Social media networks like Facebook, Twitter and LinkedIn are great places to grow your business and support others through personal referrals and shares. When you support your fellow businesses, they will remember and will hopefully reciprocate in the near future. We know that thousands of people ask for recommendations and share their results daily online. There is no way you can see them all. Make a habit out of tagging and mentioning businesses that you support and watch those businesses follow suit for you.
Groups are Great!
Search your favorite social networks for groups that align well with your business or target market. People tend to ask for referrals in large groups of similar minded people to help them decide on their need. If someone tags a business that you might not have a need for now, but will in the future, like their page. See an event that someone shared in the group that is relevant to your business? Click interested even if you aren’t 100% sure you can make it because you may make a connection within the discussion threads. You never know where your next client may be! And remember, interaction is key. If you are in a group that your fellow business owners may find relevant, add them to it! Growing the group helps grow your potential business too.
Sharing is Caring
When you see a post, page or event that is relevant to your business, share it! Be sure you make your own comment when you share the post letting others know WHY you are sharing the post. Just think the business is a good idea? Tell them! Do you think your clients would like the page too? Tell them! Is the price point of the item awesome? Tell them! Is it a brand new product that others don’t have yet but you will? Tell them! People will see your text before they get to the original post so make the most of your time and make the post relevant for you too.
Tagging Businesses and Friends
When your business is tagged or mentioned for a referral or recommendation, it is like a green light for opening communication with that person. Recommendations and referrals from others is a win for you even if you don’t ultimately get the business from the post originator because that post will live on and be searchable in the future! When you see a post asking for a referral, even if it isn’t something that you personally can provide, tag someone or a business that you know who can. That person will appreciate the mention and will remember you when they see a similar post that might be right up your business ally!
Want More Social Media Networking Tips?
Our goal is to help you feel more confident in your marketing efforts. We want to save you from the stress of not knowing proper social media business networking etiquette to knowing where your marketing dollars are going and what your advertising is actually doing for you. to talk about a marketing strategy built for your business and not a cookie cutter plan built for your industry or business size.