Social media can be very overwhelming because of how many different platforms there are, what messages should go on different platforms, and which times are best for posting.
There are numerous articles out there that claim they have the perfect recipe for social media posts. Social media platforms all have algorithms that consistently change to give their users the best experiences based on the purpose of that platform. These are are the deciding factors of what comes up in your followers or friend’s news feeds. As a business, you want to make sure that your content is coming up in potential customers and existing customer’s feeds.
For this article, we will discuss posting frequency for Facebook, Google, and Instagram. If you have questions about other social media, please contact us and we would be more than happy to help you develop a strategy.
Quality over Quantity
Although there is contradicting information about posting frequency, one thing always reigns through: posting quality content is more important than the amount you post. Your business does not want to be known for spamming with unrelated content just because you feel that you should be posting a certain amount every day or week. Make sure your content is informational and valuable to your followers and potential followers. They want to follow you for a reason – make sure you are listening to what they would like to hear more about so you can continue to be a resource.
Did you know that Facebook has over 2.6 billion monthly users? This makes it the biggest social media worldwide, according to Statista. Because of the incredibly high amount of users, it’s impossible for small businesses to ignore this marketing tool. We hear all of the time that Facebook is dying and that people think they need to switch to other social media sites, but Facebook is still towering over all of the other socials.
It’s suggested that you should post 2-3 times per week and absolutely no more than once per day. As touched on previously, the Facebook algorithm does not like it when there are too many posts and will not show your content to as many of your followers if you over post.
Google My Business
Google My Business replaced Google Plus. Many small businesses are not aware of their Google My Business page or how to claim and verify it. We are experienced in helping businesses claim, set up, and verify their listings, along with creating strategy on consistent information updates and posting.
This is not your normal social media feed. It’s recommended that you post on Google My Business once a week. You can post updates, offers, and service changes. Google My Business continues to be incredibly helpful and useful throughout the COVID pandemic. You can change your hours to temporary hours, let customers know what services you’re offering, such as restaurants if they are open for dine-in or just take out, and communicate updates about reopening dates. Pandemic aside, you can also post special hours, such as holidays you are closed for or only open until a certain time.
Watch our video about how and where to update hours:
Posting frequency can depend on the number of followers you have. On average, large businesses post about 1.5 times a day. Since Instagram is such a visual platform, it can be daunting to post creative and original content so often. As we mentioned before, quality content is better than quantity. You want your followers to look forward to your posts and have them be aesthetically pleasing.
There’s a lot to consider when building your business’s social media strategy. It’s important to frequently check your insights, reporting, reviews and respond, and continue listening to your followers to find out what they would like to see. Strategies are subject to change! Please see our post about How to Build A Facebook Marketing Strategy for advice and tips.