How We Use AI
True Fit Marketing | Last updated November 2, 2026
We believe in being transparent about how we work. We use AI tools to work more efficiently, but the thinking, strategy, and care behind your marketing come from our team.
Where we use AI
We use AI to help with brainstorming, drafting and editing, summarizing notes and reports, project planning, simple video production, and audio cleanup. It’s a starting point, never the finish line. A team member reviews, edits, and fact-checks everything before it reaches you.
The tools we use
| Tool | How we use it |
| ChatGPT | Grammar and sentence-structure checks, idea generation, monthly content themes, industry news leads, and occasional social post prompts adjusted to your brand |
| Claude | Brainstorming concepts and social content direction, summarizing notes into action items, project planning, and voiceover scripts |
| Gemini | Cleaning up emails |
| Swydo | Built-in AI generation to help summarize performance reports. If a report includes AI-generated summaries, we say so in the email it comes with. All data in the report is factual, and you’re always welcome to review it. |
| Canva AI | Occasional design support for marketing assets |
| Adobe Photoshop generative tools | Occasional generative image edits and preliminary visual concepts |
| Opus Clip | Cutting long-form video into short clips and adding editable animated subtitles |
| Adobe Podcast Voice Enhancer | Cleaning up and reconstructing poor-quality audio |
Our commitments to you
- A person reviews everything. Nothing AI-generated goes out as-is.
- Your information stays private. We keep confidential material and personal data out of AI tools.
- We verify the facts. Statistics, news, and claims are checked against original sources.
- We watch for bias and errors, and we fix them when we find them.
- We draw clear lines. We don’t use AI for legal documents, to imitate real people’s voice, likeness, or writing without permission, to make misleading claims about your brand, or for anything unlawful.
Questions?
If you’d like to know more about how we use AI, please email us at te**@**************ng.com
