Leadership Team


Arlea Hoffman

Owner, Chief Business Advocate

The best compliment I have ever received is “You’ve helped make marketing fun again. We are constantly laughing at our meetings and we look forward to your team coming!” That is our goal… a fun and effective marketing strategy that is not forced but fits naturally into your business and your goals. 

I have been incredibly blessed over the last 15+ years to be a marketing director, a marketing consultant, a sales manager, and a marketing agency business owner. I am also a marketing and a “sales” trainer, but I firmly believe that any part of “sales” is creating a mutually beneficial relationship with a client (hence why my main sales training is called “Never Sell Again!”).

Prior to the launch of True Fit Marketing, I was incredibly honored to help develop, train, and launch multiple digital and marketing agencies across the country. Locally, I was the Digital Strategy Director for a nationally award-winning digitally focused agency that we built from the ground up. I led an amazing team of local digital strategists, partnered with sales teams from multiple media sources, and managed national business partners who are experts in their respective fields. 

One of my favorite parts about what we offer is marketing education, which is education for both marketing agencies and for businesses alike. I have had the privilege of traveling nationally to train not only businesses but also other agencies on the importance of understanding small businesses and their needs. It is also incredibly important to understand the nuances of hyper-local marketing cultures. This is especially important if you are marketing to more than one region or even nationally and affects our franchise clients every day. It is easy to try and market the same message to multiple places and people, when, in reality, the devil is in the details. #NotEveryoneKnowsPittsburghese

Technology changes every single day and sitting on both sides of the desk has helped me be a better listening partner for the businesses, partners, and agencies we work with. I am fortunate to have worked with many different aspects of marketing, but my favorite part is always spending time with individual businesses of all sizes, listening to their challenges, complexities, and successes. We then work with them to plan the best strategy to simplify, organize, and create a cohesive omni-channel marketing plan that fits naturally with a business’s goals, current staffing, and branding, all while helping the whole process be less stressful for everyone involved. 

We learn as much from our business partners as we teach them and that is what marketing is all about. You don’t want someone to come in and tell you exactly what you should be doing because there is no secret sauce. It is a partnership you develop with your marketing agency that is ever-changing, constant evaluation, and continually investing towards your business and future goals. 

Melissa Wescott

Client Success Director

Melissa attended Carlow College and Union-PSCE, earning a Bachelors of Arts and two Masters degrees – a Masters of Divinity and a Masters of Arts in Christian Education. She’s worked in churches, with victims of domestic violence in the court system, assisted organizations with grant writing, worked in various positions in banks, served in multiple women’s professional organizations and on their boards, and has been working in the field of marketing for over 5 years. Melissa loves working behind the scenes, bringing humor, knowledge, and a tireless work ethic to help clients succeed, particularly in Search and Social Media Marketing.

Herding 3 cats – and a dog and her toddler son and her hubby – is both literally and figuratively what Melissa spends most of her “free” time doing. She can easily be persuaded with cake frosting or her own personal kryptonite – her son’s adorable face and cuddles. She’s a type-A gal who will do anything for the people she loves.

“Courage does not always soar. Sometimes courage is the quiet voice at the end of the day saying, ‘I will try again tomorrow.'” – Mary Anne Radmacher