Statewide Restrictions for COVID-19

Updated: July 16th, 2020 at 10:00 a.m.

On July 15th, 2020 Governor Tom Wolf announced new statewide restrictions to help fight against the COVID-19 surge in cases that Pennsylvania has been seeing. Earlier this month, it was announced that Allegheny and Philadelphia Counties had local guidelines that other counties did not have to follow, including not allowing alcohol to be served at restaurants and bars, but they were still allowed to sell it as take-out. 

Effective July 16th the following restrictions were put into a place statewide from Governor Tom Wolf:

• Indoor dining will be reduced to 25% capacity.

• Bars will only be open for sit-down meals and alcoholic beverages can only be served with food, bar service is prohibited.

• Telework is now mandated wherever it is feasible to. If telework is not possible, all COVID-19 policies and CDC guidelines must be followed.

• Indoor gatherings are only allowed to be 25 people or less.

• Outdoor gatherings are only permitted to be 250 people or less.

• All nightclubs are prohibited from operating.

View the Pennsylvania COVID-19 dashboard here.

View Governor Wolf’s statewide response here.

“During the past week, we have seen an unsettling climb in new COVID-19 cases,” Gov. Wolf said. “When we hit our peak on April 9, we had nearly two thousand new cases that day with other days’ cases hovering around 1,000,” (Governor.PA.Gov).

Because of this surge, Dr. Levine and Governor Wolf signed new orders for mitigation efforts to help flatten the curve of cases in Pennsylvania.

Bars and restaurants are allowed to still offer take-out, delivery, and dine-in if they follow the guidance from the order. This guidance includes, bar service prohibiting, only sit-down service (at a table or booth) is allowed. Take-out sales of alcoholic beverages is still permitted. Alcohol can only be served at the restaurant or bar when a meal is also being served to that party. Outdoor seating is still available. Masks are still required upon entering, masks must be worn by staff, and social distancing guidelines must still be followed. Indoor dining is limited to 25% of the occupancy of that restaurant.

Nightclubs are not permitted to operate under this new restriction.

Other events and gatherings must adhere to the following restrictions. Indoor events and gatherings must be 25 people or less. Outdoor gatherings must be 250 people or less. This maximum for indoor and outdoor gatherings includes staff.

All businesses are required to utilize teleworking capabilities. If teleworking is not possible, then the business safety order, worker safety order, and masking order must be followed.

Gyms and fitness facilities are allowed to continue operations, however it is suggested to prioritize outdoor activities. Social distancing requirements, masking requirements, and gathering limitations must be followed. 

Businesses not following these guidelines could be subject to fines, business closure, or other measures (Governor.PA.Gov).

Local playgrounds, community pools, and outdoor activities are still open. 

At True Fit Marketing we are committed to staying informed on the latest news that affects businesses. If you need help with any messaging, social media, or marketing during this time, please reach out. We love talking with and meeting new people!

Facebook, Instagram, Google, LinkedIn, Twitter, Tik Tok, Snapchat, Pinterest, oh my!

Posting Frequencies

Social media can be very overwhelming because of how many different platforms there are, what messages should go on different platforms, and which times are best for posting.

There are numerous articles out there that claim they have the perfect recipe for social media posts. Social media platforms all have algorithms that consistently change to give their users the best experiences based on the purpose of that platform. These are are the deciding factors of what comes up in your followers or friend’s news feeds. As a business, you want to make sure that your content is coming up in potential customers and existing customer’s feeds. 

For this article, we will discuss posting frequency for Facebook, Google, and Instagram. If you have questions about other social media, please contact us and we would be more than happy to help you develop a strategy.

Quality over Quantity

Although there is contradicting information about posting frequency, one thing always reigns through: posting quality content is more important than the amount you post. Your business does not want to be known for spamming with unrelated content just because you feel that you should be posting a certain amount every day or week. Make sure your content is informational and valuable to your followers and potential followers. They want to follow you for a reason – make sure you are listening to what they would like to hear more about so you can continue to be a resource.

Facebook

Did you know that Facebook has over 2.6 billion monthly users? This makes it the biggest social media worldwide, according to Statista. Because of the incredibly high amount of users, it’s impossible for small businesses to ignore this marketing tool. We hear all of the time that Facebook is dying and that people think they need to switch to other social media sites, but Facebook is still towering over all of the other socials.

Source: Statista.com

It’s suggested that you should post 2-3 times per week and absolutely no more than once per day. As touched on previously, the Facebook algorithm does not like it when there are too many posts and will not show your content to as many of your followers if you over post. 

Google My Business

Google My Business replaced Google Plus. Many small businesses are not aware of their Google My Business page or how to claim and verify it. We are experienced in helping businesses claim, set up, and verify their listings, along with creating strategy on consistent information updates and posting.

This is not your normal social media feed. It’s recommended that you post on Google My Business once a week. You can post updates, offers, and service changes. Google My Business continues to be incredibly helpful and useful throughout the COVID pandemic. You can change your hours to temporary hours, let customers know what services you’re offering, such as restaurants if they are open for dine-in or just take out, and communicate updates about reopening dates. Pandemic aside, you can also post special hours, such as holidays you are closed for or only open until a certain time.

Watch our video about how and where to update hours:

Instagram

Posting frequency can depend on the number of followers you have. On average, large businesses post about 1.5 times a day. Since Instagram is such a visual platform, it can be daunting to post creative and original content so often. As we mentioned before, quality content is better than quantity. You want your followers to look forward to your posts and have them be aesthetically pleasing.

There’s a lot to consider when building your business’s social media strategy. It’s important to frequently check your insights, reporting, reviews and respond, and continue listening to your followers to find out what they would like to see. Strategies are subject to change! Please see our post about How to Build A Facebook Marketing Strategy for advice and tips.

We love working with small businesses and meeting new people. Please feel free to reach out to us if we can be of any assistance:

Paycheck Protection Program Flexibility Act

Updated: June 12th, 2020 at 6:00 p.m.

The Paycheck Protection Program (PPP) came into effect after the CARES Act (Coronavirus Aid, Relief, and Economic Security) was signed into law on March 27th, 2020. 

On May 26th, 2020 the Paycheck Protection Program Flexibility Act of 2020 was introduced in the House of Representatives. On June 5th, 2020, after being signed by the President, this became Public Law No: 116-142 (Congress.gov).

The Paycheck Protection Program Flexibility Act of 2020 establishes a, “minimum maturity of five years for a paycheck protection loan with a remaining balance after forgiveness” (Congress.gov). 

It also extended the covered period for which the loan recipient can use their funds. This extension went from eight weeks to 24 weeks when the funds can be used for specific expenses, while the recipient may remain eligible for forgiveness of the loan.  

Additionally, the bill also raises the non-payroll portion of, “a forgivable covered loan amount from the current 25% up to 40%” (Congress.gov).

According to the National Law Review, this bill also addresses rehiring employees. Some employees are unwilling to go back to work for various reasons and some are unable due to certain laws in different states. 

The borrower’s loan forgiveness amount will not be reduced if;

Borrower made a good faith, written offer to rehire such employee (or, if applicable, restore the reduced hours of such employee) during the covered period.

Offer was for the same salary or wages and same number of hours as earned by such employee in the last pay period prior to the separation or reduction in hours.

Offer was rejected by such employee.

Borrower has maintained records documenting the offer and its rejection.

Borrower informed the applicable state unemployment insurance office of such employee’s rejected offer of reemployment within 30 days of the employee’s rejection of the offer (Natlawreview.com).

The 75% of the PPP was to be used for covering payroll costs. However, with the Paycheck Protection Program Flexibility Act, in order to have the PPP forgiven, the minimum has been decreased to 60% of PPP funds needing to be allocated for payroll costs.

The last day that a PPP loan can be made is June 30th, 2020 (Natlawreview.com).

We are doing our best to stay on top of the latest news as it affects businesses. We know this is a tough time for many businesses and people. Please reach out to us if you need help with marketing, advertising, or reopening plans for your business:

$225 Million in Grants Available for PA Small Businesses

Updated: June 8th, 2020 at 7 p.m.

Governor Wolf announced today, June 8th, that Pennsylvania is allocating $225 million in grants to small businesses. 

The funding was created with state lawmakers and allocated from the recently enacted state budget. The budget is $2.6 billion in federal stimulus funds. The state reserved the $225 million for small businesses. The grant money comes from the Coronavirus Aid, Relief, and Economic Security (CARES) Act. 

Businesses will be able to use the money for operating costs from being closed, transitioning to reopening, and technical assistance for relaunching businesses.

The funds will be available for three different programs:

$100 million for the Main Street Business Revitalization Program for small businesses that experienced loss as a result of the governor’s March 19, 2020 order relating to the closure of all non-life-sustaining businesses and have or will incur costs to adapt to new business operations related to COVID-19;

$100 million for the Historically Disadvantaged Business Revitalization Program for small businesses that experienced loss as a result of the business closure order, have or will incur costs to adapt to new business operations related to COVID-19, and in which socially and economically disadvantaged individuals own at least a 51 percent interest and also control management and daily business operations.

$25 million for the Loan Payment Deferment and Loss Reserve Program, which will allow the CDFIs the opportunity to offer forbearance and payment relief for existing portfolio businesses that are struggling due to the impact of COVID, as well as shore up the financial position of the CDFIs that are experiencing significant increased defaults in their existing loan portfolios. (https://www.governor.pa.gov/newsroom/gov-wolf-announces-225-million-grant-program-for-small-businesses-impacted-by-covid-19/)

For more information about Pennsylvania’s grants, please read the press release here.

For help with reopening plans for your business, contact us to see how we can help:

More Counties Move From Yellow to Green

Updated: May 29nd, 2020 at 6 p.m.

On Friday, June 5th, the following 16 counties will move from Phase Yellow to Phase Green: Allegheny, Armstrong, Bedford, Blair, Butler, Cambria, Clinton, Fayette, Fulton, Greene, Indiana, Lycoming, Mercer, Somerset, Washington, and Westmoreland.

They join the previous 17 counties that moved from Phase Yellow to Phase Green on Friday, May 29th: Bradford, Cameron, Clarion, Clearfield, Crawford, Elk, Forest, Jefferson, Lawrence, McKean, Montour, Potter, Snyder, Sullivan, Tioga, Venango, and Warren.

Also on Friday, May 29th, these following eight counties moved from Phase Red to Phase Yellow: Dauphin, Franklin, Huntingdon, Lebanon, Luzerne, Monroe, Pike, and Schuylkill.

Any remaining counties in Pennsylvania in Phase Red will move to Phase Yellow on June 5th.

Additionally, any restaurants in Phase Yellow counties will be able to serve customers in outdoor seating areas, following strict CDC requirements and social distancing.

The guidelines for Phase Green are:

-Businesses operating at 50% capacity can increase to 75%.

-If a business was not permitted to open in Phase Yellow (see our Guidelines from Phase Yellow blog for which business those are) can now open to 50% capacity.

-CDC and PA Department of Health guidelines must be followed.

-Where possible, Telework should continue.

-Consider accommodations for those who are considered the vulnerable population. 

-Construction is open to full capacity with safety measures still in place.

As you are working on re-opening plans or working to move from Phase Yellow to Phase Green and need help communicating with your customers, please reach out to us and let us know how we can help your business.