What is Recruitment Marketing?
Marketing is not just for your traditional marketing department but can also be adapted to use for recruitment managers, human resource (HR) departments, and businesses looking to hire new employees or staff. These are generally a combination of both stand-alone campaigns and a bigger marketing strategy where marketing and recruitment work together on common goals.
Why Would A Business Need Recruitment Marketing?
There are many different options out there to choose from when it comes to hiring people, but some of the best marketing strategies go straight to people actively searching for jobs online. You of course have Indeed, Monster, Zip Recruiter, and a bunch of other job sites, but what we find is that those sites generally come up in a search when people are “Googling” the type of position they are looking for. Gone are the days of sitting down with just a job section of a newspaper, but once they see that position there in the local newspaper, they are then searching to find that position, maybe researching the business, and then searching to see what other places might be hiring for the same type of position.
Foundational marketing for recruitment agencies, HR departments, and business owners, can be a secondary part of your current marketing. Marketing strategies such as company culture, employee birthdays, employee of the month, featured programs, and even charitable work, can all be foundational marketing strategies that help attract not only employees now, but also in the future when you really need them. Employee and staff appreciation can do wonders for your future recruitment efforts and can and should be integrated into your current marketing and advertising efforts.
Many marketing and advertising strategies that we currently use include: foundational marketing, separate “brands and strategies” for recruitment departments, photography and videography showcasing employees loving their positions, social media marketing and advertising, targeted digital marketing, search engine optimization and marketing, website strategies focusing sections on employees and user experience for ease of taking applications, email marketing and management, text marketing and management, and appreciation and charitable marketing.
Recruitment marketing should not be a second thought to a marketing plan but a separate but integrated marketing strategy in an ongoing master plan to not only show appreciation to current employees but also be ready to attract new staff when the need arises.
We’re Here When You Need Us!
If you are looking to add recruitment marketing to your current strategy and are having issues knowing where to start, please let us know and we are happy to point you in the right direction. With so many opportunities and options, it can be a daunting task to know where to begin. We would be happy to chat with you about your goals and come up with a starting point customized to your needs.