What is Social Media Management?
Social Media Management is taking your brand, what you sell, and what messages you are trying to get to potential customers and current customers and putting them into posts to engage with your audiences. We use pictures that you send to showcase your people because people buy people. We also will come out and take videos and pictures that we can use on your social media channels.
Why Would Your Business Need Social Media Management?
Facebook currently has around 2.5 billion monthly active users. Instagram has approximately one billion monthly active accounts, according to Statista. That’s a lot of impressions and views from just two social media platforms alone. Because of these stats, social media cannot be ignored by businesses.
We can also help manage Snapchat, TikTok, Pinterest, LinkedIn, and Twitter. All of these social media platforms should have different messaging, images, videos, and more on them. This is a lot to handle on your own, while also running your business.
Social media can be a wonderful resource for businesses who take the time to create an effective marketing strategy and post quality content. Trying to market on social media without a plan or strategy is like embarking on a road trip without a GPS or road map. How do you know if you’re headed in the right direction? That’s where True Fit Marketing comes in.
We take a deep dive into your business and find out what you want to promote. We will ask you questions to learn more about your business and yourself. What is your why? Why did you start this business? Are there any special promotions this month that you want to promote?
Social media is designed to be just that – social. We want to convey to your customers and to potential customers your personality and your mission for your business. We want to create conversations and engage with users. We want to show your audience a behind-the-scenes look into what you do. We will come out and take pictures to use on your social media. We also encourage our clients to send us pictures when they come across a great shot.
We will also meet regularly with you to discuss what is working and not working. We talk to the owners to see what their customers are saying and we love to involve employees in conversations as well. After all, you and your employees are the lifeline of the business and make the in-person impression with customers.
It’s not just enough to post on social media. Social media should not be one-sided. We will also make sure that we listen and engage with your customers and potential customers. What does your audience react to the best? Do they watch long videos, or do they prefer eye-catching graphics? Are they asking for certain information?
Using True Fit Marketing for social media management takes a big time commitment off of your plate. We will monitor comments, messages, and engagements. When a new message comes in, we will respond to them in a timely manner and if we are unable to answer their question, we will make you aware of the message so you can respond or we can help you craft a reply.
Since social media is such a large part of everyone’s everyday lives, it’s imperative that your business is on it and active. You don’t want to miss out on converting a customer because of their social media message or comment going unanswered.
We’re Here When You Need Us!
Running your business involves a lot of your time and attention. Continue focusing your passion on your business and let us help to create the experience your business provides for prospective customers on social media.