Food Helpers/dba Greater Washington County Food Bank, Canonsburg, PA, extends our sincere thanks to the incredible team at True Fit Marketing for their outstanding work on our Food Helpers’ website redesign. Their creativity, expertise, and dedication have truly transformed our online presence, and we’re thrilled with the results. We highly recommend their services to any organization looking for innovative marketing solutions and a seamless redesign experience. Thank you True Fit Marketing for helping us take our brand to the next level!
”Case Study: Food Helpers
Strengthening a Local Mission Through a Strategic Marketing Partnership
About the Partner
Food Helpers is a Washington County-based nonprofit committed to ending food insecurity and increasing access to nutritious food for individuals and families in need. The organization initially encompassed several divisions including the Greater Washington County Food Bank, The Farm and Country Thrift Market, working together to distribute food, raise awareness, and offer volunteer opportunities that make a real difference in the community.
A Local Mission Meets Local Marketing
Food Helpers became a client through an opportunity offered at The Headquarters at CNX, where they were one of the tenants. As part of CNX’s co-working space model, Food Helpers was given a marketing budget to work with True Fit Marketing on elevating their brand and communications. As a local agency rooted in Washington County, our team was honored to take on this opportunity to help a nonprofit doing essential work right in our own community.
Discovery to Direction: A Complete Marketing Overhaul
In our initial discovery meeting, True Fit Marketing sat down with the Food Helpers leadership team to understand their structure, mission, challenges, and current marketing approach. What became clear was the need for a unified strategy across all divisions, better brand cohesion, and a more accessible online presence to better serve both their clients and volunteers.
Here’s what True Fit Marketing delivered:
- Website Redesign and Rebuild
The website team developed a clean, modern website that brought together four separate divisions under one cohesive brand. The user experience was simplified for people looking for food distribution information, directions, donation opportunities, or volunteer registration. The new platform is fully ADA-compliant and integrates their donation system, making it easier for supporters to contribute directly online. - Social Media Strategy and Brand Realignment
True Fit Marketing streamlined Food Helpers’ messaging by focusing efforts on two of the most engaged social media platforms. With stronger visuals, consistent voice, and scheduled content, the team helped drive better engagement and increased awareness about monthly food distributions, community needs, and events. - Brand Identity and Creative Work
Our team created a new brand guide and updated logos across the Food Helpers divisions. This included special event branding such as the Taste Tour of Washington County, their signature annual fundraiser. What was once seen as a heavy mission was transformed into one of community strength and hope, supported by bright, helpful visuals and messaging. - Video, Photography, and Event Marketing
From event coverage to behind-the-scenes volunteering, True Fit Marketing has helped tell the visual story of Food Helpers’ impact. The new content supports Food Helpers’ campaigns, appeals, and outreach efforts across print and digital platforms. The True Fit Marketing team also produces marketing materials for all major fundraising campaigns and events. - Fractional CMO Leadership
As Food Helpers’ Fractional CMO, True Fit Marketing leads ongoing strategy development and implementation. Team members attend board meetings, present data and marketing insights, and serve as a dedicated partner in the business’s growth. This level of involvement allows True Fit Marketing to stay aligned with Food Helpers’ evolving goals while ensuring that all marketing efforts remain focused, actionable, and effective.
A True Partnership Rooted in Community
True Fit Marketing’s collaboration with Food Helpers is a great example of how a local agency can support a local cause with a lasting impact. Because the team lives and works in Washington County, members have also volunteered with Food Helpers and actively participate in supporting their mission. The relationship goes far beyond client and vendor, it’s a partnership rooted in shared values, trust, and the desire to make the community better.
Why the Partnership Works
Food Helpers is a mission-driven organization that values responsiveness, transparency, and impact, qualities that align closely with our approach at True Fit Marketing. Each team communicates regularly, shares a mutual respect for each other’s expertise, and works side-by-side to make progress that matters.
Together, True Fit Marketing is proud to amplify Food Helpers’ message, support their goals, and walk beside them on their journey to end hunger in Washington County.
Our facility has been with True Fit Marketing for well over 5 years. They have worked with us through multiple website changes and updates, facilitated our social media and email marketing campaigns. Additionally, they are on-site monthly to help film our videos and to capture photos of all events we host. They go above and beyond to work with us and even participate in all of the crazy events and ideas we have! As with many businesses, our industry drastically changed during the pandemic, and True Fit Marketing helped keep us ahead of our members and customers. They made sure we continued our growth even during closures and uncertainty. The team at True Fit Marketing has helped us develop our brand and community, especially showing our authenticity and strengths as a fitness center. We have been able to directly market to everyone who relates and identifies with our mission thanks to the efforts of the True Fit Marketing team. Their ideas, vision, professionalism and knowledge have helped us become a leader in the market in this area. We look forward to continued growth and partnership with True Fit Marketing!Â
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Working with the True Fit Marketing team has been a fantastic experience. They’re incredibly responsive, adaptive, and flexible—always ready to pivot when needed. We’ve seen a lot of value in everything they’ve delivered, from websites and podcasts to design, photography, and video production. Their expertise shows in every detail, and it’s clear they’re committed to producing high-quality work across the board.
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Food Helpers/dba Greater Washington County Food Bank, Canonsburg, PA, extends our sincere thanks to the incredible team at True Fit Marketing for their outstanding work on our Food Helpers’ website redesign. Their creativity, expertise, and dedication have truly transformed our online presence, and we’re thrilled with the results. We highly recommend their services to any organization looking for innovative marketing solutions and a seamless redesign experience. Thank you True Fit Marketing for helping us take our brand to the next level!
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Penn Highlands Healthcare’s professional relationship with True Fit Marketing began more than a decade ago when I first worked with Arlea Hoffman on a digital marketing project. I valued her insight, strategic planning and creativity — but most of all her integrity.
It was only natural that when Arlea founded True Fit Marketing in 2018, we would continue working together. Through the years, Penn Highlands Healthcare has relied on her professional team to help us create engaging testimonial videos as well as still photography that captures the personalities of our physicians and patients. In addition, True Fit Marketing has worked with us to provide still and drone images at facilities throughout our system in Northwest, Central and Southwest Pennsylvania.
The team is incredible. Their passion is helping organizations tell their stories through multi-channel marketing; and no request is too large or small for them. They are talented and tech savvy.
The Marketing Department at Penn Highlands Healthcare finds True Fit Marketing to be an invaluable marketing partner!
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We began working with True Fit Marketing approximately nine months ago, and the experience has been outstanding. I appreciate having a dedicated team capable of addressing any request, complemented by a single point of contact. They have done an amazing job incorporating everything we wanted. I love how they keep us engaged and the projects moving forward. I like how they engage with our partners and suppliers to work toward common goals. I am looking forward to many more years of this partnership.Â
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Their attention to detail and ability to capture the spirit of our organization through compelling visuals and messaging have elevated the quality and impact of our gala year after year. We are incredibly grateful for their dedication and expertise, and we look forward to continuing this meaningful partnership.
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As our firm grew, our website and branding no longer reflected who we are or how we serve our clients. True Fit Marketing took the time to really understand our firm and delivered a modern, compliant, and professional website that perfectly shows our values and our team. The updated branding, functionality, and clarity across our services and locations have made a meaningful impact. We now have a digital presence that truly represents The Law Offices of McKelvey Kargo and supports our continued growth.
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