Writer’s block is a real thing. It happens to a lot of content creators when the idea juices just aren’t flowing. Or maybe they have spent a lot of time writing lately and just need a mental break from putting words onto the screen. It is not an excuse. Sometimes those fingers just won’t type and the brain cells can’t put a sentence together. Luckily people in this industry tend to understand. We really do get it! But let’s be real. There is a job to do and content still needs to be pumped out. To help get those creative juices flowing, we were inspired by PracticalEcommerce’s recent blog about content ideas for February. So stemming off of their ideas and adding our own, here are some content ideas for the next time writer’s block happens.
How To Lists
No matter the time of the year, there are always going to be great topics to cover with how to lists. DIY shows and magazines have inspired many to try their hand at whatever it is they would like, but knowing how to do it is many times a block in the road for people. This is also true with marketing and social media. Think about all of those times that even you were thinking, “How do I do…” Social media is always changing so if there is something that has been updated, write a blog on “How to Navigate _____ Change” and list the changes and processes dealing with it. Don’t forget to also post about it on social media so that your followers are aware. If there is a special holiday coming up, like MLK Jr. Day, a post could be about “How To Appropriately Post About MLK Jr. Day” and the author could list ways to appropriately post and speak about this holiday.
Post About Popular Events
Since we are on the topic of holidays, let’s jump to events. Events sometimes outweigh social media posts over holidays. Sometimes! Especially with businesses as some need to tread lightly over holidays. We are speaking about the NFL’s “Big Game” is in February. The Sundance Film Festival is another big event that a lot of people know about. Mardi Gras, the Masters Golf Tournament, The Boston Marathon, college bowl games for football, any sports playoffs or finals really…but you get the point. These aren’t necessarily holidays, but if your followers enjoy these events, then it might be worthwhile posting something that relates to them.
As far as relatable things, there are a myriad of ideas! From recipes, to how to plan for a get together for the event. Are you a company that deals with sports equipment? Share a story of an athlete that is in the event. Are you a plumber? Talk about what it takes to handle an event like these. So many options, but the best part is using the hashtags that revolve around the events. Use these to your advantage! You can also see if there are particular events that are hosting anything on social media that you can join up with. So many content options!
Are There Holidays This Month?
This is similar to posting about popular events, but instead it is holidays. There are so many random holidays each month. From National Cat Day to National Ask a Stupid Question Day (September 28th, or whichever Friday or Monday is closer if it falls on a weekend). These are always fun things to post about on social media and can really drum up some good engagement and conversation.
And of course there are the typical holidays. Valentine’s Day, Easter, Thanksgiving, Christmas and so on. Be sensitive to your audience and know exactly what you want to post about each holiday. If you aren’t sure if you should post anything, it is likely better to just not post at all.
What is Trending?
Twitter is a good place to start to see what is trending. Sometimes they are off the wall, but other times, it is whatever is happening in the world. At the time of writing this blog, talk of the Mega Millions is trending. A quick topic that comes to mind that can relate to that is about luck and how lucky we are to work with such awesome clients. I could then go into how we have helped these clients reach their goals, but also how they have helped us (remember that it isn’t just about YOU. Don’t be braggy, but get to the point.)
Hitting up news outlets and search engine homepages are sometimes other good places to see what is trending. And of course, other social media networks like TikTok if you are in the mood to see what the latest dance craze is or some bonkers challenge!
Share What You’re Reading, Eating, Watching…
People love to relate to each other. And even though you might be a “business”, there are still humans working behind the scenes to make it operate. I love to read about what CEOs, Directors, Managers, even the front line workers are doing because they put both legs in their pants just like I do everyday! And maybe they have some awesome insight or opinion about whatever they are doing that might inspire others.
The Bottom Line
If there is something going on that you think is interesting or important to share, then it is likely that others will too. Even the simplest content is refreshing because it might be short, sweet and to the point. The fluff and extra text just sometimes aren’t worth it and you can generate better responses without it. Don’t forget to get as much reach out of all of your content that you create. Blogs can become podcasts, social media posts, videos, and so much more! And as always, if you need content creators or a marketing brainstorm session, reach out to us!