Working with the True Fit Marketing team has been a fantastic experience. They’re incredibly responsive, adaptive, and flexible—always ready to pivot when needed. We’ve seen a lot of value in everything they’ve delivered, from websites and podcasts to design, photography, and video production. Their expertise shows in every detail, and it’s clear they’re committed to producing high-quality work across the board.
”Case Study: Chemstream
Engineering a Cohesive Brand and Marketing Strategy for a National Chemical Solutions Provider
About the Partner
Chemstream is a chemical solutions company serving a wide range of industrial and energy markets across the United States. Their expertise spans oil and gas, industrial processing, mining, municipal services, manufacturing, and more. With in-house laboratory capabilities, a safety-first culture, and a customized approach to each client, Chemstream is a trusted partner for businesses seeking results-driven chemical programs.
A Ground-Up Partnership Built on Strategy
Chemstream was introduced to True Fit Marketing through a local professional connection who understood our ability to build brands with precision and purpose. At the time, Chemstream was growing quickly but lacked the foundational marketing elements to match its momentum. There wasn’t a unified brand identity, marketing collateral was outdated, there was a minimal online presence, and no internal marketing team.
True Fit Marketing began with a series of discovery meetings that brought Chemstream’s executive leadership to the table: the CEO, COO, CFO, and several Directors of Operations. These conversations grew in depth and scope as each of the partners uncovered how much potential there was to build something truly comprehensive. The more everyone learned about each other’s services, capabilities, and business objectives, the clearer the roadmap became.
From Identity to Execution: Building the Foundation
True Fit Marketing started by reimagining Chemstream’s brand identity. Multiple inconsistent logos were consolidated into one modern, unified mark. From there, our creative team built a complete brand guide, ensuring consistency across every visual and written touchpoint. From apparel and business cards to conference swag and internal documents, the updated branding now reflects Chemstream’s technical strength and modern edge.
Next, the True Fit Marketing web team launched a complete redesign of Chemstream’s website. The new website showcases the company’s custom solutions, laboratory capabilities, and market expertise in a format that speaks directly to operations leaders, engineers, and decision-makers. With clarity, ease of use, and strong visuals, the website now communicates Chemstream’s value as a solutions provider, not just a supplier.
Ongoing Strategy and Full-Service Execution
Once the foundation was in place, we transitioned into a full-service marketing partner role, operating as Chemstream’s fractional CMO. We manage every aspect of their marketing such as strategy, content, design, social media, digital ads, video production, and trade show support.
The True Fit Marketing team has even spent time on-site at several Chemstream locations to get a first-person perspective of their day-to-day operations. From meeting boots-on-the-ground team members to connecting with operations managers, this immersive approach helped our team develop authentic content and better understand the complex products and services our team is marketing.
The True Fit Marketing social team continues to learn about Chemstream’s evolving capabilities and service lines, helping build out content that introduces each product and solution in a way that’s clear, informative, and tailored to their audience. Targeted ad campaigns were also launched to grow awareness and position Chemstream’s expertise across the U.S.
Why This Partnership Works
What makes our work with Chemstream so successful is the strength of the relationship. The company appointed one main point of contact, a senior team member with a deep understanding of both their business and ours. This has streamlined communication, accelerated turnaround times, and fostered a true sense of partnership.
The True Fit Marketing team maintains consistent, open communication with Chemstream’s leadership team and are treated as an extension of their business, not just a vendor. They look to True Fit Marketing as a trusted partner, one who understands how to communicate technical content with accuracy, clarity, and purpose.
Our facility has been with True Fit Marketing for well over 5 years. They have worked with us through multiple website changes and updates, facilitated our social media and email marketing campaigns. Additionally, they are on-site monthly to help film our videos and to capture photos of all events we host. They go above and beyond to work with us and even participate in all of the crazy events and ideas we have! As with many businesses, our industry drastically changed during the pandemic, and True Fit Marketing helped keep us ahead of our members and customers. They made sure we continued our growth even during closures and uncertainty. The team at True Fit Marketing has helped us develop our brand and community, especially showing our authenticity and strengths as a fitness center. We have been able to directly market to everyone who relates and identifies with our mission thanks to the efforts of the True Fit Marketing team. Their ideas, vision, professionalism and knowledge have helped us become a leader in the market in this area. We look forward to continued growth and partnership with True Fit Marketing!
” Read More
Working with the True Fit Marketing team has been a fantastic experience. They’re incredibly responsive, adaptive, and flexible—always ready to pivot when needed. We’ve seen a lot of value in everything they’ve delivered, from websites and podcasts to design, photography, and video production. Their expertise shows in every detail, and it’s clear they’re committed to producing high-quality work across the board.
” Read More
Food Helpers/dba Greater Washington County Food Bank, Canonsburg, PA, extends our sincere thanks to the incredible team at True Fit Marketing for their outstanding work on our Food Helpers’ website redesign. Their creativity, expertise, and dedication have truly transformed our online presence, and we’re thrilled with the results. We highly recommend their services to any organization looking for innovative marketing solutions and a seamless redesign experience. Thank you True Fit Marketing for helping us take our brand to the next level!
” Read More
Penn Highlands Healthcare’s professional relationship with True Fit Marketing began more than a decade ago when I first worked with Arlea Hoffman on a digital marketing project. I valued her insight, strategic planning and creativity — but most of all her integrity.
It was only natural that when Arlea founded True Fit Marketing in 2018, we would continue working together. Through the years, Penn Highlands Healthcare has relied on her professional team to help us create engaging testimonial videos as well as still photography that captures the personalities of our physicians and patients. In addition, True Fit Marketing has worked with us to provide still and drone images at facilities throughout our system in Northwest, Central and Southwest Pennsylvania.
The team is incredible. Their passion is helping organizations tell their stories through multi-channel marketing; and no request is too large or small for them. They are talented and tech savvy.
The Marketing Department at Penn Highlands Healthcare finds True Fit Marketing to be an invaluable marketing partner!
” Read More
True Fit Marketing worked with us as a collaborative partner to make our vision of real-time transparent disclosures on a seamless, comprehensive, and easy to navigate website a reality. The TFM team’s responsiveness and their commitment to our company’s vision made this innovative and intense project possible, and incredibly satisfying and enjoyable to work through at the same time!
” Read More
We began working with True Fit Marketing approximately nine months ago, and the experience has been outstanding. I appreciate having a dedicated team capable of addressing any request, complemented by a single point of contact. They have done an amazing job incorporating everything we wanted. I love how they keep us engaged and the projects moving forward. I like how they engage with our partners and suppliers to work toward common goals. I am looking forward to many more years of this partnership.
” Read More
True Fit Marketing has been an invaluable partner to the Women’s Energy Network of Greater Pittsburgh, especially in their support of our annual gala. Their team brings creativity, professionalism, and a deep understanding of our mission to every stage of the event—from pre-event planning and multimedia production to on-site support and post-event promotion.
Their attention to detail and ability to capture the spirit of our organization through compelling visuals and messaging have elevated the quality and impact of our gala year after year. We are incredibly grateful for their dedication and expertise, and we look forward to continuing this meaningful partnership.
” Read More
As our firm grew, our website and branding no longer reflected who we are or how we serve our clients. True Fit Marketing took the time to really understand our firm and delivered a modern, compliant, and professional website that perfectly shows our values and our team. The updated branding, functionality, and clarity across our services and locations have made a meaningful impact. We now have a digital presence that truly represents The Law Offices of McKelvey Kargo and supports our continued growth.
” Read More
The team at True Fit has been a been a seamless extension of our business. As a group of legacy companies launching under new ownership and a new brand True Fit has balanced our new approach while supporting the long history of our businesses. True Fit is agile and responsive to our changing needs and brings a high level of support with technology, socials and total brand marketing and development.
” Read More