Penn Highlands Healthcare’s professional relationship with True Fit Marketing began more than a decade ago when I first worked with Arlea Hoffman on a digital marketing project. I valued her insight, strategic planning and creativity — but most of all her integrity.
It was only natural that when Arlea founded True Fit Marketing in 2018, we would continue working together. Through the years, Penn Highlands Healthcare has relied on her professional team to help us create engaging testimonial videos as well as still photography that captures the personalities of our physicians and patients. In addition, True Fit Marketing has worked with us to provide still and drone images at facilities throughout our system in Northwest, Central and Southwest Pennsylvania.
The team is incredible. Their passion is helping organizations tell their stories through multi-channel marketing; and no request is too large or small for them. They are talented and tech savvy.
The Marketing Department at Penn Highlands Healthcare finds True Fit Marketing to be an invaluable marketing partner!
”Case Study: Penn Highlands Healthcare
A Multimedia Partnership Built on Relationships, Trust and Regional Expertise
About the Partner
Penn Highlands Healthcare is a growing regional healthcare system serving communities across Pennsylvania. After acquiring Mon Valley Hospital, they began the process of rebranding their southwestern PA location under the Penn Highlands name. With this expansion came a new marketing challenge: telling a unified brand story while still connecting locally with the Mon Valley community. That’s where True Fit Marketing came in.
The Beginning of a New Chapter
The True Fit Marketing team had previously worked with the Mon Valley Hospital marketing team on various marketing efforts, so when Penn Highlands Healthcare acquired the hospital, they returned to True Fit Marketing for support in launching a multi-phase rebranding campaign. As a local agency familiar with the community, our team was ready to guide them along a new marketing journey, this time with a broader vision and an even larger audience.
Our Role in the Journey
In the discovery meeting, True Fit Marketing met with Penn Highlands’ internal marketing team, who oversee communications across multiple hospital locations. Together a multi-year roadmap with clear goals and deliverables was outlined. Each phase was built to position Penn Highlands as a trusted, accessible healthcare provider with top-tier physicians and care options right here in the Mon Valley. They wanted to focus on local care without having to drive hours away to larger cities.
The True Fit Marketing team led the following:
- Meet the Physician Video Series
True Fit Marketing collaborated with physician managers to schedule, film, and produce more than 20 physician videos that introduced local doctors and specialists to the community. Each video was designed to highlight the wide range of healthcare services available in the Mon Valley without the need to travel to Pittsburgh or beyond. These professionally produced pieces now serve as powerful advertising tools across Penn Highlands’ media channels. - Physician and Patient Testimonials
The second phase of the project included deeper storytelling. Our team helped craft compelling video narratives featuring physicians and their patients. These stories aligned closely with Penn Highlands’ mission: delivering quality, personalized care, locally. The testimonial videos helped reinforce the value of the new system while honoring the legacy of care in the region. - Professional Headshots and Marketing Collateral
To support brand consistency, our photographer captured updated headshots of the physicians at various locations. These high-quality images were used across printed materials, website profiles, and advertising pieces, maintaining a polished, professional look throughout all marketing efforts. - Drone and Location Videography
Our multimedia team also captured drone footage of Penn Highlands’ locations across Pennsylvania, from southwestern to northeastern regions. This visual content became essential in website design, commercials, and promotional content.
Why the Partnership Works
Even with a strong in-house marketing team, Penn Highlands recognized the need for a local agency that could bring multimedia expertise and regional understanding to the table. They leaned on True Fit Marketing to provide the creative execution that their internal team did not have the bandwidth or specialty to manage.
Our team adapted quickly, remained flexible in scheduling across multiple locations, and delivered consistently branded content that matched Penn Highlands’ identity. Clear communication, shared goals, and a mutual respect for timelines and expectations have made this partnership successful and enjoyable.
A Local Marketing Partner That Understands the Bigger Picture
For True Fit Marketing, being a local agency means more than just proximity. It means understanding the community, knowing the market, and being able to act quickly when clients need us. With Penn Highlands Healthcare, True Fit Marketing is proud to serve as a trusted partner on their ongoing marketing path, helping them expand their reach and reinforce their mission across Pennsylvania.
Our facility has been with True Fit Marketing for well over 5 years. They have worked with us through multiple website changes and updates, facilitated our social media and email marketing campaigns. Additionally, they are on-site monthly to help film our videos and to capture photos of all events we host. They go above and beyond to work with us and even participate in all of the crazy events and ideas we have! As with many businesses, our industry drastically changed during the pandemic, and True Fit Marketing helped keep us ahead of our members and customers. They made sure we continued our growth even during closures and uncertainty. The team at True Fit Marketing has helped us develop our brand and community, especially showing our authenticity and strengths as a fitness center. We have been able to directly market to everyone who relates and identifies with our mission thanks to the efforts of the True Fit Marketing team. Their ideas, vision, professionalism and knowledge have helped us become a leader in the market in this area. We look forward to continued growth and partnership with True Fit Marketing!
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Working with the True Fit Marketing team has been a fantastic experience. They’re incredibly responsive, adaptive, and flexible—always ready to pivot when needed. We’ve seen a lot of value in everything they’ve delivered, from websites and podcasts to design, photography, and video production. Their expertise shows in every detail, and it’s clear they’re committed to producing high-quality work across the board.
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Food Helpers/dba Greater Washington County Food Bank, Canonsburg, PA, extends our sincere thanks to the incredible team at True Fit Marketing for their outstanding work on our Food Helpers’ website redesign. Their creativity, expertise, and dedication have truly transformed our online presence, and we’re thrilled with the results. We highly recommend their services to any organization looking for innovative marketing solutions and a seamless redesign experience. Thank you True Fit Marketing for helping us take our brand to the next level!
” Read More
Penn Highlands Healthcare’s professional relationship with True Fit Marketing began more than a decade ago when I first worked with Arlea Hoffman on a digital marketing project. I valued her insight, strategic planning and creativity — but most of all her integrity.
It was only natural that when Arlea founded True Fit Marketing in 2018, we would continue working together. Through the years, Penn Highlands Healthcare has relied on her professional team to help us create engaging testimonial videos as well as still photography that captures the personalities of our physicians and patients. In addition, True Fit Marketing has worked with us to provide still and drone images at facilities throughout our system in Northwest, Central and Southwest Pennsylvania.
The team is incredible. Their passion is helping organizations tell their stories through multi-channel marketing; and no request is too large or small for them. They are talented and tech savvy.
The Marketing Department at Penn Highlands Healthcare finds True Fit Marketing to be an invaluable marketing partner!
” Read More
True Fit Marketing worked with us as a collaborative partner to make our vision of real-time transparent disclosures on a seamless, comprehensive, and easy to navigate website a reality. The TFM team’s responsiveness and their commitment to our company’s vision made this innovative and intense project possible, and incredibly satisfying and enjoyable to work through at the same time!
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We began working with True Fit Marketing approximately nine months ago, and the experience has been outstanding. I appreciate having a dedicated team capable of addressing any request, complemented by a single point of contact. They have done an amazing job incorporating everything we wanted. I love how they keep us engaged and the projects moving forward. I like how they engage with our partners and suppliers to work toward common goals. I am looking forward to many more years of this partnership.
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True Fit Marketing has been an invaluable partner to the Women’s Energy Network of Greater Pittsburgh, especially in their support of our annual gala. Their team brings creativity, professionalism, and a deep understanding of our mission to every stage of the event—from pre-event planning and multimedia production to on-site support and post-event promotion.
Their attention to detail and ability to capture the spirit of our organization through compelling visuals and messaging have elevated the quality and impact of our gala year after year. We are incredibly grateful for their dedication and expertise, and we look forward to continuing this meaningful partnership.
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As our firm grew, our website and branding no longer reflected who we are or how we serve our clients. True Fit Marketing took the time to really understand our firm and delivered a modern, compliant, and professional website that perfectly shows our values and our team. The updated branding, functionality, and clarity across our services and locations have made a meaningful impact. We now have a digital presence that truly represents The Law Offices of McKelvey Kargo and supports our continued growth.
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The team at True Fit has been a been a seamless extension of our business. As a group of legacy companies launching under new ownership and a new brand True Fit has balanced our new approach while supporting the long history of our businesses. True Fit is agile and responsive to our changing needs and brings a high level of support with technology, socials and total brand marketing and development.
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