One of the most common questions we hear is, “How can we get the most bang for our buck,” when talking to potential clients. From small to very large companies, investing funds into marketing budgets can be a very hard decision to make simply because business-minded professionals want to maximize their return on investment.
Working with a marketing agency can help boost confidence in finding the value of all aspects of marketing. From digital advertising to ghostwriting, to a full video production, a marketing agency can be a one-stop shop for all of those needs. Understanding how a marketing agency works, what they do and what services they can provide you is a great starting point to figuring out if working with an agency will be a good fit for you.
What Is A Marketing Agency?
Let’s start with an overview of True Fit Marketing. We are a full-service marketing advocacy firm powered by technology and grounded with foundational marketing. Typically the terms marketing agency and marketing firm can be used interchangeably. Our promise is to support you, your business, and your team, along with helping you feel more confident in your marketing efforts. We want to save you from the stress of not knowing where your marketing dollars are going and what your advertising is actually doing for you. With fully transparent reporting and consistent evaluation meetings, we want to be held accountable for helping your business succeed. Our business encompasses a team of professionals in specialized areas to help you reach your marketing goals.
Are Marketing Agencies Expensive?
Ultimately, your budget and needs will determine what is deemed expensive for your business. One of the best qualities of a marketing agency is that there is a whole team of professionals who work together to ensure your goals are met. When you figure out how much an account manager, writer, photographer, videographer, social media strategist, advertising specialist, and so on cost individually, you will likely find value in working with a marketing agency that employs all of them and gives you access to these professionals for a great price.
Costs are always going to be different per client, per project, and per contract. They will also fluctuate depending on where you are located, the services provided (advertising campaigns are a great example) and what the goals are. Budgets can fluctuate depending on results, whether good or bad, the time of the year, or whatever campaign is needed. Either way, just as everything, you get what you pay for when hiring a marketing agency. You get a team of professionals, at a fair market value, who will help to reach your goals.
Hiring a Marketing Agency
Now that you understand what it is that a marketing agency does, now you can research agencies in your area and start to interview them. We suggest working with a local agency so that you can have face-to-face meetings, they will understand your target audience better (if you are a local company) and will have a better reach with local advertising and media efforts. However, that doesn’t mean that a local agency can’t help with a business that is nationwide. Ask each agency how they can handle this for you.
When reaching out to the agencies, have a list of projects that you are interested in having services for. An example would be that you’d like a redesign of your website, monthly social media, and monthly advertising. Some agencies may ask what your advertising budget is and others may suggest a budget based on what they believe will help you to reach your goals.
Agencies should do some of their own research on your company to learn about your business, where they can see ways you can improve immediately, short term and long term in the marketing world, how they can help you to do this, and what your competitors are doing.
After your initial meeting with the agencies, you will be sent proposals for marketing and/or brand management services based on your initial conversation and their assessment of your brand. This is a good time to compare and contrast, look at how they match services to your needs. Have they addressed your initial goals and concerns? What is their commitment to your success?
Depending on the services you want, you may not have met the people you would actually be working with at the initial meeting. If you think you want to move forward with an agency, you can ask to have another meeting with the team you would be working with so you can meet them and see if they are a good fit for your business. Meeting with the team as a whole can give you a really good idea of what it is like to work with an agency.
Can A Marketing Agency Help Your Business?
We like to pride ourselves on having multiple professionals with different focuses on our team that can help you reach your goals. Finding one person that can handle every aspect of your marketing strategy, plus day-to-day business operations, and do everything well, might be hard to find. But outsourcing this work to a marketing team that has years of experience under their belts is going to help you. Offloading your marketing from your table can allow you to focus on what you want to with your business, especially if marketing isn’t your forte.
The Bottom Line
If you are ready to start conversations with a marketing agency, and are local to the Pittsburgh area, we suggest contacting us. Let’s chat about the services you are interested in and how we can work together to create the best marketing strategy for your business.