We began working with True Fit Marketing approximately nine months ago, and the experience has been outstanding. I appreciate having a dedicated team capable of addressing any request, complemented by a single point of contact. They have done an amazing job incorporating everything we wanted. I love how they keep us engaged and the projects moving forward. I like how they engage with our partners and suppliers to work toward common goals. I am looking forward to many more years of this partnership.
”Case Study: connecTel
A Trusted Partner Through a Brand Merger and Beyond
About the Partner
connecTel is a communications technology company built on years of experience and a commitment to exceptional customer service. In 2023, two established companies came together to form the new connecTel. With a growing team, expanded services, and multiple locations, their mission stayed the same: deliver top-tier communication solutions while maintaining strong, personal client relationships.
A Marketing Partnership Built on Trust and Timing
connecTel was introduced to True Fit Marketing through an existing partner recommendation. They were in the process of a major merger and were seeking guidance on how to communicate the change to their clients. Their first thought was to send out a joint newsletter to both companies’ customers before updating their website. After our discovery meeting, we recommended a different path, one that would help them move forward with consistency and confidence.
Rewriting the Roadmap Together
The True Fit Marketing team suggested that the website should be the first touchpoint to reflect the new brand. This way, when the internal announcement was sent to clients, the digital presence would align with the updated identity, building trust and clarity from the start.
We guided connecTel through a full brand refresh that included:
- Brand Guide Development
Our design team created a complete brand guide that would help unify all digital and printed communications. This included consistent color palettes, font usage, visual tone, and messaging, ensuring the entire company would speak with one strong, cohesive voice. - A Modern, ADA-Compliant Website
We built a new website that was clean, professional, and fully reflective of the newly merged business. We brought it up to compliance standards, optimized it for usability, and ensured it aligned with their brand voice and goals. We now host and maintain this site, continuing to improve and monitor its performance. - Internal Press Release and Feature Video
To communicate the merger effectively to existing clients, we crafted a thoughtful internal press release and produced a 15-minute video featuring three of connecTel’s team members. The video told the story of the merger in a clear, reassuring, and personable way, explaining that services, products, and relationships wouldn’t change, but the team had grown stronger.
Events, Engagement, and a Growing Future
True Fit Marketing also helped connecTel transition into event marketing. After attending their annual networking event in 2024 as a guest, our team was invited to be more involved for the 2025 event. This year, we are collaborating with another connecTel partner to plan and promote the event. Our role includes:
- Pre-event promotion and design
- Full event videography and photography
- Post-event content that can be used for social media, website, and future campaigns
Why the Partnership Works
connecTel is highly engaged and values our input. They are responsive, collaborative, and open to new ideas that support their goals. From the start, they understood the importance of taking the right steps on their marketing journey, even if it meant shifting plans to create a stronger long-term strategy. Their willingness to listen, adjust, and act has made this partnership not only successful, but truly enjoyable.
We are proud to serve as their ongoing marketing partner, helping them tell their story and grow their brand every step of the way.
Our facility has been with True Fit Marketing for well over 5 years. They have worked with us through multiple website changes and updates, facilitated our social media and email marketing campaigns. Additionally, they are on-site monthly to help film our videos and to capture photos of all events we host. They go above and beyond to work with us and even participate in all of the crazy events and ideas we have! As with many businesses, our industry drastically changed during the pandemic, and True Fit Marketing helped keep us ahead of our members and customers. They made sure we continued our growth even during closures and uncertainty. The team at True Fit Marketing has helped us develop our brand and community, especially showing our authenticity and strengths as a fitness center. We have been able to directly market to everyone who relates and identifies with our mission thanks to the efforts of the True Fit Marketing team. Their ideas, vision, professionalism and knowledge have helped us become a leader in the market in this area. We look forward to continued growth and partnership with True Fit Marketing!
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Working with the True Fit Marketing team has been a fantastic experience. They’re incredibly responsive, adaptive, and flexible—always ready to pivot when needed. We’ve seen a lot of value in everything they’ve delivered, from websites and podcasts to design, photography, and video production. Their expertise shows in every detail, and it’s clear they’re committed to producing high-quality work across the board.
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Food Helpers/dba Greater Washington County Food Bank, Canonsburg, PA, extends our sincere thanks to the incredible team at True Fit Marketing for their outstanding work on our Food Helpers’ website redesign. Their creativity, expertise, and dedication have truly transformed our online presence, and we’re thrilled with the results. We highly recommend their services to any organization looking for innovative marketing solutions and a seamless redesign experience. Thank you True Fit Marketing for helping us take our brand to the next level!
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Penn Highlands Healthcare’s professional relationship with True Fit Marketing began more than a decade ago when I first worked with Arlea Hoffman on a digital marketing project. I valued her insight, strategic planning and creativity — but most of all her integrity.
It was only natural that when Arlea founded True Fit Marketing in 2018, we would continue working together. Through the years, Penn Highlands Healthcare has relied on her professional team to help us create engaging testimonial videos as well as still photography that captures the personalities of our physicians and patients. In addition, True Fit Marketing has worked with us to provide still and drone images at facilities throughout our system in Northwest, Central and Southwest Pennsylvania.
The team is incredible. Their passion is helping organizations tell their stories through multi-channel marketing; and no request is too large or small for them. They are talented and tech savvy.
The Marketing Department at Penn Highlands Healthcare finds True Fit Marketing to be an invaluable marketing partner!
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True Fit Marketing worked with us as a collaborative partner to make our vision of real-time transparent disclosures on a seamless, comprehensive, and easy to navigate website a reality. The TFM team’s responsiveness and their commitment to our company’s vision made this innovative and intense project possible, and incredibly satisfying and enjoyable to work through at the same time!
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We began working with True Fit Marketing approximately nine months ago, and the experience has been outstanding. I appreciate having a dedicated team capable of addressing any request, complemented by a single point of contact. They have done an amazing job incorporating everything we wanted. I love how they keep us engaged and the projects moving forward. I like how they engage with our partners and suppliers to work toward common goals. I am looking forward to many more years of this partnership.
” Read More
True Fit Marketing has been an invaluable partner to the Women’s Energy Network of Greater Pittsburgh, especially in their support of our annual gala. Their team brings creativity, professionalism, and a deep understanding of our mission to every stage of the event—from pre-event planning and multimedia production to on-site support and post-event promotion.
Their attention to detail and ability to capture the spirit of our organization through compelling visuals and messaging have elevated the quality and impact of our gala year after year. We are incredibly grateful for their dedication and expertise, and we look forward to continuing this meaningful partnership.
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As our firm grew, our website and branding no longer reflected who we are or how we serve our clients. True Fit Marketing took the time to really understand our firm and delivered a modern, compliant, and professional website that perfectly shows our values and our team. The updated branding, functionality, and clarity across our services and locations have made a meaningful impact. We now have a digital presence that truly represents The Law Offices of McKelvey Kargo and supports our continued growth.
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The team at True Fit has been a been a seamless extension of our business. As a group of legacy companies launching under new ownership and a new brand True Fit has balanced our new approach while supporting the long history of our businesses. True Fit is agile and responsive to our changing needs and brings a high level of support with technology, socials and total brand marketing and development.
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