True Fit Marketing has been recognized as a 2021 Top 30 Best Branding Agency in Pennsylvania by DesignRush.

True Fit Marketing has been recognized as a 2021 Top 30 Best Branding Agency in Pennsylvania by DesignRush. 

DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies.

Their platform lists over 9,300 agencies from over 50 different countries and is consulted by thousands of decision-makers looking to start a project.

“We are so excited to be honored with this award,” said Owner Arlea Hoffman. “Our goal is to build a brand that lasts as long as a business. We will always be a partner with our clients, so this award is for them as well. We work together to meet desires, wants and needs in an industry that is ever changing. Branding is a top priority for a business so it is important that we are on top of our game with knowing what is happening in the branding world. Special thanks to DesignRush for bringing together agency professionals and leaders to learn and collaborate with.”

True Fit Marketing is a full-service marketing advocacy firm powered by technology and grounded with foundational marketing. The agency has grown immensely over the past two years. From clients to staff, they are proud of their growth and the growth in the region. 

What Content Dominates on Social Media?

2020 can be viewed as either a wonderful year for social media or a terrible year for social media depending on how you look at it. 2021 is following a similar experience, but things are hopefully on the upswing for those who thought last year was horrible. When looking back at 2020 and how social media played an important role in all of our lives, we have learned many important lessons from a business perspective. We have now rolled those lessons into 2021 and are watching what content dominates more on social media now because of people being at home and online more than ever before. So what content has been working best and how can you use it with your business?

Remixing Content

This is content that is not new, but just remixed, or re-created, in your own way. A trendy thing for when people were stuck inside was to give someone else’s video a try and share it with their friends. From social media challenges, to workout trends, remixing any video gives the user the ability to put their own spin on already existing content. You don’t always have to invent the wheel. Just reinvent it!

Businesses can join in on hot social media trends. Restaurants can add their spin to trending food posts, create their own remix of the recipe. DIY trends are also big and can be popular with any kind of business that deals with the home. From trendy fixer upper projects to upcycling, using your own products to showcase the remix is a way to get your brand out there more.

Nostalgia Marketing

Just like it says, it is looking back at a past time to reminisce about “the good ol’ days.” Hashtags like #TBT, #ThrowBackThursday, and #FlashBackFriday are still popular and bring in big numbers when searching it. When posting a nostalgic memory of something, it can bring back powerful emotions. This ties in nicely with brands, especially those who have been around for many years. Take a walk through the past with your brand and showcase old items, things that are old but still used to this day, things that your brand doesn’t have anymore, images of your location from back in the day, and so on. There are so many ideas that can come out of this trend because it allows people to just forget about the now.

Reveal the Human Side of Your Brand

If anything positive came out of the past year+, it is that consumers realized more about the people behind a brand. Everyone was affected differently by the situation at hand, but we all knew what was going on. Big businesses closed, little businesses closed, and brands struggled to survive. When brands struggle to survive, that means jobs are struggling to survive. 

Revealing the human side of your business allows for brands to build better, more open and caring relationships with their customers. Connecting through conversational posts, engaging in social issues, and personalizing communication efforts helps to remind consumers that hey, there really are real people who work for your brand and they matter too.

Get more of your brand’s human side on social media to highlight your team. Showcase who they are, what they do, and so on. This may even help on the hiring front too when people realize that these people are happy doing what they do, potentially wanting others to feel the same way at your company.

What is Old Might Be New Again

Life was very busy for many prior to the sudden halt of everything. The slow down allowed people to really figure out what marketing efforts they appreciated most. Before, consumers may not have had time to read a newsletter, but now they do. Or they didn’t have time to listen to a podcast, but now they do. 

As a business, now is a great time to see what is really working for you and what hasn’t worked in a long time and decide where to make changes or increase attention. Social media can help make these decisions, especially if you are connected to your audience. If your consumers are those who listen to podcasts more now than ever, it might be time to seek out advertising options on podcasts that resonate with your target audience. Share podcasts that you make or ones that inspire your brand on your channels. Or if they are reading your newsletters more, put more focus and effort into those, encouraging followers to sign up for them. If they don’t know you have one, you can’t blame them for not signing up. If something isn’t working, it is OK to let it go. It might be something that you come back to later and see if it will work at a better time.

Give New Things a Try

Social media is ever changing. It can be wonderful or terrible for brands, depending on the situation. Use social media to your benefit as much as you can and do your best to connect with your users, customers, and potential clients on a level that they haven’t connected with yet. Just because something works for one brand doesn’t mean it will work for everyone. Trial and error is the best method, as long as you give it your all.  

Why You Should Add Social Media Advertising to Your Marketing Strategy

Do you feel ahead of the game with your business because you’re on social media and you post a couple of times a week? This is excellent and certainly a great start! We know that there is a lot to take in when it comes to Social Media Management. We also wrote a blog about posting frequency and how to create a Facebook marketing strategy

While it’s great that you’re posting on social media, sometimes you need more for your business. When it comes to organic posts, they only reach about 6% of the people that already like your page. So, if you have 100 page likes, then only 6 of these 100 people will see these posts. What about the other 94 and what about people that don’t already like your page? With Social Media Advertising, your posts can be seen by many more people and can also be targeted to a certain demographic such as age or gender. If you’re a beauty company and mainly want to run a campaign that will reach 21-35 year old females, this is easy to do throughout social media advertising.

Depending on the demographics that you are targeting, you can advertise on Facebook, Snapchat, Pinterest, Tik Tok, LinkedIn, and Instagram. Certain age groups are on different platforms and you can make sure that you are putting your ads in front of the places that they are on.

Another great part about Social Media Advertising is that you can set budgets for campaigns that work for you and your business. We recommend that you spend at least $35 on a social media boost and $100 on social media ads. Anything under this does not do as much, but we find that over $35 for a social boost can be a sweet spot.

Another campaign that you can run through Social Media Advertising is a like campaign for your business. This will show your page in people’s news feed with an easy way for them to like your page when they see it. This will help you to grow your following and also grow brand recognition. Growing this audience is a long term gain that will help your business grow in the future. 

While 2020 has been a crazy year, we have learned that having great social media management and social media advertising campaigns has really helped businesses. While some businesses stopped everything that they were doing during the quarantine period, the ones who kept their posting regular has done very well even during limitations on certain businesses. But their efforts and money went far while all people had to do was scroll on their phones at home. 

Once you have social media advertisements set-up, these will drive traffic to either your website or the landing page that you selected. This is also helpful because getting customers here is sometimes the hardest part. But if you are able to get them here with social media advertisements, then chances are that they could also look around more on your site.

Lastly, you can gain a lot of great insights into your customers with social media advertisements. You can see more of their interests, ages, and more. 

Interested in social media advertising but not sure where to start? We would love to learn more about you and your business and offer guidance.