The 3 Best Strategies for Using CTA in Social Media Posts

As with every good social media post, the author is surely putting a Call To Action (CTA), right? Yes and no, but we have to be smart and sly about it these days. We see it on Instagram everyday. “Like, share, save, comment, use this or that emoji..” etc. Instagram even came out and recently said don’t “hack engagement” or they won’t push it out as much. So what are the best strategies to using CTAs in social media without being pushy?

Provide Value First and Foremost

People are following you for a reason. Whatever that reason is, it is important to remember to give your followers something they value first to get them to want to give back to you in the ways of a CTA. When you post meaningful content, that is when the organic engagement happens. 

The 3 Best Strategies for Using CTAs in Social Media PostsDon’t Have Demanding CTA

There are certainly social media pages that demand engagement. Sometimes there are certain reasons why. Contests come straight to the top of the mind here. But otherwise, demanding likes and comments just gets stale. We know the YouTube phrases of, “Like and subscribe to my channel…” It just goes in one ear and out the other now. Our advice: Use softer phrases such as, “Check out my latest post,” or “Others you know might be interested in this too…” We’ll call these idea prompts instead of CTAs. Still the same concept but just a softer approach.

Highlight How They Can Benefit

The average person truly wants something in return for giving you something. Prime example is an email address. If you are going to provide a company with your email address so that they can email you whatever they want, then you want something of value in return. Companies need to make it clear how taking action will benefit their audience. If the CTA involves downloading a resource, signing up for a newsletter, or making a purchase, explicitly state what they will gain. For instance, “Get our free eBook to learn expert tips on social media marketing,” or “Be a part of our weekly newsletter with social media post templates to help you.”

The Bottom Line 

There are ways to integrate CTAs into your social media content without being pushy but instead organic and respectful. The key is to keep your audience’s needs and preferences at the forefront of your strategy, ensuring that every CTA adds value to their experience. Additionally, continue to test different approaches to see what resonates best with your audience. A/B testing different CTAs can provide insights into what works without overwhelming your audience.

Social Media “Holidays”: Weird and Crazy but Filled with Opportunities

In the age of digital connection, social media has become the epicenter of global interaction. Birthdays, anniversaries, and major holidays have long had their place in our timelines. But in recent years, a new trend has emerged: quirky, obscure, and downright bizarre social media “holidays.” While some of these days foster fun and creativity, others are so strange that they leave us scratching our heads—or laughing out loud. Let’s talk about posting about these social media “holidays” and how they can work for your brand.

Increased Engagement

The Internet is bombarded with so much that even the most important messages can get lost. But you know that the most ridiculous and obscure posts gain the most attention. This is why social media holidays often trend across various platforms, leading to higher visibility. By participating, a business can join the conversation, potentially increasing likes, shares, comments, and overall engagement. They can also bring a human element to the conversation, hopefully making the business more relatable and approachable to clients.

Enhanced Brand Awareness

Leveraging trending topics can help a business reach a broader audience. Hashtags and keywords associated with social media holidays can make posts more discoverable to people who might not follow the brand yet. Sometimes these holidays with hashtags can be relevant to your brand. Just one example: February 18 – National Drink Wine Day, would be perfect for a wine company, a company that sells wine glasses, or even a bar and restaurant. According to, the best hashtags to use are: #NationalDrinkWineDay #DrinkWineDay #WineDay #Wine #WineLover #WineTasting #WineTime #WineFest. You can even get the backstory of how this became a holiday and other random information when you search the Internet for this social media holiday.

Content Calendar Filler

Here’s where it can get weird. There are your typical holidays to post about, many of which can be found through HeyOrca and can be shared straight to your Google calendar. Christmas, New Year’s, Halloween, President’s Day, and so on. And then there’s the social media holidays that provide ready-made content ideas that can fill gaps in your content calendar. Literally anything you can imagine is likely to be a social media holiday. And if it is not, you can submit your idea to create your own holiday!

Community Building

If there is something that brings people together, it is surely a holiday. Celebrating social media holidays can also foster a sense of community among followers. It can encourage interactions and conversations, helping to build a loyal and engaged following. If there is something that brings your community together, think about making a social media holiday for it. You can submit your idea and be the leader of this holiday!

Just Have Fun With It

Life is short. It is great to just have fun with whatever social media holiday it is. Our team here at True Fit Marketing participated in the infamous June 2nd holiday where you are supposed to face south and yell FUDGE to make sure all the Cobras that are heading to North America turn around and head back to where they were coming from. Crazy, weird, not really a holiday and obviously something completely made up or just old folklore, but regardless, it was fun for our team to create this video together and hopefully join a social media community who wish for those Cobras to leave us alone!

The Bottom Line

If the social media holiday makes sense for your brand to post about, then do it! Any way to try to enhance a business’s online presence, foster engagement, and drive various marketing goals by tapping into trending conversations and showcasing the brand’s personality and values is A-OK by us!

How Social Media Empowers Consumers: Researching Products and Reading Reviews

In today’s digital age, social media has transformed the way consumers interact with brands and make purchasing decisions. No longer limited to traditional avenues of research, such as visiting stores, verbally talking to someone or relying solely on official product websites, potential customers now turn to social media platforms to gather information, read reviews, and make informed choices. From Facebook and Instagram to Pinterest, Twitter and YouTube, social media serves as a powerful research tool that empowers consumers in multiple ways. Let’s dive into how potential customers leverage social media for research and review reading.

Gathering Information and Insights

Social media platforms provide a wealth of information about products and brands. Potential customers often follow brands they’re interested in on platforms like Instagram and Facebook to stay updated on new releases, promotions, and company news. By following relevant hashtags or accounts, consumers can access a constant stream of content, including product demonstrations, tutorials, and user-generated content. This firsthand information helps them gain insights into product features, uses, and benefits, guiding their purchasing decisions. If a brand does not have a social media presence, it may lead to negative perceptions and missed opportunities for engagement and relationship-building with its audience. It is important to have a presence on social channels and to navigate them in a way consumers trust.

Reading Reviews and Recommendations

One of the most significant ways consumers use social media for research is by reading reviews and recommendations from peers and influencers. Platforms like Twitter, Reddit, and Facebook groups are hubs for candid discussions and user-generated reviews about products and services. Consumers trust the opinions of fellow users and influencers they follow, often seeking out reviews to gauge product quality, performance, and value for money. Whether it’s a detailed product review on YouTube or a thread of comments discussing personal experiences, social media serves as a valuable source of authentic feedback.

Engaging with Brands and Seeking Support

Social media enables direct communication between consumers and brands, offering a platform for inquiries, feedback, and support. Potential customers have the ability to reach out to brands via comments, direct messages, or mentions to ask questions about products, request assistance, or share concerns. Brands that are responsive and proactive in addressing customer queries and issues on social media can build trust and credibility among their audience. By observing how brands engage with consumers on social media, potential customers can assess their responsiveness, customer service quality, and commitment to customer satisfaction.

Comparing Options and Exploring Alternatives

Social media allows consumers to compare different products and explore alternatives effortlessly. Whether through curated product comparison posts on Instagram, unboxing videos on YouTube, or comparison discussions in online communities, consumers can weigh the pros and cons of various options before making a decision. Additionally, social media advertising often exposes consumers to alternative products and brands based on their interests and browsing behavior, widening their choices and encouraging informed decision-making. It seems these days if you even THINK of a product, it will magically appear on your timeline. You know this happens, don’t deny it!

Seeking Inspiration and Validation

Beyond practical research, social media serves as a source of inspiration and validation for potential customers. Platforms like Pinterest and Instagram are popular destinations for discovering new trends, styles, and uses for products. By browsing through curated content, user-generated photos, and influencer collaborations, consumers can visualize how products fit into their lifestyles and aspirations. Furthermore, receiving validation from peers or influencers through likes, comments, and shares can reinforce consumers’ confidence in their purchasing decisions.

The Bottom Line

In conclusion, social media has revolutionized the way consumers research products and read reviews, offering a dynamic and interactive platform for gathering information, seeking recommendations, and engaging with brands and peers. By leveraging social media effectively, potential customers can make more informed choices, connect with brands authentically, and ultimately, enhance their overall shopping experience. As social media continues to evolve, its role as a vital research tool in the consumer journey is set to expand, empowering individuals with greater knowledge and confidence in their purchasing decisions.

Social Media’s Role in the Sales Funnel

Social media plays a vital role in your business’s sales funnel, but it is not the only part of your sales funnel. A sales funnel that involves social media is a strategic process that utilizes social media platforms to attract, engage, and potentially convert prospects to clients. Convert is the key word here as it typically takes multiple touchpoints to complete a sale from diverse media and people. Let’s learn more about social media’s role in the sales funnel and how a team can work together to close the deal.

Typical Stages of a Social Media Sales Funnel

Social media is a bit different than an individual sales funnel in that you are posting to potentially thousands of customers at one time. So while everyone may be at different points of the sales funnel, it is necessary to post for each stage. Below are the stages of the sales funnel that can correlate with social media.

Finding Your Audience

This stage involves creating brand awareness to find your target audience on social media platforms. You can achieve this through various means such as organic content, paid advertising, influencer partnerships, or viral marketing campaigns. The goal is to introduce your brand to potential customers and make them aware of your products or services.

Create Interest/Drive Engagement

Once you’ve captured the attention of your target audience, the next step is to engage with them and spark their interest in your offerings. They started following you for a reason. Is it because they want what you’re selling? They have a need, a want, maybe a desire for your product. Be consistent with sharing valuable content, interacting with your audience through comments and messages, running interactive campaigns like polls, giveaways or quizzes. Sharing of testimonials, case studies, product demonstrations, or offering free trials or samples are also great ideas. The goal is to nurture leads and convince them of the value and benefits of choosing your brand. 

Make Sure There is a Call to Action to Convert

Once leads are sufficiently engaged and interested, you need to remember to guide them toward making a purchase. This could involve directing them to your website to complete a purchase, encouraging them to sign up for a newsletter, webinar or consultation, or offering exclusive discounts or promotions. The aim is to convert interested leads into paying customers.

Customer Advocacy

Satisfied customers can become powerful advocates for your brand. Encourage them to share their positive experiences on social media, write reviews, or refer friends and family. User-generated content and word-of-mouth recommendations can significantly impact your brand’s credibility and attract new customers to your sales funnel.

The Bottom Line

Throughout each stage of the sales funnel, it’s essential to work with your sales team to ask what is and isn’t working for them, what their potential and current clients want to know about and what their favorite ways of maintaining a relationship is. Adjustments to your social media marketing may be needed based on this feedback, market trends, or changes in social media algorithms to ensure the effectiveness of this part of your sales funnel. Remember that social media is just a part of the sales process. When everyone recognizes this, your social media can grow!

The Newest Social Media Craze – What is Clubhouse?

We know what you are thinking. Another social media platform! Are you saying that with excitement or negativity? Anotherrrrr – yay! Anotherrrrrr- uhg!

Clubhouse is different from the other social media platforms that are out there currently. Our team believes that right now, it is extraordinarily rich in content (audio) from industry experts, leaders, business owners, and professionals. It seems big name artists, celebrities and athletes are also on the platform, but we are not sure if names are currently verified (think of that blue checkmark!) It has the feel of an educational tool and a place to learn from others without Googling or picking up a book. Almost like a round table discussion, but virtually. So what is Clubhouse?

Clubhouse Overview

Clubhouse is a live audio app (right now only available for iPhone or iPad users – March 2021). It’s like a never-ending conference that you don’t have to pay to attend and you can listen from anywhere, including the comfort of your own home! The app has a podcast feel to it, except you can chime in and potentially speak during the discussion (if the moderator allows).

Here’s the kicker – or the bonus: Nothing is recording. There’s no chat feature, no videos, no way to upload files, just plain old audio. There is a real sense of FOMO (Fear Of Missing Out) if you don’t join a room when a speaker is on (AKA – when a conference is happening).

TIP: Recording and transcribing conversations in Clubhouse rooms without every participant’s permission is strictly against the platform’s Terms of Use. The work around is that you can start a room (conference) for the purpose of obtaining information or content by adding your intentions to the room’s public title and description. Then you can use a room to ask questions, interview other members, or gain insight for whatever you need and can then use that information however you wish. We do recommend giving credit where and when credit is due.

Clubhouse Rooms

Clubhouse rooms are where all of the magic happens on the app. The content (the audio) is within the rooms. This is where you host a discussion, listen to people speak, see who else is in the room and chime in when allowed. You literally can listen to people live from all over the world. This is your chance to actually talk to your favorite author, the company CEO, or the marketing director from a Fortune 500 company. Just some examples.

You can add your friends into the rooms you are currently in if you think the discussion is something they would be interested in too. When you search for your friends, the people that have your phone number in their phones are the friends on the app that are going to show up first (creepy or not?).

Creating your own room starts your own conference. You are the host! Open rooms are for anyone, social rooms are only for people within your network, and closed rooms are only for people you follow (but you can change the setting when you start the room).

TIP – The name of a room can’t be edited after it has started. Choose the name wisely!

You can ask people to come up to the stage from the audience so you can work with others to add more content to the room. So really you could plan to start a room and have your business partners join in and speak! When users raise their hands, that means they would like to speak. There is a mute and unmute feature as well.

Clubhouse Clubs

This made our team think back to high school when there were after school clubs that you could be a part of. Clubhouse Clubs are groups that you can join and follow create a better experience and are tailored to your specific interests. Sports clubs, acting clubs, food clubs, the list goes on. Search for whatever you are interested in to see what comes up! The possibilities are already endless.

TIP: Creating a Club is simple, but you may have to wait for it to launch. Clubhouse has been taking special care to review Clubs before they launch.

Clubs have three types of users within them: founder/administrator, member and follower. In order to create a Club (in which you will be considered the founder), you must have already hosted a room at least three times. So don’t expect to be able to create a Club right off the bat when you join. It seems Clubhouse is really looking for users who are going to be engaging with the app and using it to its fullest potential.

You can start taking part in a Club once you’re a Club founder or member. You can create public or private rooms within your Club similar to how you can start a global room on Clubhouse. The difference between Clubs and general rooms is that Clubs will make it easier to find similar themed discussions. It is a place where people with similar interests will go to search for content. If you are a part of the Food Club (just an off the wall example), you may find a room within the Club that is specifically talking about types of cheese. Yum!

How Can Clubhouse Benefit You?

The True Fit Marketing team sees Clubhouse having a myriad of benefits depending on what you are looking for. If you are looking to gain a following because you have information you want to share, then you have the opportunity to be a host of your own “show” and garner that following. If you are researching something, wanting to learn more about a topic, or just have a general interest in a subject matter, you can listen to people speak about it in Clubhouse. And if you have questions during the conversation, you might have the opportunity to ask it right then and there. No emailing and hoping for a reply. Instant gratification!

It is also a big player in the networking realm. You have the ability to create connections within the app by following others. You can click on anyone’s bio in the rooms so make sure your own bio is rich in content. Share your resume, accomplishments, interests, and what opportunities you are looking for. Don’t be shy. This is where you have the chance to brag and shine! Keywords within your bio will help connect you with other like-minded users. An example keyword you could use is “business owner” and Clubhouse will show you other users with business owner in their bio. Follow only people that you are genuinely interested in because Clubhouse uses an algorithm that displays content (rooms) to you depending on who you follow.

TIP: The first three lines are the most important words in your Clubhouse bio. Make that text count because it is what people will see first. Additionally, make sure your photo is clear. The only clickable links on your profile are your Twitter and Instagram profile links but you can post other links in the bio.

The focus of Clubhouse feels like more of a professional conversation platform rather than a production platform. There is a LinkedIn vibe when using it. And sure, you can plan out what you are going to say, but it is still just audio. But it does make us think back to War of the Worlds type of content. Even though it is just audio, that doesn’t mean someone can’t play their guitar or have the waves from the ocean crashing in the background.

Clubhouse is giving you the ability to make connections with people all over the world, for free! If you are an industry expert, people will look to you for information, thus potentially reaching out for your services/products, etc. in the future. If you are looking for a job, you can connect with the big wigs of whatever business you are interested in and get your name out there. Remember to always be professional and courteous.

How Can I Get Invited?

Right now (March 2021), Clubhouse is an invite only platform. If you have invitations to give out, I’ve read that you will get more invitations when you share them and are more active on the platform. So don’t be afraid to invite people. Don’t worry if you can’t find an invitation. Download the app and set up your account. Someone who knows you might be notified in-app automatically and grant you access.

TIP: True Fit Marketing has invitations available to give to potential users. Please contact our team if you would like to try out this new platform and need an invite. Remember, this is currently only an iPhone app (as of this blog March 2021).

Is Clubhouse Here to Stay?

The chatter about Clubhouse being a big social media player is out there. It is already exploding and has only been around for a short period of time. It is also unique in that it is audio only. But the question still hangs in the air about what will happen once the app leaves private beta (invite only) and becomes public. Will marketers bombard the app pushing their clients on you constantly? Will eCommerce brands run their pitches in a room? Will the professional value and networking possibilities fade as more people get onto the app? Will it be heavily moderated? And of course, freedom of speech comes to mind with any social platform. Will you be free to say what you want and not see backlash? And who’s to say that what people are saying on the app is 100% true and fact. The conversation possibilities seem pretty open and endless at this point.

Even if you are not sure about using it, it may be a good idea to download the app (if you can) and see if you can get an invite to reserve your name/username. We are still learning about this platform and of course will share new tips as we come across them on our Facebook and Instagram.


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