As a member of the True Fit Marketing team, Mark “Zig” brings years of experience on the other side of the marketing table, giving him a unique perspective when it comes to building strategies for our partners. He has always been drawn to agency work because of the creativity, collaboration, and variety of work.

For Zig, networking is a full-time job. Whether he is on a sales call, attending a trade show or Chamber of Commerce event, connecting with people on LinkedIn, or simply talking with someone at a happy hour, ballgame, or social gathering, he believes there is always an opportunity to make a connection. He genuinely enjoys getting to know people and discovering shared interests or experiences that can create mutually beneficial relationships.

A firm believer that diversity is key to any successful marketing campaign, Zig enjoys developing strategic plans that give partners multiple options. He remembers a particularly exciting time in his career when the media landscape was changing rapidly. Newspapers were still king, but digital was gaining momentum. He was part of a team that helped incorporate weekly publications, glossy magazines, and launched various digital initiatives that include online radio, as well as a comprehensive online local high school sports network for a local media company. That combination of traditional and emerging media created endless possibilities in his mind. And for him, that kind of creative problem-solving is what makes marketing fun.

Born and raised in Irwin, PA, Zig is a proud Slippery Rock University graduate who now calls Mt. Lebanon home. He loves nothing more than grabbing a coffee or beer uptown, or attending local live music shows or ballgames. He hopes to someday achieve his dream job as GM of the Pittsburgh Pirates and swears he can have them turned around in a year-really. Zig has one grown son, Alex, of Cranberry Township, PA.