Finding the Ideal Balance: How Frequently Should Your Business Share on Facebook?

Published December 8, 2023

Many business owners ask us the common question: how often should my business post on social media, specifically Facebook? Although every business is unique, there are several suggestions to determine the ideal frequency when sharing on social media.

Understanding Your Audience

Facebook Insights is a built-in analytics tool that can be used to determine who your audience is on Facebook. It provides valuable data on your page’s performance, audience demographics, and engagement metrics. The “Audience” tab in Insights contains information such as age, gender, location, and interests of your followers. Once you’ve gained a better understanding of your Facebook audience, you can tailor your marketing efforts towards them or draw in new followers who may not yet be on your page.

Quality Over Quantity

Assessing the value of social media posts, such as Facebook posts, can be subjective and may vary depending on the specific goals and audience of the business. A successful post should be relevant to your target audience. When creating content, take into account their interests, needs, and preferences. You should also align the post with your brand identity and the expectations of your followers. Engagement metrics like likes, comments, and shares can give you an idea of what posts perform best. Higher engagement usually means that the content is resonating with your audience. Clicks are also a form of engagement and can help drive traffic to your website. If the post is part of a marketing campaign with specific goals, track conversion rates and assess how many users take the desired action, such as making a purchase or subscribing to a newsletter.

Consistency is Key

Determining the optimal times to post on Facebook for your specific audience involves a combination of data analysis, experimentation, and understanding your audience’s behavior. Facebook Insights can be used to determine when your audience is most active. Look for the “When Your Fans Are Online” graph in the “Posts” section of your Facebook Page, which shows the days and times when your followers are typically active. It is important to consider the habits and lifestyles of your target audience. For instance, if your audience consists of working professionals, posting during lunch breaks or after work hours might be effective. Keep in mind that the optimal posting times may change over time, so re-assess and adapt your strategy based on the latest data and trends. Combine quantitative data with qualitative insights to gain a comprehensive understanding of when your audience is most receptive to your content.

So, How Often Should A Business Post?

For many businesses, posting twice a week on Facebook is an excellent starting point, but the effectiveness varies depending on several factors we previously discussed. The social media environment is ever-changing, and what works for one business may not work the same way for another. As you gain insight into your audience’s behavior and preferences, you can adjust your posting frequency accordingly. Regularly reevaluate your social media strategy based on data and feedback to ensure that it aligns with your business objectives.

5 Tips for Building a Content Calendar for 2024 with Your Marketing Team

Published November 30, 2023

A content calendar is a critical tool for your digital presence and is essential for planning and distributing content on social media. Think of it as a blueprint that directs your online storytelling efforts across various platforms. While a content calendar provides structure, it’s also adaptable. This flexibility allows us to respond to current events, industry trends, and audience feedback, ensuring your brand remains relevant and dynamic.

Here are five tips for creating a content calendar for 2024 with your marketing team:

  1. Align with Business Goals and Events: Start by understanding your marketing agency’s overarching goals and your business goals for 2024. Identify key business milestones, product launches, and events that are planned internally, and share them with your marketing team. Create thematic content around these significant initiatives, ensuring that your content enhances your overall marketing objectives. Also, consider which social media channels are best for each goal and event.
  2. Consider Seasonality, Trends, and Business Specific Dates: Take into account the seasonality of your industry and the target audience’s behavior throughout the year. Certain times may be more opportune for specific types of content or promotions. Incorporate industry trends into your content calendar to stay relevant and engage with current audience interests. Share employee birthdays, promotions, good news, business anniversaries, and other relevant news.
  3. Diversify Content Types: Plan a mix of content types to keep your audience engaged. Experiment with different content formats and distribution channels to see what resonates best with your audience. This diversity not only keeps your strategy fresh but also accommodates different preferences and consumption habits. And don’t forget to re-use the content that you have, just in a different way.
  4. Establish a Consistent Posting Schedule: Consistency is key in content marketing. Establish a regular posting schedule that aligns with your audience’s behavior. Your marketing team can use scheduling tools to plan and automate posts, but remain flexible to capitalize on real-time opportunities or address emerging trends.
  5. Integrate User-Generated Content and Feedback: Encourage user-generated content (UGC) to foster community engagement. Plan campaigns or activities that involve your audience in creating content, whether it’s through contests, challenges, or sharing their experiences. Monitor audience feedback and adjust your content strategy accordingly. Actively engage with your community to build a more dynamic and responsive content plan.

The Bottom Line

Remember to evaluate the performance of your content regularly and adjust your strategy as needed. Analytics and feedback should inform your ongoing content calendar refinement throughout the year, allowing you to continuously improve your strategy.

Why Posting on Social Media During the Holidays is Good Business

Published November 14, 2023

With the holiday season in full swing, businesses are vying for customer attention more than ever. Q3 Sprout Pulse survey data reveals that 89% of marketers will have kicked off their holiday marketing campaigns on social media by the end of November. However, there is a strong case for increasing social media posts during the holidays.

Online Shopping Increases

Holiday eCommerce sales are projected to increase by 10.3 to 12.8 percent compared to last year, according to Deloitte. With social media being a hotspot for finding the best deals, increasing your social media posts is likely to attract more sales.

People Take Time Off

With many people taking time off during the holidays, social media feeds tend to be flooded with activity. Adding some festive hashtags to your posts is a great way to catch people’s attention and engage with a wider audience.

Gratitude Tends to Rise

The holiday season is a time for sharing, giving, and connecting with others, making it the perfect chance to touch your audience’s hearts with meaningful posts. Consider creating a post, story, or reel that resonates with your audience long after the holiday season.

The Holidays are Fun

The holiday season provides a great opportunity to have fun with your audience and stand out from the competition. Polls, contests/giveaways, charities, holiday tips, discounts and sales, and more can be shared on social media to drive up engagement. Just remember to stay aligned with your business and audience.

The Bottom Line

The holiday season can be a crucial time for businesses to enhance brand recognition, connect with new audiences, captivate customers, and introduce new products. Take advantage of the countless opportunities that the holiday season brings by increasing your social media posts and engaging with your audience.

The Search To Find The Perfect Marketing Agency

Published October 17, 2023

So you’re interested in working with a marketing agency! That is great to hear. First off, simply because you are reading our blog post and we happen to be a marketing agency, but also because we want to make sure that you find an agency that is the perfect fit for your business. It may not be us and that is OK! But what we want to do is make sure you have the tools and resources to find that perfect agency. Here’s how.

What is a Marketing Agency?

A marketing agency is a company that provides various marketing services to businesses and organizations. These services can include:

  • Market research
  • Advertising
  • Branding
  • Video production
  • Photography
  • Social media management 
  • And so much more! 

Marketing agencies work with their clients to develop strategies and campaigns that will help them reach their target audiences and achieve their marketing goals. They should also provide analytics and reporting to help their clients measure the effectiveness of their marketing efforts. 

Some marketing agencies specialize in specific industries or types of marketing, while others offer a wide range of services to clients in various fields. Overall, the goal of a marketing agency is to help its clients promote their products or services and increase their brand awareness and sales and become one with their client’s brand.

How Working With An Agency Can Benefit Your Business

Working with a marketing agency can provide many benefits for your business. Since a marketing agency is a team of professionals who specialize in promoting and growing businesses through various marketing channels, you not only get one person but a whole team to work on your account. Here are some reasons why you should consider working with a marketing agency:

  1. Expertise: Marketing agencies have a team of experts who specialize in different areas of marketing, such as social media marketing, search engine optimization, content marketing, and more. By working with a marketing agency, you can tap into their expertise and get access to the latest marketing strategies and techniques.
  2. Cost-effective: Hiring an in-house marketing team can be expensive, especially for small businesses. By working with a marketing agency, you can get access to a team of marketing professionals at a fraction of the cost of hiring an in-house team.
  3. Save time: Marketing can be time-consuming, especially if you don’t have the expertise or resources to do it effectively. By working with a marketing agency, you can free up your time and focus on other important aspects of your business.
  4. Results-driven: Marketing agencies are focused on delivering results for their clients. They will work with you to set goals and create a customized marketing plan to help you achieve those goals.
  5. Stay ahead of the competition: A marketing agency can help you stay ahead of the competition by keeping up with the latest marketing trends and tactics. They will ensure that your business is using the most effective marketing strategies to reach your target audience and grow your business.

Where Do I Look to Find A Marketing Agency?

Finding the right marketing agency can be a daunting task, but with the right approach, it can be much easier. The first step is to determine your needs and goals for this agency. Then, you can begin your search by asking for referrals from colleagues or friends who have used marketing agencies before. You can also search online for marketing agencies in your area and read reviews from their past clients. Here are some top websites to start your hunt on:

Once you have a list of potential agencies, start by checking their website and social media networks to see if their style and expertise match your needs. It’s important to schedule a meeting or phone call with the agency to discuss your goals and evaluate their experience and approach. Be sure to ask about their pricing structure, timeline, and success rates with similar projects.

The Bottom Line

Overall, working with a marketing agency can be a great investment for your business. It can help you save time and money, while also delivering results and helping you stay ahead of the competition. Ultimately, the right marketing agency for you will be one that understands your business and can help you achieve your goals in a creative and effective way. Take your time and do your research to find the perfect fit for your needs.

Webinars – A Great Way to Reach Your Audience & How To Do It

Published October 10, 2023

A webinar is an online seminar or presentation that allows you to connect with your audience in real-time. Webinars are an excellent tool for learning and staying up-to-date on the latest trends in various industries from many different professionals. They offer a wide range of benefits that make them an attractive option for individuals, businesses, and organizations alike.

One of the most significant advantages of viewing webinars is that they are accessible from anywhere with an Internet connection. This means that you can attend a webinar from the comfort of your own home or office, without having to worry about travel expenses or time constraints. Additionally, many webinars are recorded, so you can watch them at your convenience if you’re unable to attend the live event.

Webinars are a great way to connect with a wide audience and share information or knowledge on a particular topic. Here are some basic steps to follow if you want to create your own webinar.

Determine Your Topic and Audience

Choosing a topic can be a challenging task, but understanding your audience can make the process much easier. It’s essential to know your audience’s pain points, interests, and what they want to learn. Once you have a clear understanding of what your audience wants, you can choose a topic that will resonate with them and keep them engaged.

The easiest topic is one you’re passionate about. Your passion for the topic will come through in your presentation, and it will make it more engaging for your audience. Choose a topic that you enjoy and are knowledgeable about.

You can also look at current trends, if you are knowledgeable and a leader on them. What are the hot topics in your industry right now? What are people talking about on social media? Look for ways to tie in current trends with your expertise if you are not 100% on top of them.

And our last suggestion is to talk about common problems or challenges your industry or audience members face. Give them solutions, who to contact, what to do, and so on. Ask them for their problems during the webinar so you can do future shows on them!

Plan Your Webinar

Select a platform that aligns with your needs. There are many options available, but some of the most popular ones include Zoom, GoToWebinar, and WebinarJam. These platforms offer various features such as screen sharing, polls, and Q&A sessions that allow you to engage with your audience.

Once you have chosen a platform, it’s time to create your presentation. You can use PowerPoint or other presentation software to create slides and visuals that will help you deliver your message. Be sure to keep your presentation clear, concise, and visually appealing to keep your audience engaged.

Before going live with your webinar, it’s essential to do a run-through and test your equipment to ensure everything is working correctly. It’s also helpful to rehearse your show and get feedback from a friend or colleague. This will help you identify any areas that need improvement and make sure you are fully prepared to deliver a successful and engaging presentation.

Promote Your Webinar

So how do you attract people to attend your webinar?

The answer is simple, promote your webinar through social media, email marketing, and other channels. Social media can be a powerful tool to get the word out about your webinar. You can create posts on your social media accounts such as Twitter, Facebook, and LinkedIn. Make sure to include all the necessary information for your webinar such as date, time, and registration details.

Email marketing is another effective way to promote your webinar. Send out emails to your subscribers and inform them about the upcoming webinar. Make sure to highlight the benefits of attending the webinar and give clear instructions on how to register for the event.

Moreover, it is essential to provide multiple reminders leading up to the webinar. Send out email reminders, create additional social media posts, and other promotional materials. Also, consider allowing people to add the webinar information to their online calendars so they will get a reminder to attend.

Follow Up

It is critical to provide attendees with any additional resources they may need after the event. This will help to reinforce the key takeaways from the webinar and make it easier for attendees to apply what they learned.

In addition to providing resources, it is also a good idea to share a recorded version of the webinar with attendees who were unable to attend. This will allow them to access the information and insights shared during the event at a time that is convenient for them. It also helps to build goodwill with your audience by showing that you are committed to providing value and helping them succeed.

By following up with attendees after your webinar, you can build stronger relationships with your audience and encourage them to attend future webinars. This can help to increase attendance and engagement, and ultimately lead to better results for your business or organization. 

The Bottom Line

Don’t try to cover too much in your webinar. Keep your topic focused and specific, so that you can provide in-depth information and solutions. And remember that time is money. People are usually blocking out a part of their usual day to give them your attention. Be vigilant of the webinar time and how long it lasts. By following these steps, you can create a successful webinar that will help you connect with your audience and achieve your goals.