What Is Reputation and Review Management?
Reputation and Review Management is reaching out to customers to have them review your business, monitoring those reviews, and responding to each one accordingly. In the digital age that we are in, many potential customers will look to reviews to see if they should patronize your business. You want to attract customers with amazing reviews. But we know that things happen and there could be a bad review. That’s why we help you to respond accordingly.
Why Would Your Business Need Reputation and Review Management?
You want your business to have a good reputation. According to a study by BrightLocal, “82% of consumers read reviews for local businesses, including 93% of people aged 35-54.” Because of this high statistic, you can’t afford to not pay attention to your reviews.
Do you know what people are saying about your business? Did you know it is an increasingly more important part of your SEO? SEO is a marketing discipline focused on growing visibility in search results.
There are many different platforms that reviews for businesses are left on and we get it, that’s a lot to manage and keep up with. But that’s why we’re here. True Fit Marketing will monitor, respond, and report to you the reviews and mentions your business is getting. Just like people making buying decisions, Google and other search engines are looking at your review scores to help rank you in search results against your competition. This is one place you cannot afford to forget in your marketing strategy…
It can be tempting to brush off reviews that are less than favorable, but the fact of the matter is that these reviews can’t and shouldn’t be ignored.
Our team will craft personal responses to each of your reviews. For certain cases, we will reach out to you to let you know about new reviews that are received. These certain cases include negative reviews or questions that are asked that we might not know the answer to. In the case of negative or unknown questions, we will still work with you and your team to help you craft the perfect reply to keep your business on the good side of reviews.
It also should be a priority to gain more reviews on the different platforms that your business is seen on. If you only have two reviews and one is a negative review from an off-day for your business, and the other is a great, 5-star review, then your average will not be where you want it to be.
This is a whole other side of digital marketing that many business owners don’t think about or realize that it’s important for them and their business. We will also work to find ways to get your business more reviews to add so that people can hear from many satisfied customers, not just one. After a customer makes a purchase, it’s smart to follow-up in an email and ask them to review your product or the service and ease of shopping. If your business provides a service such as massages or chiropractic appointments you can send out emails to your recent clients or patients, or ask for reviews on social media.
These reviews can then be used to showcase how wonderful your products or services are on the review platforms, but can also be shared to social media for great content with your customers singing your praises.
We’re Here When You Need Us!
Don’t put off managing your business reviews and reputation another day! Contact us to see how our service can help your business thrive.