True Fit Marketing worked with us as a collaborative partner to make our vision of real-time transparent disclosures on a seamless, comprehensive, and easy to navigate website a reality. The TFM team’s responsiveness and their commitment to our company’s vision made this innovative and intense project possible, and incredibly satisfying and enjoyable to work through at the same time!
”Case Study: CNX
One Vision. One Partner. One Fully Compliant Website
About the Partner
CNX Resources Corporation (NYSE: CNX) is a natural gas exploration and production company based in the Appalachian Basin. With a mission centered around Tangible, Impactful, Local change, CNX leads the energy industry with a commitment to community and sustainability. In 2024, CNX recognized the need for a modern, compliant, and strategically aligned website that reflected their evolving brand and radical transparency goals.
What True Fit Marketing Does
True Fit Marketing was selected as CNX’s marketing partner based on a recommendation and reputation for strategic, full-service marketing execution. From day one, True Fit Marketing approached CNX’s digital needs holistically, evaluating their web presence, internal approval structure, branding consistency, and compliance requirements. As a result, True Fit Marketing became CNX’s go-to partner for digital strategy, ADA compliance, content organization, and long-term brand alignment.
How True Fit Marketing and CNX Became Strong Partners
When CNX began their engagement with True Fit Marketing in September 2024, their existing website had been pieced together over time by multiple agencies, resulting in a disjointed experience that lacked both strategic direction and visual cohesion. Each department had its own look and feel, which not only diluted brand identity but also created user confusion.
From ADA compliance gaps to inconsistent messaging, CNX’s web presence did not match the sophistication of their business model or the strength of their internal teams. CNX’s leadership wanted a digital platform that demonstrated their professionalism and values, especially transparency.
True Fit Marketing quickly identified the need for a total website rebuild, rather than surface-level fixes. The team aligned with CNX’s internal approval process, working closely with Hayley Scott, CNX’s Senior Vice President of Compliance and Reporting, to guide each stage of development. Weekly meetings ensured clarity, alignment, and momentum throughout the project.
A Strategic and Structured Website Rebuild
True Fit Marketing implemented a full-scale digital transformation for CNX between September 2024 and January 2025. This included:
- Rebuilding the website from scratch using a modern CMS and flexible frameworks
- Designing with accessibility in mind to ensure full ADA compliance
- Standardizing brand assets across departments with a centralized brand guide
- Consolidating outdated and scattered content into streamlined, user-friendly pages
- Launching integrated analytics to track performance and user behavior
- Providing monthly reporting to support decision-making and transparency
From visuals and messaging to functionality and compliance, every piece of the new CNX website was purpose-built to reflect the organization’s values, support internal efficiency, and provide a reliable platform for public engagement.
Results and Continued Collaboration
The new CNX website launched in January 2025 with measurable improvements across all key areas. Highlights of the partnership include:
- A Unified Brand Experience: CNX’s digital presence now consistently reflects the company’s professional identity across departments and touchpoints.
- ADA Compliance and User Accessibility: The site is fully compliant with accessibility standards, demonstrating CNX’s commitment to inclusion and legal responsibility.
- Improved Navigation and Design: A clean, modern layout enhances the user experience and communicates the company’s mission clearly.
- Strategic Reporting: With monthly analytics and transparent metrics, CNX is empowered to make data-driven marketing decisions.
- Trusted Partnership: True Fit Marketing continues to operate as CNX’s outsourced marketing team, offering strategic insights, ongoing support, and seamless execution without requiring additional internal staff.
Why the Partnership Works
True Fit Marketing’s partnership with CNX thrives because of clear communication, shared values, and structured processes. With a dedicated point of contact, mutual respect for deadlines, and a commitment to tangible outcomes, both teams remain aligned on goals and expectations.
The CNX website transformation was more than just a digital project. It was a full-circle brand alignment that now sets the stage for future innovation and growth. With True Fit Marketing’s team integrated into their business structure, CNX can continue to focus on what they do best while leaving the complexities of digital marketing to trusted professionals.
This case study demonstrates how a powerful local partnership can deliver scalable marketing solutions that drive clarity, credibility, and connection.
Click here to visit CNX’s website.
Our facility has been with True Fit Marketing for well over 5 years. They have worked with us through multiple website changes and updates, facilitated our social media and email marketing campaigns. Additionally, they are on-site monthly to help film our videos and to capture photos of all events we host. They go above and beyond to work with us and even participate in all of the crazy events and ideas we have! As with many businesses, our industry drastically changed during the pandemic, and True Fit Marketing helped keep us ahead of our members and customers. They made sure we continued our growth even during closures and uncertainty. The team at True Fit Marketing has helped us develop our brand and community, especially showing our authenticity and strengths as a fitness center. We have been able to directly market to everyone who relates and identifies with our mission thanks to the efforts of the True Fit Marketing team. Their ideas, vision, professionalism and knowledge have helped us become a leader in the market in this area. We look forward to continued growth and partnership with True Fit Marketing!
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Working with the True Fit Marketing team has been a fantastic experience. They’re incredibly responsive, adaptive, and flexible—always ready to pivot when needed. We’ve seen a lot of value in everything they’ve delivered, from websites and podcasts to design, photography, and video production. Their expertise shows in every detail, and it’s clear they’re committed to producing high-quality work across the board.
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Food Helpers/dba Greater Washington County Food Bank, Canonsburg, PA, extends our sincere thanks to the incredible team at True Fit Marketing for their outstanding work on our Food Helpers’ website redesign. Their creativity, expertise, and dedication have truly transformed our online presence, and we’re thrilled with the results. We highly recommend their services to any organization looking for innovative marketing solutions and a seamless redesign experience. Thank you True Fit Marketing for helping us take our brand to the next level!
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Penn Highlands Healthcare’s professional relationship with True Fit Marketing began more than a decade ago when I first worked with Arlea Hoffman on a digital marketing project. I valued her insight, strategic planning and creativity — but most of all her integrity.
It was only natural that when Arlea founded True Fit Marketing in 2018, we would continue working together. Through the years, Penn Highlands Healthcare has relied on her professional team to help us create engaging testimonial videos as well as still photography that captures the personalities of our physicians and patients. In addition, True Fit Marketing has worked with us to provide still and drone images at facilities throughout our system in Northwest, Central and Southwest Pennsylvania.
The team is incredible. Their passion is helping organizations tell their stories through multi-channel marketing; and no request is too large or small for them. They are talented and tech savvy.
The Marketing Department at Penn Highlands Healthcare finds True Fit Marketing to be an invaluable marketing partner!
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True Fit Marketing worked with us as a collaborative partner to make our vision of real-time transparent disclosures on a seamless, comprehensive, and easy to navigate website a reality. The TFM team’s responsiveness and their commitment to our company’s vision made this innovative and intense project possible, and incredibly satisfying and enjoyable to work through at the same time!
” Read More
We began working with True Fit Marketing approximately nine months ago, and the experience has been outstanding. I appreciate having a dedicated team capable of addressing any request, complemented by a single point of contact. They have done an amazing job incorporating everything we wanted. I love how they keep us engaged and the projects moving forward. I like how they engage with our partners and suppliers to work toward common goals. I am looking forward to many more years of this partnership.
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True Fit Marketing has been an invaluable partner to the Women’s Energy Network of Greater Pittsburgh, especially in their support of our annual gala. Their team brings creativity, professionalism, and a deep understanding of our mission to every stage of the event—from pre-event planning and multimedia production to on-site support and post-event promotion.
Their attention to detail and ability to capture the spirit of our organization through compelling visuals and messaging have elevated the quality and impact of our gala year after year. We are incredibly grateful for their dedication and expertise, and we look forward to continuing this meaningful partnership.
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As our firm grew, our website and branding no longer reflected who we are or how we serve our clients. True Fit Marketing took the time to really understand our firm and delivered a modern, compliant, and professional website that perfectly shows our values and our team. The updated branding, functionality, and clarity across our services and locations have made a meaningful impact. We now have a digital presence that truly represents The Law Offices of McKelvey Kargo and supports our continued growth.
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The team at True Fit has been a been a seamless extension of our business. As a group of legacy companies launching under new ownership and a new brand True Fit has balanced our new approach while supporting the long history of our businesses. True Fit is agile and responsive to our changing needs and brings a high level of support with technology, socials and total brand marketing and development.
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