True Fit Marketing has been an invaluable partner to the Women’s Energy Network of Greater Pittsburgh, especially in their support of our annual gala. Their team brings creativity, professionalism, and a deep understanding of our mission to every stage of the event—from pre-event planning and multimedia production to on-site support and post-event promotion.
Their attention to detail and ability to capture the spirit of our organization through compelling visuals and messaging have elevated the quality and impact of our gala year after year. We are incredibly grateful for their dedication and expertise, and we look forward to continuing this meaningful partnership.
”Case Study: Women’s Energy Network Greater Pittsburgh
Capturing a Signature Event and Elevating Its Impact Through Strategic Multimedia
About the Partner
The Women’s Energy Network (WEN) Greater Pittsburgh Chapter is a professional organization dedicated to supporting women who work across the energy chain. Their annual Gala is one of the chapter’s most prominent events, celebrating outstanding individuals and companies making a difference in the industry. The evening brings together more than 300 professionals, sponsors, and honorees for an inspiring night of recognition, connection, and storytelling.
What True Fit Marketing Provides
True Fit Marketing has partnered with WEN Greater Pittsburgh as the multimedia partner for the annual Gala since 2023. From pre-event storytelling to full event coverage and post-event assets, True Fit Marketing helps WEN not only highlight the success of the evening but extend its reach and impact well beyond one night.
Through multiple discovery meetings each year, True Fit Marketing collaborates with the current event team, led by the president-elect of WEN, while the sitting president speaks at the event. With new leadership planning the Gala annually, this rotating structure requires a consistent partner who understands the history, expectations, and long-term vision of the organization and event. True Fit Marketing fills that role, providing continuity, creativity, and execution from year to year.
Strategic Multimedia for Long-Term Impact
Leading up to the Gala, True Fit Marketing produces a series of promotional and honoree videos, generally around 10 in total, including:
- Awardee spotlight videos
- Teaser and hype videos
- Sponsor and partner highlight reels
These are used in event promotions, email campaigns, and social media to drive ticket sales and increase sponsor visibility.
During the Gala, True Fit Marketing provides full-scale multimedia coverage including photography, videography, and drone footage of the venue. The team captures the evening’s energy and elegance while simultaneously managing logistics for a smooth and respectful filming and photography experience.
A key deliverable each year is the 48-hour sneak peek package, which includes a curated set of 20–25 edited images for WEN to quickly share with attendees, honorees, and sponsors. This is followed by the delivery of over 200 professionally edited photos and a 2–3 minute highlight video that becomes a cornerstone of future event promotions.
Why the Partnership Works
WEN Greater Pittsburgh and True Fit Marketing have established a partnership rooted in trust, adaptability, and clear communication. While the president-elect changes each year, True Fit Marketing provides a strong foundation of institutional knowledge, ensuring each new leader feels supported. The collaboration is efficient, creative, and mutually beneficial, with each year bringing fresh energy and each Gala building upon the last.
The multimedia strategy crafted by True Fit Marketing supports WEN’s mission to recognize female professionals and the companies that champion them. The content not only honors awardees and uplifts sponsors, but also builds a library of assets that reinforces WEN’s credibility and reach throughout the year.
True Fit Marketing takes pride in handling the detailed planning and coordination it takes to arrange video interviews, manage onsite shoots, and deliver high-quality visual content on tight timelines. The result is more than an event recap. It’s a lasting celebration of professional excellence that continues to build WEN’s brand and community engagement across the Greater Pittsburgh region.
Our facility has been with True Fit Marketing for well over 5 years. They have worked with us through multiple website changes and updates, facilitated our social media and email marketing campaigns. Additionally, they are on-site monthly to help film our videos and to capture photos of all events we host. They go above and beyond to work with us and even participate in all of the crazy events and ideas we have! As with many businesses, our industry drastically changed during the pandemic, and True Fit Marketing helped keep us ahead of our members and customers. They made sure we continued our growth even during closures and uncertainty. The team at True Fit Marketing has helped us develop our brand and community, especially showing our authenticity and strengths as a fitness center. We have been able to directly market to everyone who relates and identifies with our mission thanks to the efforts of the True Fit Marketing team. Their ideas, vision, professionalism and knowledge have helped us become a leader in the market in this area. We look forward to continued growth and partnership with True Fit Marketing!Â
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Working with the True Fit Marketing team has been a fantastic experience. They’re incredibly responsive, adaptive, and flexible—always ready to pivot when needed. We’ve seen a lot of value in everything they’ve delivered, from websites and podcasts to design, photography, and video production. Their expertise shows in every detail, and it’s clear they’re committed to producing high-quality work across the board.
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Food Helpers/dba Greater Washington County Food Bank, Canonsburg, PA, extends our sincere thanks to the incredible team at True Fit Marketing for their outstanding work on our Food Helpers’ website redesign. Their creativity, expertise, and dedication have truly transformed our online presence, and we’re thrilled with the results. We highly recommend their services to any organization looking for innovative marketing solutions and a seamless redesign experience. Thank you True Fit Marketing for helping us take our brand to the next level!
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Penn Highlands Healthcare’s professional relationship with True Fit Marketing began more than a decade ago when I first worked with Arlea Hoffman on a digital marketing project. I valued her insight, strategic planning and creativity — but most of all her integrity.
It was only natural that when Arlea founded True Fit Marketing in 2018, we would continue working together. Through the years, Penn Highlands Healthcare has relied on her professional team to help us create engaging testimonial videos as well as still photography that captures the personalities of our physicians and patients. In addition, True Fit Marketing has worked with us to provide still and drone images at facilities throughout our system in Northwest, Central and Southwest Pennsylvania.
The team is incredible. Their passion is helping organizations tell their stories through multi-channel marketing; and no request is too large or small for them. They are talented and tech savvy.
The Marketing Department at Penn Highlands Healthcare finds True Fit Marketing to be an invaluable marketing partner!
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True Fit Marketing worked with us as a collaborative partner to make our vision of real-time transparent disclosures on a seamless, comprehensive, and easy to navigate website a reality. The TFM team’s responsiveness and their commitment to our company’s vision made this innovative and intense project possible, and incredibly satisfying and enjoyable to work through at the same time!
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We began working with True Fit Marketing approximately nine months ago, and the experience has been outstanding. I appreciate having a dedicated team capable of addressing any request, complemented by a single point of contact. They have done an amazing job incorporating everything we wanted. I love how they keep us engaged and the projects moving forward. I like how they engage with our partners and suppliers to work toward common goals. I am looking forward to many more years of this partnership.Â
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True Fit Marketing has been an invaluable partner to the Women’s Energy Network of Greater Pittsburgh, especially in their support of our annual gala. Their team brings creativity, professionalism, and a deep understanding of our mission to every stage of the event—from pre-event planning and multimedia production to on-site support and post-event promotion.
Their attention to detail and ability to capture the spirit of our organization through compelling visuals and messaging have elevated the quality and impact of our gala year after year. We are incredibly grateful for their dedication and expertise, and we look forward to continuing this meaningful partnership.
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As our firm grew, our website and branding no longer reflected who we are or how we serve our clients. True Fit Marketing took the time to really understand our firm and delivered a modern, compliant, and professional website that perfectly shows our values and our team. The updated branding, functionality, and clarity across our services and locations have made a meaningful impact. We now have a digital presence that truly represents The Law Offices of McKelvey Kargo and supports our continued growth.
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The team at True Fit has been a been a seamless extension of our business. As a group of legacy companies launching under new ownership and a new brand True Fit has balanced our new approach while supporting the long history of our businesses. True Fit is agile and responsive to our changing needs and brings a high level of support with technology, socials and total brand marketing and development.
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