audiences open the emails, we know that we will at least have some time to keep their attention. This is why we will put the most important materials at the top of the email. Because of the hustle and bustle of people’s lives nowadays, if we can incorporate videos, pictures, or graphics, we will use these to keep their attention and get them the information they need without having to read a lot. As they say, time is money.
Emails are not meant to be too long anyway. If there are articles that we want to include in the email, we will use the best snippets from the articles in the email and then include a link to the rest of the article for those that are interested to read at a later time or if they have time, while they are reading the email.
We will work on weekly, bi-weekly, monthly, or quarterly e-newsletters to send out to a contact list that you already have. If you have subscribers or members, we can keep them up-to-date with these e-newsletters so that they are aware of the latest happenings.
If you are trying to increase membership or sales, we can work with lists of potential customers who have shopped in the past, showed interest, or have signed-up via your website or somewhere else.
If you have a current promotion that you are running, we can optimize email marketing campaigns to reach people who are more likely to be interested in your promotion. We will also manage replies that you may get back from emails and will also inform you of what customers are saying.
There are also times, such as the current promotion example, when it would behoove companies to send out reminder emails. This is a fine line with reminding and annoying customers. That is why we tailor this to specific contact lists, promotions and businesses.
If you need help with email marketing, advertising, and management, reach out to us today. Don’t waste any more time sending emails that aren’t hitting your ideal audience.
Have you ever seen those Sponsored Emails at the top of your Gmail account. Those are a type of email marketing. Targeted the same way as other Google ads, these messages can be put right into the emails of potential customers, looking for what you have to offer!
We’re Here When You Need Us!
Make your email newsletters branded and eye-catching. Easily manage your contact lists by sending us files of new contacts that you receive. Advertise on Gmail and other email applications to reach potential customers that you don’t have emails for. We would love to chat with you about the many options available for your business.