Think back to the most recent purchase you made. Why did you make that purchase? Was it because it was something you needed or wanted to help solve a problem in your life, or was it a whim of a purchase because the product or service just appealed to you? Was it a video that you watched that told you about the business and what this product or service was? Or how about pictures that accompanied the video to physically show the product being used or how the service is done?
A good example is the old school, late night infomercials, that are now 1 minute videos on your social media newsfeeds to bait and hook you into buying their products. There is just something about the look and feel of those videos. They are so catchy, the wording is perfect and they really do hook you in! That is the magic of a great video and marketing team!
These are a lot of questions to ask yourself right now, but the next time you are interested in a product or service, ask yourself what is making this so appealing to me? We can bet that professional photography and videography are helping to amplify your decision to make a purchase.
But as a business owner, you are probably thinking, I have this high-tech smartphone that says it takes the best photos and it has some video editing capabilities. I will just do it on my own! Not so fast. This is a decision that needs to be rethunk! Here are 5 of the top reasons any business owner should hire a professional photographer and videographer for their next big project.
1. Creative Decisions
As the business owner, we sometimes want to cram as much information into thirty seconds as we can to try to make sure the prospective buyer knows as much information as they can. You might end up sounding like an auctioneer if you do that. With a professional photo and video team, you can express your wants, needs and desires to them and allow this team to come up with the best creative ideas and decisions for the project. They will figure out the important keywords and best angles to show to ensure the whole message is getting told. This team knows how to make a video and photo shoot fun instead of stressful and the end product will surely show this.
And to make it even better, with us, our video and photography team comes alongside the marketing team. So we are a whole crew to get the job done!
2. Saves Time
After meeting with the photo and video team to work out what you want from them, it is up to that team to then get creative and figure out what they want to shoot. Depending on the project, they may come back to you and ask a couple of questions, but after the plan has been put into place, the only thing you will be needed for is filming or photography if you are actually in the pictures or videos. If you are, there is usually a script written for video purposes so you will know exactly what to say. And as far as photography goes, you will know the look and feel of how you want to present yourself to your audience.
Once the camera crews come in and do their stuff, you can wipe your hands of it until the team shows you a first draft of their work. Imagine not having to stress over anything after that and being able to focus on other parts of your business!
3. Saves Money
Do you have all kinds of fancy camera and video equipment? How about editing software? Those things are crazy expensive and if you aren’t going to be using them very often, it will just save you money in the long run to just hire professionals to get the job done right. Hire experts who have a keen eye for detail, understands your business and your audience, and knows your goals. Let them create video and photo magic for you while you focus on your favorite parts of your business.
4. Professional Results
Which leads us to the end product. Professional photographers and videographers will provide professional results. If they don’t, they aren’t professionals. Professional results can be checked off as the end product, but also being able to share a high quality project on your website, across your social media channels and wherever else you may want to show them. There is nothing more frustrating than trying to share a video on social media and the size or shape is giving you an error. Let your professional team provide you with everything you need to make showing your end products to your audience as easy as can be.
5. Drives Sales
Professional videographers and photographers can help a business develop and achieve its business objectives through sights and sounds. Well-produced videos can attract, engage, and promote one’s brand and company on their own. That is why it is important to work with a professional team so your business doesn’t look low budget or low end. High end, high quality promote and give the same feel about your products or services, no matter the price point. With a professionally done video or photography session of your products or services, you will be able to draw in more potential customers, and grow your business! That is always the goal, right? Grow the business!
The Bottom Line
The bottom line is that a professional photographer and videographer will help to make your business be more successful through their services. Reach out to us to learn more about the services we offer and how we can help your business grow.