The team at True Fit has been a been a seamless extension of our business. As a group of legacy companies launching under new ownership and a new brand True Fit has balanced our new approach while supporting the long history of our businesses. True Fit is agile and responsive to our changing needs and brings a high level of support with technology, socials and total brand marketing and development.
”Case Study: FerroWorks
Uniting Legacy Brands Through Modern Strategy and Digital Strength
About the Partner
FerroWorks brings together four legacy American manufacturers: McConway & Torley, Standard Forged Products, McKees Rocks Forgings, and Kutztown Foundry & Machine, each with a rich history and deep industrial roots. As a parent organization, FerroWorks exists to amplify the strengths of its individual brands while building a unified presence for customers, investors, and employees across the manufacturing and industrial sectors.
How True Fit Marketing Supports FerroWorks
FerroWorks was referred to True Fit Marketing by an existing partner who recognized the need for a strategic marketing ally. Initially, the conversation began around a website project. However, as the discovery meetings progressed with FerroWorks’ leadership team, it became clear that a much larger opportunity existed to build a strong marketing foundation across the organization.
True Fit Marketing started by creating a brand guide to define and organize the FerroWorks identity. The FerroWorks parent brand needed to be clearly established so that the four companies beneath it could align with a consistent visual and messaging framework. This foundational work led to a full website redesign for FerroWorks. Another new website was built from the ground up for Kutztown Foundry & Machine, while plans were developed to modernize and restructure the remaining three websites to reflect current capabilities and audiences.
In addition to web design, True Fit Marketing stepped in to provide ongoing digital support across the organization. This includes:
- Branding and Visual Design: Updated logos and a cohesive visual system across print and digital assets
- Photography and Videography: Headshots, facility footage, drone videos, and custom visuals used across platforms
- Marketing Collateral: Business cards, social graphics, and branded content for events and internal communication
- Social Media Management: Strategy and content creation for the FerroWorks parent brand to share employee highlights, technical capabilities, recruitment efforts, and industry insights
True Fit Marketing’s team also took over website hosting and maintenance to ensure compliance and performance across all properties.
Why the Partnership Works
True Fit Marketing and FerroWorks have developed a strategic, scalable partnership rooted in mutual trust, transparency, and aligned goals. Although the relationship is still growing, the FerroWorks team has demonstrated strong confidence in True Fit Marketing’s recommendations and expertise. They are engaged, communicative, and quick to provide valuable input, which leads to timely, effective collaboration.
By positioning FerroWorks as a forward-facing leader while honoring each company’s individual legacy, True Fit Marketing has created a digital and brand framework that supports business development, recruiting, and customer engagement. FerroWorks has become more than a group of respected manufacturers. It is now a unified, modern industrial brand with momentum and clarity.
Our facility has been with True Fit Marketing for well over 5 years. They have worked with us through multiple website changes and updates, facilitated our social media and email marketing campaigns. Additionally, they are on-site monthly to help film our videos and to capture photos of all events we host. They go above and beyond to work with us and even participate in all of the crazy events and ideas we have! As with many businesses, our industry drastically changed during the pandemic, and True Fit Marketing helped keep us ahead of our members and customers. They made sure we continued our growth even during closures and uncertainty. The team at True Fit Marketing has helped us develop our brand and community, especially showing our authenticity and strengths as a fitness center. We have been able to directly market to everyone who relates and identifies with our mission thanks to the efforts of the True Fit Marketing team. Their ideas, vision, professionalism and knowledge have helped us become a leader in the market in this area. We look forward to continued growth and partnership with True Fit Marketing!
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Working with the True Fit Marketing team has been a fantastic experience. They’re incredibly responsive, adaptive, and flexible—always ready to pivot when needed. We’ve seen a lot of value in everything they’ve delivered, from websites and podcasts to design, photography, and video production. Their expertise shows in every detail, and it’s clear they’re committed to producing high-quality work across the board.
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Food Helpers/dba Greater Washington County Food Bank, Canonsburg, PA, extends our sincere thanks to the incredible team at True Fit Marketing for their outstanding work on our Food Helpers’ website redesign. Their creativity, expertise, and dedication have truly transformed our online presence, and we’re thrilled with the results. We highly recommend their services to any organization looking for innovative marketing solutions and a seamless redesign experience. Thank you True Fit Marketing for helping us take our brand to the next level!
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Penn Highlands Healthcare’s professional relationship with True Fit Marketing began more than a decade ago when I first worked with Arlea Hoffman on a digital marketing project. I valued her insight, strategic planning and creativity — but most of all her integrity.
It was only natural that when Arlea founded True Fit Marketing in 2018, we would continue working together. Through the years, Penn Highlands Healthcare has relied on her professional team to help us create engaging testimonial videos as well as still photography that captures the personalities of our physicians and patients. In addition, True Fit Marketing has worked with us to provide still and drone images at facilities throughout our system in Northwest, Central and Southwest Pennsylvania.
The team is incredible. Their passion is helping organizations tell their stories through multi-channel marketing; and no request is too large or small for them. They are talented and tech savvy.
The Marketing Department at Penn Highlands Healthcare finds True Fit Marketing to be an invaluable marketing partner!
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True Fit Marketing worked with us as a collaborative partner to make our vision of real-time transparent disclosures on a seamless, comprehensive, and easy to navigate website a reality. The TFM team’s responsiveness and their commitment to our company’s vision made this innovative and intense project possible, and incredibly satisfying and enjoyable to work through at the same time!
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We began working with True Fit Marketing approximately nine months ago, and the experience has been outstanding. I appreciate having a dedicated team capable of addressing any request, complemented by a single point of contact. They have done an amazing job incorporating everything we wanted. I love how they keep us engaged and the projects moving forward. I like how they engage with our partners and suppliers to work toward common goals. I am looking forward to many more years of this partnership.
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True Fit Marketing has been an invaluable partner to the Women’s Energy Network of Greater Pittsburgh, especially in their support of our annual gala. Their team brings creativity, professionalism, and a deep understanding of our mission to every stage of the event—from pre-event planning and multimedia production to on-site support and post-event promotion.
Their attention to detail and ability to capture the spirit of our organization through compelling visuals and messaging have elevated the quality and impact of our gala year after year. We are incredibly grateful for their dedication and expertise, and we look forward to continuing this meaningful partnership.
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As our firm grew, our website and branding no longer reflected who we are or how we serve our clients. True Fit Marketing took the time to really understand our firm and delivered a modern, compliant, and professional website that perfectly shows our values and our team. The updated branding, functionality, and clarity across our services and locations have made a meaningful impact. We now have a digital presence that truly represents The Law Offices of McKelvey Kargo and supports our continued growth.
” Read More
The team at True Fit has been a been a seamless extension of our business. As a group of legacy companies launching under new ownership and a new brand True Fit has balanced our new approach while supporting the long history of our businesses. True Fit is agile and responsive to our changing needs and brings a high level of support with technology, socials and total brand marketing and development.
” Read More