Our facility has been with True Fit Marketing for well over 5 years. They have worked with us through multiple website changes and updates, facilitated our social media and email marketing campaigns. Additionally, they are on-site monthly to help film our videos and to capture photos of all events we host. They go above and beyond to work with us and even participate in all of the crazy events and ideas we have! As with many businesses, our industry drastically changed during the pandemic, and True Fit Marketing helped keep us ahead of our members and customers. They made sure we continued our growth even during closures and uncertainty. The team at True Fit Marketing has helped us develop our brand and community, especially showing our authenticity and strengths as a fitness center. We have been able to directly market to everyone who relates and identifies with our mission thanks to the efforts of the True Fit Marketing team. Their ideas, vision, professionalism and knowledge have helped us become a leader in the market in this area. We look forward to continued growth and partnership with True Fit Marketing!
”Case Study: The Center for Fitness and Health
A Local Marketing Partnership That Powers Strength and Growth
About the Partner
The Center for Fitness and Health has more than 40,000 square feet of space with a complete fitness center along with the medical resources and technologies of a hospital. Within the building, members have access to an expansive strength and cardiovascular training area, a rubberized indoor walking/running track, a warm water pool that is separate from the four-lane, 75-foot lap pool, a hot tub, locker rooms with saunas and lounge area, access to massage therapy services, two group fitness studios, a state-of-the-art relaxation room and so much more!
Since 2020, True Fit Marketing has proudly served as the full marketing department for the Center for Fitness and Health in Belle Vernon, Pennsylvania. This long-standing partnership exemplifies the value of a local agency walking alongside a local business every step of the marketing journey.
From Strategy to Execution: A Seamless Partnership
When the Center for Fitness and Health partnered with True Fit Marketing, they were looking for more than just help with social media or flyers. They needed a dedicated marketing team that could understand their brand, speak to their audience, and handle every aspect of marketing and social media so their internal team could stay focused on what they do best: providing a top-tier wellness experience for their members.
True Fit Marketing stepped in as an extension of their team with a full-time account manager, a web team, a videography and photography team and a content creator to help take over strategic planning, content creation, website maintenance, and day-to-day marketing efforts. Structure and consistency was brought to the Center for Fitness and Health’s messaging and ensured their marketing materials aligned with their brand identity and goals.
Growing Together Through Change
Since the start of the partnership, the Center for Fitness and Health has seen steady growth in social media engagement, website traffic, and membership numbers year after year. True Fit Marketing has helped develop a more robust content plan, including launching and managing a YouTube channel that showcases workouts, tips, and facility highlights, adding long-term value to their digital presence and professionalism in their staff.
True Fit Marketing has also managed the Center for Fitness and Health’s website hosting and maintenance, ensuring the user experience remains smooth, functional, and ADA-compliant.
But marketing isn’t always smooth sailing and that’s where true partnerships are tested. When a new hospital system, Penn Highlands, acquired the Center for Fitness and Health’s parent hospital, a rebranding was required. True Fit Marketing worked alongside the Penn Highlands marketing team to make a smooth transition happen, ensuring the updated name and identity were seamlessly integrated across every digital and print touchpoint.
Local Agency. Local Business. Shared Success.
What makes this partnership work? Consistent communication and strong points of contact. The relationship with the Center for Fitness and Health’s leadership allows the True Fit Marketing team to move quickly, make informed decisions, and keep projects aligned with their goals as each leader has their own projects. True Fit Marketing is not a third-party vendor but instead Center for Fitness and Health’s marketing team, one that’s responsive, proactive, and invested in their success.
When a business like the Center for Fitness and Health chooses to partner with a local marketing agency, they gain more than just services. They gain a team that knows their market, understands their audience, and is just around the corner when they need a brainstorming session or support through a transition.
Looking Ahead
True Fit Marketing is proud to walk the marketing path with the Center for Fitness and Health. As they continue to serve the region under their new Penn Highlands identity, True Fit Marketing remains committed to growing their brand and supporting their mission. Together, a strong foundation of trust and loyalty has been built.
Our facility has been with True Fit Marketing for well over 5 years. They have worked with us through multiple website changes and updates, facilitated our social media and email marketing campaigns. Additionally, they are on-site monthly to help film our videos and to capture photos of all events we host. They go above and beyond to work with us and even participate in all of the crazy events and ideas we have! As with many businesses, our industry drastically changed during the pandemic, and True Fit Marketing helped keep us ahead of our members and customers. They made sure we continued our growth even during closures and uncertainty. The team at True Fit Marketing has helped us develop our brand and community, especially showing our authenticity and strengths as a fitness center. We have been able to directly market to everyone who relates and identifies with our mission thanks to the efforts of the True Fit Marketing team. Their ideas, vision, professionalism and knowledge have helped us become a leader in the market in this area. We look forward to continued growth and partnership with True Fit Marketing!
” Read More
Working with the True Fit Marketing team has been a fantastic experience. They’re incredibly responsive, adaptive, and flexible—always ready to pivot when needed. We’ve seen a lot of value in everything they’ve delivered, from websites and podcasts to design, photography, and video production. Their expertise shows in every detail, and it’s clear they’re committed to producing high-quality work across the board.
” Read More
Food Helpers/dba Greater Washington County Food Bank, Canonsburg, PA, extends our sincere thanks to the incredible team at True Fit Marketing for their outstanding work on our Food Helpers’ website redesign. Their creativity, expertise, and dedication have truly transformed our online presence, and we’re thrilled with the results. We highly recommend their services to any organization looking for innovative marketing solutions and a seamless redesign experience. Thank you True Fit Marketing for helping us take our brand to the next level!
” Read More
Penn Highlands Healthcare’s professional relationship with True Fit Marketing began more than a decade ago when I first worked with Arlea Hoffman on a digital marketing project. I valued her insight, strategic planning and creativity — but most of all her integrity.
It was only natural that when Arlea founded True Fit Marketing in 2018, we would continue working together. Through the years, Penn Highlands Healthcare has relied on her professional team to help us create engaging testimonial videos as well as still photography that captures the personalities of our physicians and patients. In addition, True Fit Marketing has worked with us to provide still and drone images at facilities throughout our system in Northwest, Central and Southwest Pennsylvania.
The team is incredible. Their passion is helping organizations tell their stories through multi-channel marketing; and no request is too large or small for them. They are talented and tech savvy.
The Marketing Department at Penn Highlands Healthcare finds True Fit Marketing to be an invaluable marketing partner!
” Read More
True Fit Marketing worked with us as a collaborative partner to make our vision of real-time transparent disclosures on a seamless, comprehensive, and easy to navigate website a reality. The TFM team’s responsiveness and their commitment to our company’s vision made this innovative and intense project possible, and incredibly satisfying and enjoyable to work through at the same time!
” Read More
We began working with True Fit Marketing approximately nine months ago, and the experience has been outstanding. I appreciate having a dedicated team capable of addressing any request, complemented by a single point of contact. They have done an amazing job incorporating everything we wanted. I love how they keep us engaged and the projects moving forward. I like how they engage with our partners and suppliers to work toward common goals. I am looking forward to many more years of this partnership.
” Read More
True Fit Marketing has been an invaluable partner to the Women’s Energy Network of Greater Pittsburgh, especially in their support of our annual gala. Their team brings creativity, professionalism, and a deep understanding of our mission to every stage of the event—from pre-event planning and multimedia production to on-site support and post-event promotion.
Their attention to detail and ability to capture the spirit of our organization through compelling visuals and messaging have elevated the quality and impact of our gala year after year. We are incredibly grateful for their dedication and expertise, and we look forward to continuing this meaningful partnership.
” Read More
As our firm grew, our website and branding no longer reflected who we are or how we serve our clients. True Fit Marketing took the time to really understand our firm and delivered a modern, compliant, and professional website that perfectly shows our values and our team. The updated branding, functionality, and clarity across our services and locations have made a meaningful impact. We now have a digital presence that truly represents The Law Offices of McKelvey Kargo and supports our continued growth.
” Read More
The team at True Fit has been a been a seamless extension of our business. As a group of legacy companies launching under new ownership and a new brand True Fit has balanced our new approach while supporting the long history of our businesses. True Fit is agile and responsive to our changing needs and brings a high level of support with technology, socials and total brand marketing and development.
” Read More