What is Local Search Engine & Google My Business Optimization?
SEO is a marketing discipline focused on growing visibility in organic (non-advertising based) search engine results. You want to put your website in front of people right when they are searching for your products and services. Google My Business shows customers what your hours are, any special hours you are closed for, what services you are offering (dine-in, takeout, or delivery for restaurants), and more.
Why Would Your Business Need Local Search Engine & Google My Business Optimization?
Local Search Engine Optimization (SEO) and Google My Business optimization are paramount for businesses. Both of these help to show your business organically in listings. However, they can be tricky. That’s why we’ve mastered them so you can focus on other areas of your business.
At True Fit Marketing, we stay up-to-date on the latest updates, tools, and articles pertaining to Local SEO and GMB. Not to sound too dramatic, but these two can greatly help or hinder a business.
Before we jump into perfecting your Local SEO and GMB listing, we will first verify with you all of the correct information for your business. Correct information like your proper name, whether or not you use LLC all the time or INC with your business name, phone number, address, and correct website may seem like small details. But it is important to have these details not only be correct but also consistent throughout the internet in order to help you show up in search results.
Once we have this information all ironed out, we will then do a quick audit to make sure that all your profiles have the exact same information. If your Facebook page does not have the suite number listed, but your website does, this could lower your rankings. We will thoroughly comb through all of these to make sure all of the I’s are dotted and all of the t’s are crossed.
Local SEO is using keywords that are relevant to you, to your business, and your locality. The goal is that when people are searching for these keywords that Google ranks your website high so that it will come up in search results.
The way to do this is to make sure that your website is equipped with SEO-friendly keywords. If you have blog posts, you want them to be about things that are relevant to your business. If you’re only serving a certain area, it should say so on your website and in SEO descriptions so that your business will only show up in results when someone is searching near to you.
Your Google My Business listing is equally important and will also help with your search rankings. On Google My Business you can update your hours, add special hours for holidays or vacations, create posts, and update your services. All of these updates can also help in improving your search ranking, thereby improving your Local SEO.
When owning a business, it’s important to make sure that these are up to date so customers don’t see the wrong information and get upset if they drove to you on a time or date that you’re closed. Because of all of these moving parts, which we’ve become experts in, it’s a good idea to have someone manage and optimize yours for you.
We will stay in contact periodically and if we see a potential error, we will reach out to you to make sure that we get it fixed right away.
We’re Here When You Need Us!
We’re the experts in marketing and you’re the expert of your business. So let us handle the optimization of your Local SEO and Google My Business listing, while you focus on what you love, running your business.
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