Case Study: 2026 Taste Tour of Washington County

Strategic Marketing that Brought Together Sponsors, Purveyors, and Donors to Help Raise Significant Funds for the Greater Washington County Food Bank at the Annual Taste Tour of Washington County.

Since 1982, the Greater Washington County Food Bank, a non-profit organization, has provided groceries and nutritional information and education to food-insecure residents of Washington County.

In partnership with local corporate and community leaders, the Greater Washington County Food Bank works to reduce food insecurity for children in Washington County school districts. During the 2025-26 school year, over 80,000 LittleMoochi® snack packs were delivered to nearly 10,000 students monthly in 14 Washington County school districts, at over $55,000 per month, totaling $495,000 for the year. Expansion of the program to all districts in Washington County will require $85,000 per month for a total of $765,000 for the school year.

For food-insecure middle and high school students, Food Helpers launched a LittleMoochi® School Pantry Program supplying easy-to-prepare, shelf-stable meals for students to take home, ensuring they have access to food beyond school hours. The LittleMoochi® School Pantry Program debuted in the Washington and Ringgold school districts, with monthly deliveries of food items directly to participating schools.

One hundred percent of all sponsor dollars from The Taste Tour of Washington County will underwrite these programs.

The Taste Tour of Washington County, held since 2023, is the Greater Washington County Food Bank’s largest fundraiser. It is an annual epicurean event that features local food and beverage purveyors to bring awareness to supporting the LittleMoochi snack packs and school pantry programs.

Since the beginning of the annual event, True Fit Marketing has provided a dedicated Account Manager as part of the planning committee and has taken the lead with marketing efforts as well as provided event planning support. Our team has become an integral part of the event planning from start to finish, contributing our expertise, creativity, and strategic insight from previous events throughout every stage of planning.

Every year, True Fit Marketing tries to raise the bar when it comes to awareness of the event. With such a large fundraising goal, our team knew this opportunity required more than a couple of social media posts and some flyers. This event called for a comprehensive event marketing strategy that included pre-, during, and post-event marketing.

Working alongside the Taste Tour committee, made up of Greater Washington County Food Bank employees, board members, and volunteers, the dedicated True Fit Marketing Account Manager approached this project as a full-scale marketing initiative, recognizing that every communication and interaction played a role in the success of the event and fundraising efforts. From the earliest meetings, it was imperative that True Fit Marketing set the tone for consistent messaging across the board and helped to establish a coordinated approach to external communications for multiple stakeholders.

Our already established relationship with the Greater Washington County Food Bank gave us a deeper understanding of their mission and we knew that focusing on storytelling in a heartfelt manner would be key to getting the community involved. Each sponsor, purveyor, donor, volunteer, and attendee would certainly have a different story about why they support the mission of the Greater Washington County Food Bank, but the bigger story for this event is that the fundraising efforts benefit the school-aged children in Washington County. Everyone knows at least one student in the county, and supporting tangible programs like the LittleMoochi snack packs and school pantry programs affects the lives of local children.

From the first communication to the last message wrapping up the 2026 event, our strategy focused on consistent communication, meaningful recognition of all stakeholders, and keeping the Greater Washington County Food Bank’s mission front and center.

True Fit Marketing supported all marketing efforts for the Taste Tour of Washington County. In partnership with committee members, we worked together to plan and host a successful event.

• Helped develop and prepare written letters to prospective sponsors and purveyors.
• Updated website to reflect the 2026 event.
• Created and distributed digital advertising, even with a limited non-profit budget, to help raise local awareness.
• Created and distributed pre- and post-event press releases to generate awareness and share event details with local media.
• Maintained consistent communication and messaging that connected the Greater Washington County Food Bank to the mission and goal of the Taste Tour event.
• Worked with local Chambers of Commerce to collaborate with sharing of the event.

Social Media and Design

• Maintained consistent branding with all design for social media, website, and printed materials, including event signage, program books, tickets, and other promotional materials that we created in-house.
• Established and maintained a dedicated Facebook Event Page to build awareness of the event, share updates, and encourage attendance.
• Developed digital templates for social media recognition.

Video and Photography

• Provided pre-event videography to build awareness of the event.
• Created a promotional video to highlight the LittleMoochi snack packs and school pantry programs within local school districts.
• Captured photography and video footage during the event to document the atmosphere, participants, entertainment, attendees, and special moments.
• Extended the life of the event by sharing photos and videos to celebrate the success of the event.

The Results


True Fit Marketing’s involvement in the event did not stop when the event was over. From start to finish, we helped the Greater Washington Food Bank tell their story and mission, ensuring that the people and organizations who made the event possible were recognized, the results of fundraising efforts were shared, and we are continuing to share how the funds raised are being utilized day after day in Washington County schools.

The impact of the 2026 Taste Tour of Washington County:

• More than $550,000 was raised at the event, which exceeded the Greater Washington County Food Bank’s first fundraising goal.
• More than 30 local food and beverage purveyors attended, donating their time and showcasing their food, drinks, and desserts.
• Approximately 400 attendees came together for an evening supporting a meaningful cause.
• 100% of funds raised at the event directly supported the LittleMoochi snack packs and school pantry programs within local Washington County school districts.

More Than Marketing


Behind each of those impacts is a community that has come together to support a cause that makes a difference. The Taste Tour is a great example of how working together with a marketing partner who is invested in your mission and goals can make an impact.

At True Fit Marketing, we believe that working with partners means having a relationship built on collaboration, communication, and a shared commitment to achieving meaningful results. Our team was able to support every aspect of this event thanks to our professionals and expertise.

We didn’t simply promote an event for an organization. We integrated into their committee and became a part of the working team to make the event a success. For a non-profit organization, that level of partnership can be exceptionally valuable.